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丰田公司有多大(它们拥有特斯拉27%的股权) – 译学馆
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丰田公司有多大(它们拥有特斯拉27%的股权)

How Big is Toyota? (They’ve Owned 27% of Tesla Motors!)

您正在收看的是冷流科技
You’re watching ColdFusion TV.
冷流科技
[Music playing]
大家好 欢迎再次收看ColdFusion视频栏目
Hi, welcome to another ColdFusion video.
丰田 世界最知名的品牌之一
Toyota, one of the world’s most recognizable brands,
它们因实惠和可靠出名
They’re known to be affordable and reliable.
事实上 我的一位朋友已经有好些年
In fact, I had a friend that didn’t put any engine oil
没往他的老卡罗拉倒机油了
in his old Corolla for years.
他说他忘记了 但车子仍然运行良好
He just said he forgot, and the car still ran fine.
那时候 早期的Top Gear工作人员
And then, there was that time that
试图摧毁丰田海拉克斯
the original Top Gear crew tried to destroy a Toyota Hilux.
他们把它驶向树
They ran into a tree,
沉下水底
drowned it,
用大篷车压它
dropped a caravan on it,
用大铁球锤它
hit it with a wrecking ball,
烧它
burnt it,
把它抬到建筑物的顶部
lifted it onto the top of a building,
再把建筑拆了
which then got demolished,
经过一系列破坏后 丰田仍然屹立不倒
and it was still running after all of this.
根据制造商的统计数据
According to statistics from the manufacturer,
在过去的20年里 他们销售的80%的汽车
as many as 80% of their car sold in the last 20 years
仍能上路
are still on the road.
很明显 丰田汽车性能很好
So, it’s clear that Toyota is well built.
世界上大多数地方
And they’re a common sight
都有它们的身影
in most places around the world.
但丰田公司是如何开创的呢?
But how did the company start?
它背后的故事又是什么呢?
And what’s the story behind it?
公司有多大呢?
How big are they?
丰田有哪些不为人知的事例呢?
And what are some less-known facts about Toyota?
自我开始制作这个
It’s been a while
丰田大系列视频已经有一段时间了
since I’ve done a video on the how big series.
我们来看一下吧
So, let’s take a look.
前奏
Prelude.
开始的时候也没有什么特别之处
It all begins in the most humble way.
一个儿子有了能让他母亲的
A son who found the inspiration
生活变得更轻松的想法
to make his mother’s life a little bit easier.
故事的主人公是丰田佐吉
The story starts with Sakichi Toyoda,
1867年 他出生在卡萨亚市
who was born in 1867 in the city of Casaya.
在成长的过程中 佐吉受一本励志书鼓舞
Growing up, Sakichi was inspired by a self-help book.
书中描述了一位发明家
In the book was a description of an inventor,
他发明了机动纺织机器
who created motorised textile machinery.
有一天回家的时候
While coming home one day,
做完父亲交代的木工活后
after working for his father’s carpentry business,
丰田注意到
Toyoda had noticed
他母亲在辛苦地纺织
how hard his mother worked to weave textiles.
那一刻 他决定
And in that moment, he decided
制造一台自动供电机 让他母亲能轻松点
that a self-powered machine would make her life easier.
不顾父亲的反对
Despite opposition from his father,
他决定把所有时间都花在这上面
he decided to dedicate all of his time to the project.
1898年 他申请了自己的丰田动力织机专利
In 1898, he submitted his patent of the Toyota power loom,
这是一种纺织机器
a type of textile machine.
它用了一马力的油马达
It used a one-horsepower oil motor,
是日本第一个动力织机
and would be the first power loom in Japan.
它可以迅速地回收
It quickly to reclaim and attention
和专注于生产优质棉花
for its ability to reliably produce high-quality cotton.
1906年5月 这一产品得到了
After catching the eye of a prominent businessman
一位著名商人的关注
in May of 1906,
丰田成立了
Toyoda founded the Toyota loom company
丰田织布机合股公司
as a joint-stock venture.
但此后并没有一帆风顺
But it wasn’t all smooth sailing.
1910年 日本大衰退后
In 1910, he was forced to resign
他被迫辞职
after Japan had a major recession.
为了缓解一下压力
To blow off some steam,
丰田去美国和欧洲旅行了
Sakichi took a trip to the US and Europe.
他对那里技术的提升水平感到很惊讶
He was amazed at the level of technological advancement,
尤其是汽车技术
but it was the automobile in particular
这引起了他的注意
that caught his attention.
受到启发后 他决定回日本
Inspired, he decided to return to Japan,
和自己的儿子丰田喜一郎创办一家新公司
and start a new company with his son, Kiichiro.
尽管这家新公司被命名为
Although the new company was named
“丰田纺织”
Toyota Spinning and Weaving,
但佐吉仍然专注于汽车制造
Sakichi still had his mind on the automobile.
1929年 他以100万日元的价格
In 1929, he sold the rights
卖了纺织机的产权
to his powered weaving machine for 1 million yen,
并把这钱给了自己的儿子
and gave the money to his son,
但前提是
only on the one condition
他要用这笔钱
that he would use the money
造出日本自己的汽车
to create Japan’s own automobile.
一开始 丰田喜一郎还没有把握
In the beginning, Kiichiro was unsure.
但去美国
But after it shipped to the US
观察汽车制造过程后
to observe the manufacturing process,
他确信有成功的可能性
he was convinced that it was possible.
与此同时
Around the same time,
日本政府也在鼓励企业家
the Japanese government was offering incentives
制造一辆日本车
for entrepreneurs to create a Japanese car.
丰田喜一郎把这看做一个征兆
Kiichiro took this as a sign,
并开始从纺织业
and began diversifying away from the textile industry,
转向汽车行业
and into the automotive industry.
1932年 出现了两种车的雏形
In 1932, two prototype cars were released.
这种快速调整
This fast adaptation to change
被证明是一种
proved to be a decision
改变历史进程的决定
that would alter the course of history.
在接下来的一年里
In the following year,
新成立的丰田自动纺织机公司
the newly formed Toyota automatic loom works,
致力于生产汽车
dedicated all the efforts to produce cars.
1935年 推出了第一批汽车
The first production cars rolled out in 1935,
该部门在1937年成立了自己的公司
and the division became its own company,
即丰田汽车公司
Toyota Motor Company in 1937.
丰田的目标是
The aim of Toyota
要比福特或通用汽车等其它
was to be cheaper than the other cars
进口车辆便宜
imported by Ford or General Motors.
第一批汽车在日本迅速取得了成功
The first cars were an instant success in Japan,
在马路上仍能看到它们的身影
and Toyota was on its way.
这些汽车最初是以
The vehicles were originally sold
“丰田D”的名义销售的
under the brand name, Toyoda, with a D.
“丰田D”是该公司的创始人命名的
This was after the name of the company’s founder,
但后来 当然 就换成了“丰田”
but later, of course, this was changed to Toyota.
“丰田”的意思是
The word Toyota means,
肥沃的稻田
fertile rice paddies,
后来发现 这并不适合汽车制造商
not something suitable for a car manufacturer in hindsight.
就这样到了20世纪30年代末
Continuing to the momentum in the late 1930s,
丰田喜一郎创建了一个研究实验室
Kiichiro set up a research lab.
他的论证非常地有见解
His reasoning was very insightful,
他说:
he stated, quote:
“我想逐渐摆脱这种
“I want to gradually get rid of this attitude
以别人的辛勤工作来走最简单的道路的态度
of taking the easiest path by taking someone else’s hard work.
到目前为止 我们一直依赖西方
We have relied on the West until now.
如果我们想让日本的工业独立
If we want to truly make Japan’s industry independent,
我们就必须培养
we have to cultivate that drive.”
这种驱动力”
End quote.
丰田汽车生产模式在20世纪30年代时扩大到多重生产后
After expanding to multiple production plants in the 1930s,
20世纪40年代的二战
the events of World War two in the 1940s
几乎摧毁了丰田公司
almost destroyed the company,
丰田喜一郎也因此辞职
causing Kiichiro to resign.
接下来几年 路也不好走
The next few years will be a bumpy road.
但奇怪的是
But in a strange twist,
正是朝鲜战争拯救了丰田
it was the Korean War that saved Toyota.
该公司当时处于破产的边缘
The company was in the verge of bankruptcy,
但在朝鲜战争的头几个月
but in the first few months of the Korean War,
美国订购了五千多辆丰田汽车
the United States ordered more than 5,000 vehicles from Toyota,
这重振了公司
reviving the company.
20世纪50年代 管理者们注意到
In the 1950s, some managers noticed
美国工人的生产力
that American workers were 9 times more productive
是日本工人的9倍
as the Japanese.
他们发现这与人无关
They discovered that the issue wasn’t with the people,
而是与流程有关
but the process.
在这十年里
Throughout this decade,
公司通过致力于简化流程来提高效率
the company focused their efforts on increasing productivity
从而提高了生产力
by streamlining their process to boost efficiency.
随着生产力的逐步提高
With productivity beginning to increase,
1955年 他们把目光投向了全球市场
in 1955, they shifted their sights to the global market.
在推进美国这个全球最大的市场时
Upon a visit to the US, the world’s biggest market at the time,
一位丰田高管指出
a Toyota executive noted that
在美国大型汽车的旁边
there were many small European cars
有许多小型欧洲汽车
alongside the large US ones.
他看出了一个问题 那就是丰田车太贵了
He saw a problem, they were too expensive.
对此 丰田生产了一款价格适中的汽车
As a reaction to this, Toyota built an affordable car,
并将其投向美国市场
and pushed it into the US market.
它被称为丰田的皇冠
It was called the Toyopet crown.
整个公司上下都异常地兴奋
The company’s excitement was at a fever pitch.
这将是他们的重大突破
This was going to be their big break.
事实证明
As it turns out,
这是一场彻头彻尾的灾难
it was a complete disaster,
他们只卖出了300辆车
only 300 cars were sold.
主要是因为
The main reason was that
他们对美国的道路有误解
they had misunderstood American roads.
皇冠在日本的道路很好开
For Japanese roads, the crown was fine.
但当它在美国高速公路上时
But when it was put on the US highways,
它会过热 失去电力
it would overheat, lose power,
油耗增多
and drink way too much fuel.
丰田不得不重新拿起绘图板
Toyota had to go back to the drawing board.
结果是丰田的整体质量得到控制
The result was Toyota’s total quality control,
一个包括从员工体验到
a complete process that included everything,
到有不断改进的动力的全过程
from the staffs’ level of enjoyment to a drive for constant improvement.
之后 它们被销往全球
After this, they exported globally.
出口战略为Genchi Genbutsu
The export strategy was something called Genchi Genbutsu.
意思是去找资源 让事实作出正确的决定
It means go to the source, and get the facts to make the right decision.
在对国外市场进行了大量研究之后
After much research of external markets,
他们的汽车开始在海外取得成功
their cars began to succeed overseas.
1966年 丰田卡罗拉面世
1966 would see the release of the Toyota Corolla,
这是有史以来最受欢迎的汽车之一
one of the most popular cars of all time.
1966年卡罗拉广告
Corolla Advert(1966).
“嘿 来辆卡罗拉吧”
Hey, wants a Corilla.
“新一代汽车”
A new car.
“经济实惠的新车”
A new low-price economic car.
“快来丰田购买”
Come Toyota.
#卡罗拉 丰田新款车#
#Corolla, the new one from Toyota.#
#长这样……#
#Right in the shape…#
20世纪70年代的石油危机
The oil crisis of the 1970s,
进一步推动了对精制燃油的
with further propel the need for smaller cars
小型汽车的需求
that were more efficient on fuel.
“他们卖汽车的销量堪比我旁边的戴夫灾难”
They were selling cars like crazy with my next Dave disaster.
“石油禁运来了”
The oil embargo came along,
“不能销售大汽车”
and couldn’t sell big cars.
“它也会影响那些购买了大型汽车的人”
It also affect people that had bought big cars
“因为要贷款才能把它们带回来”
for bringing them back, leaving them along the loans here
“我不想要 我买不起汽油”
I don’t want it. I won’t be able to buy gas for it.
但当美国制造商
But when the American manufacturers
决定转向小型车时
decided to go towards smaller cars,
削减成本意味着它们的质量
cost-cutting meant that their quality
比不上丰田的质量
just couldn’t match that of Toyota.
从这以后
From this time on,
丰田汽车势不可挡
Toyota was unstoppable,
1982年的凯美瑞
with hits like the Camry in 1982,
以及广受赞誉的萨普拉和MR2
and the acclaimed Supra and MR2,
当然还有普锐斯
and of course the Prius.
1989年 该公司将以其旗下的
In 1989, the company would move up market
雷克萨斯汽车进军市场
with their sub brand Lexus.
在过去的几十年里 丰田的阵容不断壮大
Over the decades the lineup continued to grow,
现在全球将近有一百种
now there’s almost a hundred different models
不同型号的丰田汽车
of Toyota cars globally.
现今
Present Day.
如今 丰田是最知名的汽车品牌之一
Today, Toyota is one of the most recognizable brands.
路上随处可见丰田汽车
Their cars are everywhere you look on the road.
那么它们公司有多大呢?
So how big are they?
2015年 丰田是全球最大的汽车制造商
In 2015, Toyota was the number one car manufacturer,
但从那以后 它们就输给了大众汽车
but since then, they’ve lost the top spot to VW.
丰田汽车去年的产量达到了
Toyota’s production topped out
一千两百万辆
at ten point two million cars last year,
略低于大众的一千三百万辆
slightly less than VW’s ten point three million.
排名第三的是通用汽车
Coming in at third was General Motors,
只生产了九百八十万辆
with nine point eight million cars produced.
因此 这是德国
So a three-way battle between Germany,
日本和美国三方的竞争
Japan, and the United States.
怎么样?
How about that?
去年丰田的收入为2480亿美元
Last year, Toyota made 248 billion dollars in revenue,
利润为二十亿三千万美元
and twenty point three billion dollars in profit.
总资产为
They have a total of
四千九百亿
four hundred and nineteen billion dollars worth of assets.
相比之下
For comparison,
大众汽车去年的收入为1230亿美元
Volkswagen made 123 billion dollars in revenue last year,
利润为22亿美元
and 2.2 billion dollars in profit.
通用汽车公司收入1660亿美元
General Motors, 166 billion in revenue,
利润达90亿美元
and nine billion in profit.
丰田是日本市场价值
Toyota is the biggest company in Japan
最大的公司
by market capitalization.
它们的规模几乎是第二名
They’re almost twice as big as the second largest company,
软银集团的两倍
which is Softbank.
丰田有大发 雷克萨斯 日野等品牌
Toyota owns Daihatsu, Lexus, Hino.
他们在斯巴鲁持有16.7%的股份
they have a sixteen point seven percent stake in Subaru,
在五十铃有6%的股份
a six percent stake in Isuzu.
最令人惊讶的是
Most surprisingly,
2016年之前 丰田在特斯拉拥有10%的股份
up until 2016, Toyota had a ten percent stake in Tesla,
但他们卖掉了
but they sold it,
于是这些公司就成了竞争对手
as the companies began to become competitors.
这家日本公司还拥有KyoHokai集团
The Japanese firm also owns KyoHokai Group,
该集团旗下另外还有334家公司
which has another 334 companies under its name.
他们还拥有Red Entertainment
They also own Red Entertainment,
它是一家视频游戏开发公司
which is a video game developer.
除了汽车之外
In addition to cars,
丰田还拥有三菱飞机公司的部分股权
Toyota is part owner of Mitsubishi Aircraft Corp,
该公司将在明年制造一架支线飞机
which will be creating a regional jet within the next year.
该公司在27个国家都设有工厂
The company has manufacturing plants in 27 countries,
包括俄罗斯 土耳其 波兰 巴西 法国
including Russia, Turkey, Poland, Brazil, France,
加拿大 英国和美国
Canada, the UK, and the US.
它们有三十四万九千名员工
They have 349 thousand employees.
丰田公司的收入在全世界
Toyota is the ninth largest company on earth,
排名第九
in terms of revenue.
他们还参与了教育 保护
They also take part in philanthropic efforts,
安全以及救灾慈善事业
in education, conservation, safety, and disaster relief.
例如 丰田美国基金会
For example, the Toyota USA Foundation supports education
在科学 技术 工程和数学教育方面的支持
in science, technology, engineering, and mathematics.
纽约市食品银行
The Food Bank of New York City
用丰田产品来改善其生产过程和操作
uses Toyota to improve their processes and operations.
早在2004年 丰田就一直在制造
Toyota has also been making humanoid robots,
类人机器人
as early as 2004.
这家公司还设有银行融资租赁机构
The company also has banking financing and Leasing branches.
好了 我们的节目进行到这就快要接近尾声了
OK, so we’re almost at the end of the video,
但在我们结束之前
but before we finish things off,
让我们来看看六个关于丰田的惊人事迹
let’s take a look at the six surprising facts about Toyota.
第六个:
Number 6.
从1966年
From 1966,
丰田平均每37秒就制造和销售
Toyota has been manufacturing and selling a Corolla
一辆卡罗拉汽车
every 37 seconds on average.
但如果这还不够
But if that’s not enough,
现在他们每15秒钟卖出一台
now they’re selling one every 15 seconds.
4400万的销售量
At 44 million sales,
如果你把销售出的卡罗拉汽车背靠背排起来
if you lined up all the Corollas sold back-to-back,
连成的线可以绕地球五次
it will make a line around the earth five times.
这些卡罗拉汽车连起来可以
These Corollas have collectively driven 50 round trips
在地球和太阳间往返50次
between the Earth and Sun.
卡罗拉是1997以来最畅销的品牌
The Corolla has been the best-selling nameplate since 1997.
第五个:
Number 5.
该公司在全球汽车行业拥有最高专利数
The company has the highest number of global patents
超过1500
in the auto industry at over 1500.
他们每年花90亿美元在研发上
Annually, they spend 9 billion US dollars in R&D.
也就是说 仅在研究上
At that times, they’ve put as much as
他们每小时就投入了100万美元
1 million dollars every hour just into research.
如果你记得 这可以追溯到几乎一百年前
If you remember, this goes back almost a hundred years
丰田喜一郎论证的时候
to Kiichiro Toyota’s philosophy.
这项研究的成果是一个将在2020年运用到
Some fruits of this research is a new solid-state battery
汽车上的新型固态电池
that could be in cars by 2020,
和被称为丰田mihari的氢燃料电池车
and a hydrogen fuel cell car called the Toyota mihari.
最后 经过20年的研究
Finally, after 20 years of research,
这就是一辆氢燃料电池车
there is a hydrogen fuel cell car now.
第四个:
Number 4.
丰田是全球最具影响力的品牌之一
Toyota is one of the most global brands,
而可口可乐和麦当劳等其他大品牌可能
while other big brands like Coca-Cola and McDonald’s
在约一百个国家占据领先地位
may top out at being in about a hundred countries,
丰田则是在170多个国家居领先地位
Toyota is in over 170 countries.
第三个:
Number 3.
自动化先锋
The Automation pioneers.
自20世纪70年代以来 这家公司就一直在工厂里
The company has been using robots in their plants
使用机器人
since the 1970s.
如今 丰田用自己的机器人
And today, Toyota uses their robots
帮助医疗和护理支持
to help with medicinal and nursing support,
以及帮助那些行动受限的人
along with the assistance of those with limited mobility.
第二个:
Number 2.
普锐斯一直是最畅销的混合动力车
The Prius is the best-selling hybrid of all time.
自1997以来 他们已经售出了600万多辆汽车
Since 1997, they’ve sold over 6 million cars.
第一个:
Number 1.
2017年《财富》杂志评选丰田
In 2017, Fortune named Toyota
为世界上最受推崇的公司之一
as one of the world’s most of admired companies,
连续三年名列第一
three years in a row.
他们连续三年赢得了第一汽车公司的
They’ve also won the winning title of NO.1 vehicle company,
冠军
three years in a row.
对于那些你想知道的 现今
For those of you wondering,
丰田机械化作业依然存在
Toyota automatically works still exists today.
他们现在被称为丰田工业公司
They’re now called Toyota Industries Corporation,
是世界上最大的铲车制造商
and are the world’s largest manufacturer of forklifts.
丰田还在纺织行业
Toyota are also still in the textile industry,
生产用电脑处理的自动织布机和缝纫机
creating computerized automatic looms and sewing machines.
这家公司的根基今天仍然存在 这很酷
It’s pretty cool that the company’s roots still exist today.
所以你可以
So there you have it
从他母亲工作得太辛苦
from watching his mother worked too hard,
以及让她生活更轻松的想法中看出
and having the idea to make her life easier,
所有的一切都使他成为世界上最大的
all the way to being one of the largest car manufacturers
汽车制造商之一
the world has ever seen.
当你真正考虑它的时候
When you really think about it,
你根本无法知道
there’s no way of knowing
这个简单的想法会引领你走向何方
where a simple spark of inspiration will take you.
所以下次你在路上看到一辆丰田汽车时
So next time you see a Toyota on the road,
就想想这个故事吧
have a bit of a think about that.
不管怎样 感谢你们的观看
Anyway, thanks for watching.
这是在Dagogo
This is being Dagogo.
你一直在看Cold Fusion
you’ve been watching Cold Fusion.
如果您偶然发现了这个频道
If you’ve just stumbled across this channel,
请随意订阅
feel free to subscribe.
好的 我很快会在下一期视频与你们见面
Alright, so I’ll catch you again soon for the next video.
再见 伙计们 到此结束
Cheers, guys. Have a good one.
Cold Fusion 新思考
ColdFusion, it’s new thinking.
Cold Fusion电视节目
ColdFusion_TV.

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译制信息
视频概述

一直以来,我们都知道丰田汽车,但它是怎么制造出来呢?这个品牌到底是如何壮大的呢?如果你想知道的话,进来看看吧!

听录译者

红花老七

翻译译者

生活的阙

审核员

SC

视频来源

https://www.youtube.com/watch?v=3MFjfo2W6FQ

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