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内容营销,为你的生意锦上添花

How to Create More Content for Your Small Business

准备好提升自己的“内容营销”手段了吗
Are you ready to up your content marketing game?
在本视频中 我会分享三种方法
In this video, I share three ways
让你的小生意内容更丰富
to create more content for your small business.
kate volman
kate volman
如果想要更多的人访问你的网站
If you are trying to get more people to your website,
在社交平台关注你
and following your social media,
和你互动
and starting interact with you,
就必须为你的观众创造更多内容
you must be creating content for your audience.
无论你打算发博文还是做图表
Whether you decide to write blog posts or create infographics,
我最喜欢的是 视频
all my personal favorite, videos.
不管你决定做什么
Whatever you decide to do,
都要本着满足观众需求的原则
you need to be consistently creating content for your audience.
许多企业的老板告诉我 他们没时间或钱
A lot of business owners tell me they didn’t have the time or the money,
甚至根本不知道
or they really just don’t even know,
能为他们的观众提供什么内容
what kind of content they could be creating for their audience.
别把观众弄糊涂了
Let’s not over complicate people.
下面是三种丰富商业内容的方法
Here are three ways to start creating more content today.
首先 必须制定计划
First, it’s all about creating a plan.
现在制定一个
Now it’s creating a plan that
你有把握执行的计划
you are committed to executing of course.
听起来挺简单
Now I know this sounds really easy,
但为什么我们不去做呢?
but then why don’t we do it?
天呐
Oh my gosh, we need to
我们需要在日程表上
block time out of our day in our calendar,
给我们的内容营销留点儿时间
to commit to our content market.
我们需要留出些时间
So we need to block out that time,
写写博文
to write those blog posts or
如果我们雇人写
if we decide to hire somebody to write those articles for us,
在与他们电话沟通时
we are making time to get on the phone with them,
弄清文章怎么写
figure out what they gonna be about,
进行复核
to review them, so that they
最后才能把作品放到社交网站的博客上
we can get them up on the blog on our social video sites.
所以我们需要腾出时间
So we need to block out that time,
并真正的利用好这段时间
and really commit to it,
每周都认真对待这些事情
commit to those things every week.
如果你的日程表里没有留出时间
And if it’s not in your calendar,
可能没法做到了 不是吗 因为我们花了大量时间探讨
it’s probably not any gonna get done, right? Because a lot of time we keep talking about all these things
要在生意中实现的东西
that we wanna do on our business.
但却没做成
but we haven’t gotten them done,
因为我们没在日程表中腾出时间
cause we aren’t making the time or not blocking that time on our calendar.
比如说我
So for example for me,
事实上 每周我会腾出两天的时间
actually have two days on my calendar every week,
并抽出一天中的部分时间
where I take some time on the one day
思考我想做的视频主题
and I am coming up with the titles of the videos that I wanna do,
并写一些小脚本
and I also write little mini scripts.
我会在脚本里写很多
I do more bullet point style take scripts on the way,
会在那些视频中谈及的要点
I am gonna be talking about in those videos.
改天 我会在自己的博文中
and then on the another day, I schedule a blog out at that time
发布这些视频
to actually record those videos.
我会利用好自己的时间
So I’ve make best use of my time
把这些事放到一起
by lumping those things together,
一次做几个视频
and do a couple of videos at a time.
这种方法很适合我 也会适合你
So that’s looks like for me, what is going to be for you.
我们应该制定计划 并执行计划
We need to be really committed to creating that plan, and of course executing that plan.
第二 拥有专长
Number two, own your expertise.
是的
That’s right.
在某领域 你是专家 并有很多可分享的东西
You are expert in your industry and you have a lot to share.
这样你就会每天都拥有许多谈资了 对吧
You have a lot of conversations every day, right?
你的委托人 客户 还有你潜在的客户
With your clients, with your customers, with your prospects,
他们或许会问你一些相同的问题
and they are probably asking you the same types of question.
我们更倾向去做的事情 就是把问题复杂化
More we tend to do is we overcomplicate things.
因为在我们自己的事业里
because we, in our industry,
我们就是这个领域的专家
so where the expert in our industry,
我们会看到很多 别人看不到的东西
we know a lot about optical industry that other people don’t.
这就是开始
and that’s called a start,
列举出总被问及的问题
start with those most frequently asked questions that you get asked all the time,
甚至当你身处事外 人们遇到你 发现你的所为时
even when you are out of the events, when people meet you and find out what you do.
分享一个很好的案例
So I have a great example to share.
我得到了一个采访Darren Rowse的机会
I have an opportunity in interview Darren Rowse,
他是Problogger的创始人
he is a founder of problogger
他从2004就开始写博客
and he’s been blogging since 2004
在他的其中一篇博文里
and one of his blogs,
实际上 写的是关于摄影的内容
what the blog he runs is actually photography blog,
他写的最热门的博文之一
and one of the most successful article that he released
至今仍然有很多的访问量
that still get a ton of traffic to his blog is
“怎样握持相机”
how to hold a camera.
听起来太简单了 是吧?
Soulds so simply easy, right?
但是仍然有很多人看
well, there’s a lot of people out there that are getting started that
我猜他们想知道如何握持相机
hey, I guess they need to know how to hold a camera,
所以那些在你专业领域里被问烂了的问题
so what are those questions in your industry that you are alredy getting asked.
就是需要抓住的重点
those are some grip,
当你正创建内容的时候 这么做就对了
please just start when you creating your content.
最酷的是 当有人搜索相关问题时
And the cool part about this is that when someone is searching for it,
他们会找到你的文章 信息图和视频
they are gonna find your article, infografic, video,
各种形式的东西 对吧?
whatever it is, daring?
你会变成为他们答疑解惑的人
And you get to be the one that help them find the answer.
这不酷吗?就这么做吧
That’s not awsome? go on you.
你会制定一个计划并且履行吗?
Do you creat the plan that you are committed to executing?
你知道在你擅长的领域的知识
You own the fact that you are expert in your industry.
接下来要做的就是分享博文
The next thing is to share the content.
如果不分享
It’s no use creating on that great content,
再好的文章也没什么用
if you are stingy get it out.
你可以把文章分享到个人网站 社交媒体
Of course you can share on your website, on social media,
也可以使用邮箱发布
you can email that to release.
你也可以分享给所在的小组
You can also share in some of the private groups that you are part of.
也许你是Linkedin或者Facebook中某些小组的成员
So maybe you are part of some groups on Linkedin, on Facebook
而这些小组的观众会发现
and you know that had audience really find value
你所创建的内容中的价值
in that content that you just created,
别害羞 让你的朋友给你点赞 评论并分享
and don’t be scared to ask your friends to like to comment and to share.
网上有很多不和谐的声音
there’s a lot of noise online,
我们需要尽最大努力确保
that we need to do everything we can in order to make sure that
给读者呈现的是健康有益的文章
people that should be see on content is actually seeing on content.
更重要地是
And more importantly,
这会让你收到观众的反馈
it gives you an opportunity to get feed back from them.
对于博客内容的反馈
so the feed back we get from the people that are consuming our content
有助于我们写出更好的文章
is getting help us create even better content in the future.
希望你会受到鼓舞 开始为自己的事业创建更多内容
I hope you are inspired to start creating more content for your small business.
还有一件事 我特别想告诉你 这有利于你的成功
one thing I definitely wanna mention to help you for success is that
内容(营销)市场是场持久战
content market is totally a long term play.
在录制本视频的时间
In my take a little bit time for you
开始看到许多观点或者好评和分享
to start to see a lot of views or likes comments and shares,
但是不要被挫败
but don’t let that discourage you,
让它激励你
let that empower you,
现在就开始行动
to get start it right now.
想想文章的开头
Think about it you get start right now with your content,
从现在开始 坚持六个月
and do it consistently six months from now,
或是一年 你会主导它
or a year from now, you will be so had the game.
说到分享
And speaking of sharing,
希望这段视频对你有帮助
I hope you found this video helpful.
果真如此 就分享给那些会对其有帮助的人吧
If you did, please share with someone else you think my video valuable.
仅仅出于喜欢的话
And if you liked it but only you liked it,
可以点击下面的按钮给个赞 我会非常感谢
can you hit the like button, that would be awesome.
非常欢迎订阅我的频道 获取更多关于小生意的视频
Yeah, I also invite you to subscribe to my channel for more small business.
点赞 评论 分享
Likes, comment, share, right?
kate volman kate volman
kate volman kate volman

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视频概述

内容营销上的先人一步,能让你的小生意红红火火。

听录译者

仿仿

翻译译者

Iris

审核员

审核团V

视频来源

https://www.youtube.com/watch?v=zP9c9qT9luQ

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