视觉瞬间…
In a Moment of Vision…
那是加州十九世纪五十年代淘金热的高峰
It’s the height of the Gold Rush, 1850s California.
一位叫雅各布·戴维斯的年轻裁缝注意到
A young tailor named Jacob Davis notices that his gold-mining customers
他的淘金客户们穿的裤子补得还没破的快
are wearing through pants faster than they can patch them.
在这时
In a moment of vision,
戴维斯在裤子的设计上增加了加固金属铆钉
Davis adds reinforcing metal rivets to his pant design,
专门把它们加在易受力的地方
strategically placing them at points of strain,
像口袋的角落和前裆开口的底部
like the corners of pockets and the base of the fly.
这种强化版的裤子很快就火了
The enhanced trousers are soon in high demand.
为了得到这种成功的铆接裤的专利
In order to take out a patent on the highly successful riveted pant,
戴维斯需要一个商业伙伴
Davis needs a business partner.
他找到他的布料供应商
He approaches the supplier of his cloth,
一个名为李维·施特劳斯的纺织品商人
a dry goods merchant by the name of Levi Strauss.
施特劳斯和戴维斯开始用牛仔布生产裤子
Strauss and Davis begin manufacturing pants out of denim,
并继续修改设计以满足他们客户的需求
and continue to modify the design to accommodate their customers.
有传言说 裆部铆钉的去除
It is rumored that the removal of the crotch rivet
是由于一位矿工的抱怨
was due to a complaint from the miners
说 他们不穿内裤而靠营火太近的话
that squatting too near a campfire in their typical underwear-free fashion
会很难受
could be painful.
牛仔裤多年来一直在进行改良和多样化
Jeans continued to be modified and diversified over the years,
最终在二十世纪六十年代
eventually becoming an everyday fashion item
成为工作和娱乐中日常的时尚服装
for both work and play by the 1960s.
如今 96％的美国消费者 拥有至少一条牛仔裤
Today, 96% of American consumers own at least one, if not many, pairs of jeans.