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卡夫亨氏如何迎合食品潮流 – 译学馆
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卡夫亨氏如何迎合食品潮流

How Does Kraft Keep Up With Trends? - 60 Seconds in the C-Suite

卡夫是一家拥有190亿美元资产的公司
Kraft is a nineteen billion dollar company
我们的品牌设立于十九世纪
we have the privilege of being in about ninety-eight percent of all American
受到98%的美国家庭喜欢
households with brands that date as far back as the 1800’s.
当你看到我们品牌时 想到的产品有
When you think about our iconic brand portfolio
Kool Aid还有麦斯威尔咖啡
it includes things like Kool Aid and Maxwell House,
费城奶油干酪 万意牌芥末
Philadelphia Cream Cheese, Grey Poupon mustards
多年来 我们得以生存的原因
and so we’ve survived over the years by
是由于与顾客步调一致
staying Incredibly Close in-tuned with theconsumer
在发展中满足顾客的各种需求
evolving to meet her needs in a way that’s relevant,
这让我们成为让消费者愿意买的品牌
that makes us the brand she wants to purchase –
这也是我们现在仍在做的事情
and that’s what we’re doing today
我们从大趋势中筛选出适应潮流的东西
we filter out the fads fromwhat the true mega-trends are
我们会迎合日益增多的消费者
we follow our growth consumer and we ensure
让我们历史悠久的标志性品牌
that we take our historic, iconic brands
跟随消费者的脚步继续发展
and continue to transform them in a way that’s relevant
以此来赢得他们的青睐
for her, so that we win with her purchase

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卡夫亨氏的企业价值观

听录译者

收集自网络

翻译译者

littleMA

审核员

审核员 RN

视频来源

https://www.youtube.com/watch?v=yl-VxfjlCI0

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