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Hi, welcome to another ColdFusion video.
Toyota, one of the world’s most recognizable brands,
They’re known to be affordable and reliable.
In fact, I had a friend that didn’t put any engine oil
in his old Corolla for years.
He just said he forgot, and the car still ran fine.
那时候 早期的Top Gear工作人员
And then, there was that time that
the original Top Gear crew tried to destroy a Toyota Hilux.
They ran into a tree,
dropped a caravan on it,
hit it with a wrecking ball,
lifted it onto the top of a building,
which then got demolished,
and it was still running after all of this.
According to statistics from the manufacturer,
as many as 80% of their car sold in the last 20 years
are still on the road.
So, it’s clear that Toyota is well built.
And they’re a common sight
in most places around the world.
But how did the company start?
And what’s the story behind it?
How big are they?
And what are some less-known facts about Toyota?
It’s been a while
since I’ve done a video on the how big series.
So, let’s take a look.
It all begins in the most humble way.
A son who found the inspiration
to make his mother’s life a little bit easier.
The story starts with Sakichi Toyoda,
who was born in 1867 in the city of Casaya.
Growing up, Sakichi was inspired by a self-help book.
In the book was a description of an inventor,
who created motorised textile machinery.
While coming home one day,
after working for his father’s carpentry business,
Toyoda had noticed
how hard his mother worked to weave textiles.
And in that moment, he decided
that a self-powered machine would make her life easier.
Despite opposition from his father,
he decided to dedicate all of his time to the project.
In 1898, he submitted his patent of the Toyota power loom,
a type of textile machine.
It used a one-horsepower oil motor,
and would be the first power loom in Japan.
It quickly to reclaim and attention
for its ability to reliably produce high-quality cotton.
After catching the eye of a prominent businessman
in May of 1906,
Toyoda founded the Toyota loom company
as a joint-stock venture.
But it wasn’t all smooth sailing.
In 1910, he was forced to resign
after Japan had a major recession.
To blow off some steam,
Sakichi took a trip to the US and Europe.
He was amazed at the level of technological advancement,
but it was the automobile in particular
that caught his attention.
Inspired, he decided to return to Japan,
and start a new company with his son, Kiichiro.
Although the new company was named
Toyota Spinning and Weaving,
Sakichi still had his mind on the automobile.
In 1929, he sold the rights
to his powered weaving machine for 1 million yen,
and gave the money to his son,
only on the one condition
that he would use the money
to create Japan’s own automobile.
In the beginning, Kiichiro was unsure.
But after it shipped to the US
to observe the manufacturing process,
he was convinced that it was possible.
Around the same time,
the Japanese government was offering incentives
for entrepreneurs to create a Japanese car.
Kiichiro took this as a sign,
and began diversifying away from the textile industry,
and into the automotive industry.
In 1932, two prototype cars were released.
This fast adaptation to change
proved to be a decision
that would alter the course of history.
In the following year,
the newly formed Toyota automatic loom works,
dedicated all the efforts to produce cars.
The first production cars rolled out in 1935,
and the division became its own company,
Toyota Motor Company in 1937.
The aim of Toyota
was to be cheaper than the other cars
imported by Ford or General Motors.
The first cars were an instant success in Japan,
and Toyota was on its way.
The vehicles were originally sold
under the brand name, Toyoda, with a D.
This was after the name of the company’s founder,
但后来 当然 就换成了“丰田”
but later, of course, this was changed to Toyota.
The word Toyota means,
fertile rice paddies,
not something suitable for a car manufacturer in hindsight.
Continuing to the momentum in the late 1930s,
Kiichiro set up a research lab.
His reasoning was very insightful,
he stated, quote:
“I want to gradually get rid of this attitude
of taking the easiest path by taking someone else’s hard work.
We have relied on the West until now.
If we want to truly make Japan’s industry independent,
we have to cultivate that drive.”
After expanding to multiple production plants in the 1930s,
the events of World War two in the 1940s
almost destroyed the company,
causing Kiichiro to resign.
The next few years will be a bumpy road.
But in a strange twist,
it was the Korean War that saved Toyota.
The company was in the verge of bankruptcy,
but in the first few months of the Korean War,
the United States ordered more than 5,000 vehicles from Toyota,
reviving the company.
In the 1950s, some managers noticed
that American workers were 9 times more productive
as the Japanese.
They discovered that the issue wasn’t with the people,
but the process.
Throughout this decade,
the company focused their efforts on increasing productivity
by streamlining their process to boost efficiency.
With productivity beginning to increase,
in 1955, they shifted their sights to the global market.
Upon a visit to the US, the world’s biggest market at the time,
a Toyota executive noted that
there were many small European cars
alongside the large US ones.
He saw a problem, they were too expensive.
As a reaction to this, Toyota built an affordable car,
and pushed it into the US market.
It was called the Toyopet crown.
The company’s excitement was at a fever pitch.
This was going to be their big break.
As it turns out,
it was a complete disaster,
only 300 cars were sold.
The main reason was that
they had misunderstood American roads.
For Japanese roads, the crown was fine.
But when it was put on the US highways,
it would overheat, lose power,
and drink way too much fuel.
Toyota had to go back to the drawing board.
The result was Toyota’s total quality control,
a complete process that included everything,
from the staffs’ level of enjoyment to a drive for constant improvement.
After this, they exported globally.
The export strategy was something called Genchi Genbutsu.
It means go to the source, and get the facts to make the right decision.
After much research of external markets,
their cars began to succeed overseas.
1966 would see the release of the Toyota Corolla,
one of the most popular cars of all time.
Hey, wants a Corilla.
A new car.
A new low-price economic car.
#Corolla, the new one from Toyota.#
#Right in the shape…#
The oil crisis of the 1970s,
with further propel the need for smaller cars
that were more efficient on fuel.
They were selling cars like crazy with my next Dave disaster.
The oil embargo came along,
and couldn’t sell big cars.
It also affect people that had bought big cars
for bringing them back, leaving them along the loans here
I don’t want it. I won’t be able to buy gas for it.
But when the American manufacturers
decided to go towards smaller cars,
cost-cutting meant that their quality
just couldn’t match that of Toyota.
From this time on,
Toyota was unstoppable,
with hits like the Camry in 1982,
and the acclaimed Supra and MR2,
and of course the Prius.
In 1989, the company would move up market
with their sub brand Lexus.
Over the decades the lineup continued to grow,
now there’s almost a hundred different models
of Toyota cars globally.
Today, Toyota is one of the most recognizable brands.
Their cars are everywhere you look on the road.
So how big are they?
In 2015, Toyota was the number one car manufacturer,
but since then, they’ve lost the top spot to VW.
Toyota’s production topped out
at ten point two million cars last year,
slightly less than VW’s ten point three million.
Coming in at third was General Motors,
with nine point eight million cars produced.
So a three-way battle between Germany,
Japan, and the United States.
How about that?
Last year, Toyota made 248 billion dollars in revenue,
and twenty point three billion dollars in profit.
They have a total of
four hundred and nineteen billion dollars worth of assets.
Volkswagen made 123 billion dollars in revenue last year,
and 2.2 billion dollars in profit.
General Motors, 166 billion in revenue,
and nine billion in profit.
Toyota is the biggest company in Japan
by market capitalization.
They’re almost twice as big as the second largest company,
which is Softbank.
丰田有大发 雷克萨斯 日野等品牌
Toyota owns Daihatsu, Lexus, Hino.
they have a sixteen point seven percent stake in Subaru,
a six percent stake in Isuzu.
up until 2016, Toyota had a ten percent stake in Tesla,
but they sold it,
as the companies began to become competitors.
The Japanese firm also owns KyoHokai Group,
which has another 334 companies under its name.
They also own Red Entertainment,
which is a video game developer.
In addition to cars,
Toyota is part owner of Mitsubishi Aircraft Corp,
which will be creating a regional jet within the next year.
The company has manufacturing plants in 27 countries,
包括俄罗斯 土耳其 波兰 巴西 法国
including Russia, Turkey, Poland, Brazil, France,
Canada, the UK, and the US.
They have 349 thousand employees.
Toyota is the ninth largest company on earth,
in terms of revenue.
They also take part in philanthropic efforts,
in education, conservation, safety, and disaster relief.
For example, the Toyota USA Foundation supports education
在科学 技术 工程和数学教育方面的支持
in science, technology, engineering, and mathematics.
The Food Bank of New York City
uses Toyota to improve their processes and operations.
Toyota has also been making humanoid robots,
as early as 2004.
The company also has banking financing and Leasing branches.
OK, so we’re almost at the end of the video,
but before we finish things off,
let’s take a look at the six surprising facts about Toyota.
Toyota has been manufacturing and selling a Corolla
every 37 seconds on average.
But if that’s not enough,
now they’re selling one every 15 seconds.
At 44 million sales,
if you lined up all the Corollas sold back-to-back,
it will make a line around the earth five times.
These Corollas have collectively driven 50 round trips
between the Earth and Sun.
The Corolla has been the best-selling nameplate since 1997.
The company has the highest number of global patents
in the auto industry at over 1500.
Annually, they spend 9 billion US dollars in R&D.
At that times, they’ve put as much as
1 million dollars every hour just into research.
If you remember, this goes back almost a hundred years
to Kiichiro Toyota’s philosophy.
Some fruits of this research is a new solid-state battery
that could be in cars by 2020,
and a hydrogen fuel cell car called the Toyota mihari.
Finally, after 20 years of research,
there is a hydrogen fuel cell car now.
Toyota is one of the most global brands,
while other big brands like Coca-Cola and McDonald’s
may top out at being in about a hundred countries,
Toyota is in over 170 countries.
The Automation pioneers.
The company has been using robots in their plants
since the 1970s.
And today, Toyota uses their robots
to help with medicinal and nursing support,
along with the assistance of those with limited mobility.
The Prius is the best-selling hybrid of all time.
Since 1997, they’ve sold over 6 million cars.
In 2017, Fortune named Toyota
as one of the world’s most of admired companies,
three years in a row.
They’ve also won the winning title of NO.1 vehicle company,
three years in a row.
For those of you wondering,
Toyota automatically works still exists today.
They’re now called Toyota Industries Corporation,
and are the world’s largest manufacturer of forklifts.
Toyota are also still in the textile industry,
creating computerized automatic looms and sewing machines.
It’s pretty cool that the company’s roots still exist today.
So there you have it
from watching his mother worked too hard,
and having the idea to make her life easier,
all the way to being one of the largest car manufacturers
the world has ever seen.
When you really think about it,
there’s no way of knowing
where a simple spark of inspiration will take you.
So next time you see a Toyota on the road,
have a bit of a think about that.
Anyway, thanks for watching.
This is being Dagogo.
you’ve been watching Cold Fusion.
If you’ve just stumbled across this channel,
feel free to subscribe.
Alright, so I’ll catch you again soon for the next video.
再见 伙计们 到此结束
Cheers, guys. Have a good one.
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