ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

苹果公司的赢利模式 – 译学馆
未登录,请登录后再发表信息
最新评论 (0)
播放视频

苹果公司的赢利模式

How Apple Makes Money: iPhones and Services

苹果公司的盈利模式
Most hardware companies have a hard time making money on devices, but not Apple.
大部分公司都有盈利困难的时候 但苹果没有
Reports in 2018 indicated that 80% of the profits
2018年报告显示全球智能手机市场
in the global smartphone industry were earned by Apple.
80%利润都进了苹果囊中
That’s not the only way Cupertino’s finest makes money.
销售手机并不是苹果唯一的赚钱途径
In this video, we’re going to break down how Apple can turn a profit on hardware, and how
本视频将会分析苹果如何通过硬件产品盈利
it makes more money from users once they have an Apple product in their hands.
以及如何从苹果用户中获取更多的收入
There are two popular smartphone operating systems: iOS and Android.
普遍使用的智能手机系统有iOS和安卓两种
The second is open-source and is effectively the default for all non-Apple devices.
安卓的开放源代码模式成为了非苹果设备的默认操作系统
Worldwide, Android owns about 80% of the market,
安卓拥有全球市场80%的份额
and in the U.S., it commands about 55% of the market.
在美国占了55%的市场份额
The operating system is all you’ll find on devices from major players like Samsung, HTC, and Huawei.
主要手机品牌如三星 HTC 华为都采用安卓系统
That ubiquity is great for Google’s parent company, Alphabet, but it means that
安卓系统的普遍性对Alphabet很有好处
it’s harder for Android phone manufacturers to differentiate themselves.
但对于安卓手机制造商来说很难有独特性
Because they’re all running similar operating systems,
因为手机都运行相似的操作系统
the companies need to compete on features and price.
制造商必须从功能和价格竞争
Apple, on the other hand, has always kept its operating system to itself.
苹果没有开放它的操作系统
If you want to use it and enjoy having your smartphone integrated with your MacBook,
如果喜欢iOS系统 并享受iPhone和MacBook之间的协作
you need to buy an iPhone.
你需要买一个iPhone
That exclusivity, coupled with Apple’s focus on simple, intuitive design and the company’s strong brand,
独特性 简单和直觉设计 强大的品牌知名度
has helped Apple established luxury status in an industry
帮助苹果建立了奢侈品牌的业内形象
where most other are just trying to keep costs low.
不同于其他公司保持低价理念
In fiscal 2018, Apple had hardware sales of over $220 billion,
2018财年苹果硬件产品销售超过2200亿美元
and over 70% of that revenue came from the company’s iPhone segment.
其中超过70%的收入来自iPhone产品
All told, the company’s hardware business, which includes iPhone, Mac, and iPad, among other lines,
苹果公司的iPhone Mac和iPad等硬件产品合计
earns over 30% margins,
赚取的利润率超过30%
which is virtually unheard of for a consumer hardware company.
这在硬件零售公司是几乎没听说过的
But the money doesn’t stop there for Apple.
但苹果收入远不止来源于此
Once someone owns an iDevice, they enter Apple’s ecosystem of apps and services.
一旦拥有了苹果产品 用户要继续为苹果的Apps和服务买单
Want to download a productivity app? Check out the App Store on your iPhone?
想下载效率软件?请到App Store购买
Want to expand your storage and put some of your photos on the cloud?
想要更大的云存放你的照片?
Just pay for an iCloud storage plan.
请购买iCloud储存空间方案
Individually, these seem like minor transactions, but they add up to big money for Apple.
看上去都是一笔笔小支出 但加起来对于苹果却是一大笔收入
In the company’s 2018 results, they noted that their services segment had generated
苹果指出2018年他们的服务业务
$37 billion in revenue with 60% margins.
给公司带来370亿美元的收入 利润率达60%
The Services segment is twice as profitable as Apple’s core hardware business,
服务业务的利润是苹果核心硬件业务的两倍
and increasingly it is going to become the focus for Apple.
并且趋向于成为苹果的重点业务
Recently, iPhone sales have struggled as Apple battles longer upgrade cycles,
目前 由于更长的更新周期 iPhone的销售并不乐观
but Services growth has kept chugging along.
但服务业务的收入在持续上涨
In the company’s fiscal 2018, Servces revenue grew 24% year over year.
2018年服务收入较上年同期增长了24%
The beauty of it for Apple is that even if one part of the business is struggling,
苹果的强大在于即使一个业务出现困难
the company is still cashing in.
但它依然在盈利
Services is strenghen in Apple’s device offering,
苹果设备的销售加强了服务业务
and the more people that own one of the company’s devices,
越多人拥有苹果设备
the larger the market is for its high-margin Services business.
意味着越大的高利润服务市场
In early 2019, the company announced that it had an installed base of 1.4 billion users,
2019年早期苹果宣布它拥有14亿用户
showing the incredible scale of Apple’s hardware business and the massive opportunityfor its Services business.
显示了难以置信的硬件业务规模和巨大的服务业务机会
Devices, Services — no matter how you slice it, Apple is making money.
不管怎么划分设备和服务业务 苹果都是赚钱的
Thanks for watching!
感谢观看!
If you have a company you’d like to see us break down,
如果你想让我们分析你喜欢的公司
mention it in the comments section below,
请在评论中留言
and be sure to like the video and subscribe to get more videos like this from The Motley Fool.
请点赞视频和关注The Motley Fool查阅更多视频

发表评论

译制信息
视频概述

苹果产品给苹果公司带来的利润仅占30%多,更大的利润来自它的服务业务

听录译者

收集自网络

翻译译者

Kean

审核员

审核员YQ

视频来源

https://www.youtube.com/watch?v=k3uWIdf6x7c

相关推荐