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如何进行市场调研 – 译学馆
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如何进行市场调研

How to Conduct a Market Research Survey

如何进行市场调研
How to Conduct a Market Research Survey.
市场研究调查通过收集潜在顾客数据
Market research surveys help businesses understand marketing preferences and trends
帮助企业了解市场偏好和趋势
by gathering data from potential customers.
你需要:研究方法 调查对象
You will need A research approach, Survey respondents,
调查问题 调查员和数据分析方法
Survey questions, Interviewers and data analysis methods.
第一步
Step 1.
决定你要问定量问题还是定性问题
Decide whether you will ask quantitative or qualitative questions.
定量研究会产出硬数据
Quantitative research yields hard numbers,
而定量研究寻求的是对研究问题的开放式回答
while qualitative research looks for open-ended responses to research questions.
第二步
Step 2.
确定你要找什么人进行市场调查
Decide who to include in your marketing survey.
挑选随机调查样本 并优化样本大小以实现调查准确性
Select a random sample of respondents and optimize your sample size for survey accuracy
第三步
Step 3.
决定你要问什么问题
Decide what questions you will ask.
在定量研究中问题应该要清晰
Questions asked in quantitative studies should be clear
且不应引导调查对象向特定答案靠拢
and should not lead respondents toward a particular response.
询问问题的顺序也很重要
The order in which questions are asked can also be important.
第四步
Step 4.
招募你的调查员
Recruit your interviewers.
确保他们有相关的技能
Make sure they have relevant skills.
第五步
Step 5.
进行调查和分析结果
Conduct your survey and analyze the results.
你知道吗 在过去十年中 由于客户数据库数量的增加和更大的全球竞争
Did you know Marketing survey research positions have increased in the past decade
市场调查研究职位也有所增加
due to an increase in the number of customer databases and greater global competition.

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视频概述

进行市场调研的方法

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杜小雅

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https://www.youtube.com/watch?v=tjQFtSmVppY

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