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如何成为一名企业家

How to be an Entrepreneur

我们很多人都想成为企业家
Many of us want to become entrepreneurs.
创业是我们时代最伟大的梦想之一
Starting your own business is one of the biggest dreams of our times.
但是你知道怎么成为企业家吗
But how do you get to be an entrepreneur?
大多数建议的关注点都在实践性
Most of the advice focuses on the practicalities:
写商业计划 融资 征聘 销售和公关
writing a business plan, raising money, finding staff, marketing and PR.
我们要不走寻常路
We’ll go down a different route.
在我们看来 成功企业精神的中心在于某些异常抽象的东西:
In our eyes at the heart of successful entrepreneurship lies something oddly more abstract:
即对人类的不快的原因有着精确的洞察力
an accurate insight into the causes of human unhappiness.
成为一名企业家很大程度意味着:成为一个能解决日常麻烦的专家
To be an entrepreneur means, essentially, to become an expert in the things that make life difficult for people.
因为从某种程度上说 所有真正雄心勃勃的事业都尽力为他人排忧解难
That’s because every properly ambitious business is in some way trying to fix things for other people.
稽疑送难的规模越大 手段越新颖 你的事业就会更加成功
And the bigger and more original what you’re trying to fix happens to be, the more successful your business can be.
因为现在的消费者社会发展良好
Because consumer society is now well developed,
人们总是以为 总会有成千上万的方法来解决棘手问题
it may be easy to think that all the big problems out there already have thousands of fixes anyway.
想想那些汽车公司 披萨经销商 或者新闻网站
Think of all those car companies, or pizza outlets, or news websites.
他们让我们拥有了足够多的东西
We surely have enough of everything.
除此之外还有什么能锦上添花呢
What could we possibly add to what’s already out there?
要发现存在于资本主义里的巨大商机 你要做的是问自己:
But to get a sense of the vast opportunities that still remain in capitalism all you need to do is ask yourself:
在平凡的日子里 你的悲伤从何而来 因何而起
where and in what areas you’re unhappy in the course of an average day?
所有的不快中都蕴含着商机
Every unhappiness is really a new business waiting to be born.
你的挫败几乎源源不断地提供原材料 未来的许多商机都可以在那里创造
Your frustrations are a nearly inexhaustible source of raw materials out of which the businesses of the future can be built.
所以 也许有不计其数的早餐麦片 T恤衫 手机和计程车都标价待售
So while there may already be plenty of breakfast cereals, and t-shirts, and cell phones, and cab rides for sale,
很多事物却让我们受挫 沮丧
there’s so much more that frustrates and depresses us:
想想和某人的伙伴相处 教育孩子 处理焦虑是多么的困难
think of how difficult it is to get on with one’s partner, educate children, cope with anxiety,
发现人生中想要实现的事 找到一个宜居的地方 在午夜时分平静内心
discover what you want to do with your life, find a nice place to live, calm down in the evening.
人们就可以勇往直前
One could go on and on.
悲伤和愤怒是无止尽的 企业家们却从中萌芽生长
Our griefs and irritations are endless, thankfully for the budding entrepreneurs.
形成企业精神至关重要的一步是
The biggest first step to take towards entrepreneurship
去学着了解自己的悲伤并找到可能治愈自己和他人的方法
is therefore to learn to study your own unhappiness and what might possibly heal it for you and others.
商业利润下跌是因为太多人想要处理相同的问题
When profits decline in businesses it’s really the result of too many people throwing themselves at trying to fix the same area
除了开设一条新航线 建造电话公司 或是创办连锁超市 他们想不出别的更具创新的法子
’cause they can’t think of anything more innovative to do rather than start a new airline, mobile phone company, or supermarket chain.
相比之下 健康的利润是比别人先了解和掌握
And by contrast, healthy profits are a reward for understanding and mastering
某地居民的忧虑的回报
an area of human distress ahead of anyone else.
当然仅凭他们的想法还不够 还得考虑实践性和钱的问题
Of course ideas aren’t enough on their own; you need to take care of practicalities and money
但是 如果你对悲伤的初始心理洞察不健康 他们是不会帮你的
but they won’t help you if your original psychological insight into human unhappiness isn’t sound.
同样地 如果你的洞察力似剃刀般锐利 措施也大胆自信
And by the same token, if your insight into what makes people unhappy is razor sharp, and your solutions bold,
不管旅途如何荆棘漫布
then however difficult the journey,
你的事业必将迎来攫取利益 造福人类的巅峰时刻
your business will stand a high chance of making money and benefiting humanity too.

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视频概述

想要成为一名企业家吗?成为企业家的第一步就是认识自己的悲伤沮丧,找到这些负面情绪的来源及治愈方法,而后试着将其运用到他人身上。种种商机便会在其中悄然萌芽哦~

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视频来源

https://www.youtube.com/watch?v=lJjILQu2xM8

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