Today we will talk about
how to start your own business.
First we are going to focus on
starting your business from scratch,
and in the end we will talk about
how you can start a business without any money.
Let’s jump right into it.
First, start with an idea.
This is pretty straightforward.
You need to come up with some kind of idea for your business.
Play with your idea, google it,
see if someone already came up with it,
is their business successful,
is the market saturated?
How are you going to beat your competition?
At this stage when you’re brainstorming your idea
you should keep two things in mind.
If you want your business to be successful
you either have to be better than the rest,
or to be different.
For example, maybe you want to
start a business selling cookies.
Being better means that your prices are lower
or the cookies taste better.
Being different, on the other hand,
means that you are unique,
maybe your competition has
defined look and size for the cookies,
but your company allows your customers
to design their own cookies on your website
and buy them afterwards.
This is being different.
Keep this is mind when you are comparing yourself
with your competition.
Also, a very important question to ask is,
how much value do you bring your customers?
Do you bring more value than your competition?
If not, how can you increase it?
The more value your product or service offers,
the easier it will be further down the road.
So you’ve analyzed your idea and the market,
and you’ve calculated it should work just fine.
Great, begin the second phase.
Build your idea into reality.
This is where most people get stuck,
they just come up with ideas
and never act upon them.
Having idea is great
but it means nothing
if you never make it a reality.
I can’t stress how important it is to get started.
It’s far better to try it and fail
than to not try at all.
Just get started.
Believe that you’ll figure it out as you go.
When you get to work on your idea,
you will face obstacles that you never thought even exist,
and you will be forced
to come up with new solutions
to overcome those obstacles,
as a result your idea will change
and mold itself into something very different
than it was when you first started.
I wanted to learn something new everyday
and improve myself,
and also create videos about it.
So I started this channel.
At first I started with a whiteboard and a camera,
I would record a time lapse of
me drawing images on the board.
My drawing sucked, so,
I had to change something.
The idea was the same
but I needed a different approach.
I tried animating the videos
with Illustrator and After Effects.
Unfortunately that didn’t work as well,
the videos took too much time to produce,
so, again I had to adapt and change.
Lastly I found out a software
that can make animated whiteboard videos.
It combined my first approach, the whiteboard,
and the second approach, animation,
to produce animated, blackboard in this case, videos.
But do you think I would’ve known about the software
if I didn’t started in the first place?
Not in a million years.
No way I could’ve known
that you can make animated whiteboard videos with a software
If I didn’t started.
So many people get discouraged
because they think their idea is not good enough
and it will fail.
Well, I failed so many times,
and I am still failing
when I am making these videos for my channel.
But as Thomas Edison said,
It’s not failing.
It’s just finding out different ways that don’t work.
And last, this is very very important.
Test your idea, get feedback,
adapt and change,
then repeat the process.
This is the reason I changed my second approach,
it took too much time to get feedback.
This is one of the mistakes
a lot of people make.
They build their business without testing
and they think
since they’ve spent too much time on their business,
people must like it.
I learned this the hard way.
I’ve spent more than 200 hours on a single video,
I thought wow this is brilliant,
people will absolutely love it.
So I posted the video and went to bed.
In the morning, I thought,
I’d have thousands of views,
but in reality, I woke up
and I had like 11 views.
So don’t do this mistake with your business.
Build something as fast as possible,
show it to people get their feedback,
adapt and change, then repeat the process.
适应 改变 然后重复该过程
The main thing about building a business
is really to get started, persist,
and to have the right mindset.
If one thing doesn’t work,
don’t give up and quit,
change it and eventually you will
find something that does work.
But how do you start a business without any money?
Let’s say you have no money in your pocket
or maybe just as little as a 100 bucks,
and you want to build a business.
Can you do it?
Will it be easy?
Building a business is hard,
and building a business without any money
can be even harder,
and not every business can be started without money.
First, build your business
around your skills and knowledge.
For example if you are good at marketing,
you can start, let’s say a dropshipping business,
你可以 比方说 创立一家代发货服务
and if you’re good at cooking,
start a cookie business.
For me its Android.
I am skilled in coding android apps,
so my business will be related to an app,
because I don’t have to spend money for the application.
I can develop those apps myself,
so the only thing that I will lose is time.
But hey when you don’t have money
you must trade your time.
Second, build your business
as an online business.
In today’s world we have a big advantage
as we can reach millions of people online
You can start an Instagram account,
or a YouTube channel,
then you can use your skills
to give your audience value
and reason to follow and watch you.
After that you can monetize your audience
and continue to grow your business.
I’ve seen so many clever ideas
that are successful on YouTube.
One dude was great at physics
so he started making simple videos about physics,
people loved it
and donated money for every video he made,
One guy was trying to learn new things
as fast as possible,
like juggling, riding a unicycle –
and recorded it on camera.
People loved to see how he struggles
and eventually reaches his goal
and also supported his videos.
I personally follow one guitar player
that does electrical guitar covers
from popular songs.
Over 2 years
he gained around 200 thousand subscribers,
he uploads the songs on different platforms
where his audience can buy his songs,
thus effectively starting a business
using his skills and knowledge
instead of a starting capital.
Third, obviously not every business
can be started without money.
If that’s the case with your idea,
you can try to secure an investment.
You can search your local business accelerators
or find investors online,
but you will have to have a solid business idea
and a business plan
that you can pitch to your potential investors.
You can also try crowdfunding.
There was an idea with a cube
that had different buttons and wheels
that people can use to keep themselves entertained.
It reached around 150 thousand supporters
and more than 6 million dollars in funding.
It shows you that it really is possible
to start a business without money,
and the only thing that’s holding you back
is your creativity and willingness to start.
I hope you got encouraged from this video
to start your own business.
Many people think that their idea is not that clever
and never get started in the first place.
But everything you see around you
is made up from people
who are no smarter than you are,
so if they can do it,
the only thing that’s stopping you
is your mindset and lack of action.
Anyway be sure to subscribe
and hit that bell button
so you don’t miss the upcoming videos.
Thanks for watching,
and I’ll see you next time.
Today we will talk about