Many of us want to become entrepreneurs.
Starting your own business is one of the biggest dreams of our times.
But how do you get to be an entrepreneur?
Most of the advice focuses on the practicalities:
写商业计划 融资 征聘 销售和公关
writing a business plan, raising money, finding staff, marketing and PR.
We’ll go down a different route.
In our eyes at the heart of successful entrepreneurship lies something oddly more abstract:
an accurate insight into the causes of human unhappiness.
To be an entrepreneur means, essentially, to become an expert in the things that make life difficult for people.
That’s because every properly ambitious business is in some way trying to fix things for other people.
稽疑送难的规模越大 手段越新颖 你的事业就会更加成功
And the bigger and more original what you’re trying to fix happens to be, the more successful your business can be.
Because consumer society is now well developed,
it may be easy to think that all the big problems out there already have thousands of fixes anyway.
想想那些汽车公司 披萨经销商 或者新闻网站
Think of all those car companies, or pizza outlets, or news websites.
We surely have enough of everything.
What could we possibly add to what’s already out there?
But to get a sense of the vast opportunities that still remain in capitalism all you need to do is ask yourself:
在平凡的日子里 你的悲伤从何而来 因何而起
where and in what areas you’re unhappy in the course of an average day?
Every unhappiness is really a new business waiting to be born.
Your frustrations are a nearly inexhaustible source of raw materials out of which the businesses of the future can be built.
所以 也许有不计其数的早餐麦片 T恤衫 手机和计程车都标价待售
So while there may already be plenty of breakfast cereals, and t-shirts, and cell phones, and cab rides for sale,
there’s so much more that frustrates and depresses us:
想想和某人的伙伴相处 教育孩子 处理焦虑是多么的困难
think of how difficult it is to get on with one’s partner, educate children, cope with anxiety,
发现人生中想要实现的事 找到一个宜居的地方 在午夜时分平静内心
discover what you want to do with your life, find a nice place to live, calm down in the evening.
One could go on and on.
Our griefs and irritations are endless, thankfully for the budding entrepreneurs.
The biggest first step to take towards entrepreneurship
is therefore to learn to study your own unhappiness and what might possibly heal it for you and others.
When profits decline in businesses it’s really the result of too many people throwing themselves at trying to fix the same area
除了开设一条新航线 建造电话公司 或是创办连锁超市 他们想不出别的更具创新的法子
’cause they can’t think of anything more innovative to do rather than start a new airline, mobile phone company, or supermarket chain.
And by contrast, healthy profits are a reward for understanding and mastering
an area of human distress ahead of anyone else.
Of course ideas aren’t enough on their own; you need to take care of practicalities and money
但是 如果你对悲伤的初始心理洞察不健康 他们是不会帮你的
but they won’t help you if your original psychological insight into human unhappiness isn’t sound.
同样地 如果你的洞察力似剃刀般锐利 措施也大胆自信
And by the same token, if your insight into what makes people unhappy is razor sharp, and your solutions bold,
then however difficult the journey,
your business will stand a high chance of making money and benefiting humanity too.