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胸罩是如何发明的 | 灵光一现#1 – 译学馆
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胸罩是如何发明的 | 灵光一现#1

How the bra was invented | Moments of Vision 1 - Jessica Oreck

灵光一现……
In a Moment of Vision…
20世纪20年代
It’s the 1920s.
正逢轻佻时尚盛行
Flapper fashion prevails.
女性穿着不显身材的直边长裙
Woman conceal their figures in straight-sided gowns
和束身裹胸
and restrictive bandeaus.
裁缝艾达·罗森塔尔对扁平的胸部
A dressmaker named Ida Rosenthal is frustrated by the way
和立体的裙子的不协调感到沮丧
falsely flat chests look beneath her structured dresses
于是和丈夫还有商业合伙人易妮德·比斯特
so she, her husband William, and business partner Enid Bissett
一起发明了能凸显胸部曲线的贴身内衣
develop a line of intimate apparel that accentuates the curves.
设计包含两个罩杯 肩带
The design consists of two cups, shoulder straps,
以及能在后背相扣的胸带
and a chest band that clasps in back.
起初胸罩随裙子的售卖而赠送
At first, the bras are included with the sale of a dress,
但很快胸罩比裙子更受欢迎
but the popularity of the undergarment soon outstrips that of the garment itself.
他们三人便成立了专门销售胸罩的公司
The three establish a business selling exclusively bras
即媚登峰公司
and call it Maidenform.
威廉在他有远见的瞬间
William, in a moment of vision,
发明了量化及标准化的罩杯尺寸设计系统
invents a graduated, standardized cup-sizing system
适合不同年龄和体型的女性
that accommodates women of all ages and all shapes.
在20世纪60年代女性解放运动焚烧胸罩时期
During the female liberation bra-burning era of the 1960s,
艾达·罗森塔尔对胸罩行业的日益衰落
Ida Rosenthal is asked to comment on the downfall of the brassiere industry.
只做出简单评价
She answers simply,
“过了35岁 没有哪个女人的身材能不依靠胸罩
“After age 35, a woman hasn’t got the figure to wear no support.
时间会证明一切”
Time is on my side.”

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