What do ancient Greek prostitutes and
World War II soldiers have in common?
Turns out theiconic bold red lips
have a surprising historyof sex, power, and war.
Back in ancientEgypt, lip rouge was
worn by both women and men as a symbol of status and power.
Cleopatra herself wore a shade of red
made from a lovely concoction of crushed insects,
fish scales and beeswax.
Over in ancient Greece,
lip rouge was for the less glamorous side of society,
seen as something usedexclusively by prostitutes.
In fact, there was a lawstating that prostitutes had
to wear makeup when out
in public as to not deceive men looking for real relationships.
Fast-forwarding tothe Middle Ages, lip painting continued
to court controversy,
mostly caused by criticismfrom the Catholic Church.
Lipstick wasportrayed as satanic.
Women were even supposed tospeak of their lipstick use
But when Elizabeth I tookpower in England in 1558,
she fully embraced lip rouge,almost always wearing it
in public and private,even claiming it contained
mystical healing powers. Sadly,
the lead contentof her lip coloring
may have contributedto her death.
Lipstick’s popularitystarted to fall over
the next couple of centuries,hitting rock bottom
during the Victorian era.
Queen Victoria herselfdescribed makeup as impolite.
But in the United States, lipmakeup took on new meaning
during the rise of thewomen’s suffrage movement.
Suffragettes embraced brightred lipstick as a symbol
of feminine resistance.
They were taking decisionsinto their own hands,
the color of their lips,and the right to vote.
Red lipstick’s popularityexploded and grew even faster
after the popular swivel stickdesign was introduced in 1923.
Cosmetics became one of thelargest industries in the US.
But not everyone loved lipstick.
Adolf Hitler hated it.
He banned it because, in his eyes,
lipstick made otherwise Aryan women impure,
and because it wasformulated from animal fat
rescued from sewage.
So the Allies took advantageof Hitler’s disgust
and made red lipstick asymbol of feminine power
in the war effort.
Companies introduced brand newwartime shades, like fighting
red and victory red.
Montezuma red, designed byElizabeth Arden in reference
to the US MarineCorps song, became
part of the officialuniform of the US
Marine Corps’ Women’s Reserve.
American factories whoemployed women during the war
were required tokeep lipstick stocked
in their dressing rooms,
allowing women to retain a sense of femininity and continuity
in uncertain times.
In England, where a variety ofconsumer goods were rationed,
Winston Churchill leftlipstick untouched, recognizing
that cosmetics were an essential part of maintaining a feeling
of normalcy among Britain’s women.
The Ministry of Supplystated,”Cosmetics
are as essential to a woman
as a reasonable supply of tobacco
is to a man.”
有点过时 不过 你懂的
A little out of date,but you get the point.
The allies won the war, and redlipstick continued its journey
through the back half
of the 20th century and into the 21st,
and continues to bean indispensable part
of the cosmetic arsenal.