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麦当劳已经占领亚洲了吗? – 译学馆
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麦当劳已经占领亚洲了吗?

Has McDonald's Conquered Asia?

我是Kento Bento
“I’m Kento Bento”
本视频由Mighty马克杯赞助播出
This video is sponsored by Mighty Mug.
无论在家还是在工作
Avoid disasters at home and at work
不会洒的Mighty马克杯帮您远离泼水灾难
by getting the un-spillable Mighty Mug.
这就是不倒翁马克杯
It’s the mug that won’t fall over.
视频结尾可查看杯子详情
‘Find out at the end'(of the video)
如果麦当劳是一个国家
If McDonald’s were a country,
那它的收入
it’s revenue would make it
将会让它成为世界上第105大经济体
the 105th largest economy in the world
它的GDP会超过爱沙尼亚
surpassing the GDP of Estonia,
柬埔寨和阿富汗
Cambodia and Afghanistan.
麦当劳在全世界的员工人数
The number of McDonald’s employees worldwide
比冰岛 巴巴多斯
would be more than the entire population of Iceland,
和萨摩亚的人口都要多
Barbados and Samoa.
麦当劳是一家大型企业
It’s a big company,
当然它也是逐步发展起来的
but it wasn’t always that way.
1940年5月15日
McDonald’s was founded on May 15th, 1940
麦当劳在加州的圣贝纳迪诺成立
in San Bernardino, California
距今已经77年了
that’s over 77 years ago
那时起 它不断壮大
and has since expanded to a
在120个国家和地区开设了分店
120 countries and territories around the world
每天为6800万名顾客提供服务
serving 68 million customers each day.
麦当劳创立27年后
It took 27 years for the first McDonald’s
才在美国之外的地方开了第一家分店
to appear outside of the US
31年后 才在世界第二大的大洲
and 31 years to make it’s way to a second continent.
亚洲开设了分店
This continent was Asia,
本视频
and in this video
将带你了解
I’m going to take you through
在之后的46年里麦当劳是如何在亚洲崛起的
the next 46 years of McDonald’s’ Asian ascension.
麦当劳的第一家亚洲分店开在哪个国家呢
So which Asian country was the first to open a McDonald’s?
麦当劳为了在亚洲本土市场站稳脚跟
What did McDonalds have to sacrifice
又做出了哪些努力呢
in order compete with local markets?
以及直至今日
And how much of Asia is there still left to conquer,
麦当劳还没有亚洲进驻哪些地区呢
as of today?
我们会带你们了解这一切
We’ll get into all of that,
所以拿个双层吉士汉堡(或者薯条)
so grab a double cheeseburger (maybe some fries)
和我们一起探索每个亚洲国家
and we’ll explore every Asian country
和麦当劳之间的二三事
to have ever had a McDonald’s.
欢迎来到 麦亚洲
Welcome…to McAsia.
1971年7月21日 亚洲第一家麦当劳
The first Asian McDonald’s opened it’s doors
在日本东京正式营业
in Tokyo, Japan on July 21st, 1971
比荷兰赞丹的第一家欧洲分店
beating the first ever European McDonald’s
只早了一个月
in Zaandam, Netherlands, by only one month.
这归功于藤田田
This was made possible by Den Fujita,
一位富有的日本企业家
a wealthy Japanese entrepreneur,
他是麦当劳在亚洲的第一个特许经营人
the first Asian McDonald’s franchisee,
也是日本麦当劳的创始人
and the founder of McDonald’s Japan.
藤田修改了菜单 加入了诸如
Fujita had revised the menu to include such classics
照烧猪肉堡和日式炸鸡堡等经典的菜式
as the Teriyaki McBurger and Chicken Tatsuta
从而帮助麦当劳在日本取得了初步成功
which helped with the brand’s initialsuccess in Japan.
为了照顾日本人在R和L上的发音困难
He also renamed the mascot ‘Ronald McDonald’
他还将吉祥物
to’Donald McDonald’
罗纳德·麦当劳
due to the difficulties Japanese people have
更名为唐纳德·麦当劳
with pronouncing R and L sounds.
麦当劳的扩张历程
The expansion of McDonald’s
经常被视为是全球化的标志
has often been seen as a symbol of globalisation,
它带动美国的生活方式的传播
helping spread the American way of life,
这就让人对藤田田的投资之旅
which actually makes Den Fujita’s involvement
尤为好奇
particularly fascinating.
二战期间
During World War 2,
他的父亲和两个姐姐
Fujita’s father and two sisters were killed
都死于美国军队的空袭
by American forces in bombing raids.
尽管如此
Despite this,
1967年藤田第一次来到美国
when Fujita made his way to America in 1967
走进麦当劳餐厅时
and stepped foot in a McDonald’s restaurant for the first time,
他震惊于美国快餐领域 并从中得到启发
he was amazed and inspired by the whole American fast food experience.
虽然现在一切顺利
Now this is all fine and well,
但是日本麦当劳在经营的初期
but there’s one part of the initial history of McDonald’s Japan
也有一段想藏起来的黑历史
that the company might wanna keep hidden
因为在1971年
because in 1971
藤田田的营销策略中有这么一段话:
Den Fujita’s marketing strategy involved thefollowing statement:
“日本人之所以个子矮 皮肤黄
“The reason Japanese people are so short and have yellow skins
是因为他们没什么东西可吃
is because they have eaten nothing
两千年来几乎只吃鱼和米饭”
but fish and rice for two thousand years.
如果我们吃上几千年的麦当劳汉堡和薯条
If we eat McDonald’s hamburgers and potatoes for a thousand years
也能又高又白 头发金黄”
we will become taller, our skin white, and our hair blonde.”
没错……
yeah…
这是真的…
This actually happened.
总之 继续
Anyway, moving on.
在四年后的1975年
Four years later, in 1975,
麦当劳的分店开到了香港铜锣湾
McDonalds expanded to Causeway Bay in Hong Kong.
从那时起 麦当劳香港就创下了
Since then, McDonald’s Hong Kong has set records
全球门店中最忙碌
for having some of the busiest and jam-packed
和最拥挤的纪录
McDonalds outlets in the world.
注意 麦当劳在香港开的分店
Note that Hong Kong got its
比在中国大陆的要早
first McDonald’s restaurant before mainland China
稍后再介绍
but more on that later.
1979年 麦当劳空降新加坡的乌节路
In 1979, McDonald’s landed in Orchard Road,Singapore.
这是东南亚的第一家麦当劳
The first McDonald’s in Southeast Asia.
截至做视频之时
As of the making of this video,
这家新加坡分店有全球麦当劳最老员工
McDonald’s Singapore is home to the global chain’s oldest employee.
她叫吴作栋 93岁
Goh Gwek Eng is a 93 year old great-grandmother
有十个孙子和二十个曾孙
with 10 grandchildren and 20 great-grandchildren
她现在还在新加坡繁忙的麦当劳分店里的
and she continues to labor over a hot fryer,
油炸锅前辛勤工作着
diligently working in one of Singapore’s busy city outlets.
她说只要她的身体允许 她会一直工作下去
She says she plans to keep working for as long as she’s healthy.
1981年 麦当劳
1981 saw the arrival of McDonald’s,
或者口语俗称为 麦记
or should I say’McDo’ as it’s colloquially called,
来到了菲律宾
to the Philippines.
在那里 麦当劳最受欢迎的菜品之一
One of the more popular items
是麦意面
on the menu here is McSpaghetti
经常搭配炸鸡享用
which is often served with fried chicken.
一年后的1982年
A year later in 1982,
麦当劳在一个穆斯林占多数的国家
McDonald’s opened it’s first outlet in a Muslim-majority country
马来西亚的吉隆坡开了第一家分店
in Kuala Lumpur, Malaysia.
像很多我之后会讲到的穆斯林国家一样
Just like many of the countries I’ll be getting into,
这里提供清真食物
they serve halal food.
这种食物经过了伊斯兰教律法允许
That is food permissible according toIslamic law. So,
宰杀时 他们必须喊真主安拉的名字
Allah’s name must be pronounced during slaughter,
并且只能割开动物的喉咙
the animal slit at the throat,
还要完全放干净血
and the carcass completely drained of blood.
很多人都知道 清真教不允许吃猪肉
As many of you know, pork is also forbidden.
1984年 台湾的第一家麦当劳在台北开张了
In 1984, Taiwan opened it’s first McDonald’sin Taipei.
在这里 吃的倒没什么禁忌
Here it seems very little is forbidden,
如你所见 这里的员工
as you can see from the cosplay culture
有着在假期进行角色扮演的传统
of McDonald’s staff during the holiday seasons.
如果你想超级赛亚人端着你的超级麦旋风
Come here if you want your Chicken McNuggets
那就来这吧
served by a Super McSaiyan.
下一个是泰国
Thailand is the next to welcome McDonald’s,
那里的第一家麦当劳开在曼谷
opening their first outlet in Bangkok.
据Ray Williams所说
According to Ray Williams
他吃过多于34个国家的麦当劳
who’s eaten McDonalds in over 34 countries
觉得泰国的是最好吃的
McDonald’s Thailand is the best one he’s had.
视频播放到这时
Now this video isn’t just
你可能在想
about East or Southeast Asia
怎么全是东亚或东南亚国家
as some of you might be thinking
别担心 接下来会讲南亚 西亚 甚至北亚国家
I’ll soon be going over South, West, andeven North Asia
如果你不确定 哪些国家是亚洲国家
and if you’re unsure of which countries are considered part of Asia
至少根据国际社会的说法是亚洲国家
at least according to the international community
你可以看下我做的一个有关亚洲边界的视频
you can check out my video series on Asian borders.
这为中东地区的第一家麦当劳奠定了基础
Ok, this sets the scene for the first McDonald’s in the Middle East.
1986年 麦当劳在土耳其的
In 1986, McDonald’s Turkey was born,
伊斯坦布尔开张了
starting with an outlet in Istanbul.
菜单上有一些具有中东特色的菜品
Here you’ll find some Middle Eastern-inspired menu items
像土耳其早餐套餐
like the Turkish Breakfast Set
和双层土耳其烤肉堡
and the Double Köfteburger.
至于西亚的其他地区
As for the rest of West Asia,
麦当劳要想真正在该地区站稳脚跟
well it’ll still be some time before McDonald’s really
还需要一段时间
makes it’s presence known in the region.
回到东亚 5个月后
Back to the east, and five months later, Macau,
当时还是葡萄牙殖民地的澳门
which at the time was a Portuguese territory,
也开了第一家麦当劳
got it’s first taste of McDonald’s.
有趣的是 你也可以认为
Interestingly enough, you could also consider this
这是第一家葡萄牙的麦当劳
the first Portuguese McDonald’s as at the time
因为当时的葡萄牙本土还没有麦当劳
Portugal itself had yet to opena McDonald’s restaurant.
尽管四年后 麦当劳就会开到葡萄牙本土了
Although this would go on to happenfour years later.
1988年 麦当劳来到了
In 1988, McDonald’s went…
#欧巴江南style#
#OPPA GANGNAM STYLE#
韩国首尔的
with South Korea opening it’s first McDonald’s
江南区
in the Gangnam District of Seoul.
韩国的麦当劳也是
McDonald’s South Korea is also
亚洲第一家销售酒
the first Asian McDonald’s to sell alcohol,
即啤酒 的门店
namely beer.
90年代 麦当劳来到了俄罗斯
As the 90’s rolled around, so did the Russians.
苏联于1991年解体
The collapse of the Soviet Union happened in 1991,
但在前一年
but as for the year before
麦当劳就已经在
McDonald’s had opened it’s first outlet
莫斯科的普希金广场开了家分店
in Pushkin Square, Moscow
是目前世界上最大的麦当劳门店之一
currently one of the largest McDonald’s in the world.
我知道你们很多人会把俄罗斯和欧洲联系起来
I know many of you would associate Russia with Europe,
但是北亚就只有俄罗斯这么一个国家
but it is the only country in North Asia.
所以我当然要提一下
So of course I had to include it.
至于西伯利亚的第一家麦当劳
As for the first McDonald’s in Siberia –
实际上是俄罗斯的亚洲部分
the actual ASIAN side of Russia
那里地势偏远
the remote conditions there
运输原材料极其麻烦
made the logistics of supply extremely complicated.
所以 在西伯利亚开一家麦当劳
Opening a McDonald’s in Siberia
几乎是不可能的
did not seem possible.
至少现在不可能
At least, not yet.
但开在中国就行得通了
However, it certainly was possible for China.
1990年10月 中国的第一家麦当劳在深圳开业
The first Chinese McDonald’s opened in Shenzhen,October 1990.
罗纳德·麦当劳经常被中国人称为
Here’Ronald McDonald’ is often called
麦当劳叔叔
‘Uncle McDonald’.
麦当劳在中国极受欢迎
Currently McDonald’s is quite popular in China,
不过它还有很长的路要走
however there’s still a long way to go
特别是当它与中国国内顶尖的
especially when compared to KFC,
洋快餐连锁店肯德基较量时
the top foreign fast food chain in the country.
1991年 金拱门来到了
In 1991, the Golden Arches arrived
印度尼西亚的雅加达
in Jakarta, Indonesia.
这里的麦当劳以米饭类产品为主
The McDonald’s here is known for having morerice-centric items
包括当地的鸡肉粥
including the local chicken porridge dish,Bubur Ayam.
1992年 文莱首都迎来了这个快餐巨头
1992 saw Brunei welcomed the fast food giantto it’s capital.
尽管在文莱经营了14年多
Despite having operated in the country forover 14 years
但麦当劳在文莱
McDonald’s Brunei has only ever had TWO restaurants
至今仅有两家店面
in it’s history.
跟其他国家相比 麦当劳在文莱的发展很缓慢
A slow growth especially when compared toother countries.
一年之后
A year later,
麦当劳开始了它的中东大扩张
McDonald’s began it’s great Middle East expansion
第一站就是以色列
with it’s first stop in Israel.
这里的麦当劳
The McDonald’s here is known
是世界上最健康的麦当劳
for being the healthiest McDonald’s in the world
当地人用到的菜籽油很少
with the use of light canola oil,
蔬菜很多
excess of vegetables,
还减少了肉制品中的脂肪含量
and reduced fat content in their meat.
馅饼也是用木炭烤制而非油炸
Patties are also barbecued on charcoal rather than fried,
这里大多数人信仰犹太教
and many of the branches are kosher.
为了避免混乱
To avoid confusion,
这里的主题色为蓝色和白色
Kosher branches are blue and white instead
代替原本的黄色和红色
instead of the trademark yellow and red.
这样的设计 是我们在这家公司
This redesign is one of the more radical departures
看到的更彻底的改革之一
we’ve ever seen from the company.
多年来 以色列麦当劳引发了争议
McDonald’s Israel has also garnered controversy
因为他们表示
over the years for stating
不会在约旦河西岸和戈兰高地
that they would not open restaurants
这种(存在争议的)地区开设餐馆
in the contentious regions of The West Bank and Golan Heights
禁止麦当劳在1967年前的边境之外经营
a long-term policy of theirs to not operate a McDonald’s
是他们的一项长期政策
across the pre-1967 borders.
这条分界线
This demarcation line was set out
是在第一次阿以战争之后的
in the 1949 Armistice Agreements
1949年停战协议中规定的
after the First Arab-Israeli War.
现在 争议没那么大了
Now less controversial,
但更让人摸不着头脑的是
but perhaps more bizarre,
最近在沙特阿拉伯发生的事情
is what happened recently in Saudi Arabia.
沙特阿拉伯的麦当劳在一家国内报纸上
McDonald’s Saudi Arabia took out
刊登了一整版广告
a full page ad in a Saudi national newspaper
向沙特的新王储宣誓效忠
swearing loyalty to the new crown prince.
沙特阿拉伯在利雅得开了第一家麦当劳
The first McDonald’s in Saudi Arabia had opened in Riyadh,
仅仅比以色列晚了两个月
just two months after Israel
这也是阿拉伯半岛的首家麦当劳
the first in the Arabian Peninsula
尽管在这个君主制社会里
and even though dissent is almost unheard
几乎不会有异议
of in this monarchal society
但仍然有点奇怪
it’s still kinda strange
一家快餐公司会如此直言不讳地
that a fast food corporation feels the need to be so vocal
支持新任命的王室成员
in their support of a newly ordained royal.
1994至1995年 麦当劳的中东扩张更加明显
1994 to 1995 saw the mass continuation of
麦当劳在科威特 阿曼 巴林岛
this regional expansion with Kuwait, Oman, Bahrain,
阿拉伯联合酋长国和卡塔尔都开张了
United Arab Emirates and Qatar all experiencing McDonald’s for the very first time.
1996年 麦当劳来到了印度的德里
In 1996, McDonald’s arrived in Delhi, India –
这是它第一次来到南亚
this time the very first in South Asia.
在这里 麦当劳是个新奇的玩意儿
Here the McDonald’s is something quite unique and different.
因为印度有以宗教为基础的饮食禁忌
Actually with religious-based food taboos
和根深蒂固的素食传统
and a strong vegetarian tradition,
麦当劳得做出改变
it had to be.
印度麦当劳是世界上首家
McDonald’s India is the first
不提供牛肉和猪肉的麦当劳
to have no beef or pork on its menus
这是因为印度教不吃牛肉
No beef for the Hindus
伊斯兰教不吃猪肉
and no pork for the Muslims
不过还好有鸡肉和鱼
There’s still chicken and fish though,
以及很多蔬菜可供素食者选择
and many options for vegetarians.
事实上 印度是世界上
In fact, India is the first country in the world
第一个开设纯素食麦当劳的国家
to open a vegetarian-only McDonald’s.
你会在这看到一些素食菜式
Some vegetarian options you’ll find
比如麦香薯堡
are the McAloo Tikki Burger
用五香土豆和豌豆做馅
which has a spiced potato-&-pea-based filling
这个超热销
this one’s super popular
还有奶酪麦辣堡
and the McSpicy Paneer
印度奶酪是一种当地的软奶酪
paneer being a type of soft Indian cheese.
照顾到你的好奇心
Incase you’re wondering,
印度的Maharaja Mac其实就是巨无霸
the Big Mac equivalent in India is the Maharaja Mac
巨无霸啊啊
“MAHARAJAAA!”
接下来我们回到西亚的约旦
Next up, we return to West Asia with Jordan,
塞浦路斯和黎巴嫩都加入了麦当劳大家庭
Cyprus and Lebanon all joining the McDonald’s family.
我这里提到的塞浦路斯
When I say Cyprus however,
是指塞浦路斯共和国
I mean of course the Republic of Cyprus
而不是北塞浦路斯土耳其共和国
not the Turkish Republic of Northern Cyprus
它是一个没有得到国际认可的国家
which lacks international recognition as a state
事实上 只有联合国某一成员国认可它
in fact it’s recognized by only one UN member state
你绝对猜得到
I’m sure you can guess which one.
因此 北塞浦路斯没有开设麦当劳
So McDonald’s does not exist in Northern Cyprus
你吃不到吉士汉堡
you can’t get a cheeseburger,
也吃不到巨无霸
you can’t get a Big Mac.
你可以在巨无霸就餐
Actually you can eat at a Bigmac.
这里的巨无霸是一个词
However that’s Bigmac one word,
是一家类似于麦当劳的连锁餐厅
a chain of fake McDonald’s restaurants
开在北塞浦路斯
that have set up shop in the North.
情理之中
Not surprisingly,
麦当劳集团总部
McDonald’s Corporate Headquarters have
在这个国家只认可这一家
only recognised the ones in this country.
不过后来呢?
But then….
那可说不准
maybe not?
紧接着麦当劳来到了
McDonald’s Pakistan was the next to open,
巴基斯坦拉合尔
with an outlet in Lahore.
现在麦当劳准备
McDonald’s was now starting to
涉足南亚国家
make it’s presence known in South Asia
相信很多人欢呼雀跃
and sure there were many who were quitehappy about it.
但有人会不高兴……比如他们
But you know who wasn’t happy…. these guys.
麦当劳开在了基达市内
When another branch opened in the city ofQuetta
那里恰好是塔利班统治委员会所在处
which happened to be the home of theTaliban’s ruling council
激进的伊斯兰教徒对此并不待见
well the Islamist militants… weren’t lovin’ it.
一些塔利班成员开始仿制
After some Taliban members sampled
麦当劳的汉堡和麦乐鸡
burgers and Chicken McNuggets from the American fast food chain
他们声称他们不喜欢这种口味
they proclaimed their displeasureand disapprovall of the taste.
甚至觉得它们都不算食物
They said they didn’t even consider it food.
对于那些第一次尝试的人来说
Which may actually be the first time some of you…
塔利班人说得可能没错
agree with the Taliban.
继在巴基斯坦开张一个月后
A month after opening in Pakistan,
麦当劳开到了斯里兰卡科伦坡市
Sri Lanka followed suit with their first outlet in Colombo.
此前我们听说
We’ve already heard
一个自封的麦当劳专家
from one self-proclaimed McDonald’s expert
认为泰国的最好吃
claiming Thailand did it the best
但对James McGOwan
but for James McGowan
这个吃过53个国家麦当劳的人来说
who’s eaten McDonald’s in 53 countries
他认为斯里兰卡的麦当劳才是最好吃的
he claimed it is in fact McDonald’s Sri Lanka that tops the rest.
他最喜欢吃seeni sambol三明治
His favourite item on the menu is the seeni sambol sandwich –
里面有折叠鸡蛋卷
a carefully folded egg omelette
夹杂着奶酪 辣味蛋黄酱和炸红洋葱
filled with cheese, peppery mayo, fried red onions,
有种又辣又甜的洋葱味
and a sweet & spicy onion relish.
不骗你 听起来非常棒
Not gonna lie… that sounds kinda good.
1999年高加索开设了麦当劳
1999 saw McDonald’s arrive smack dab in the Caucasus
同时格鲁吉亚和阿塞拜疆也有了麦当劳
with Georgia and Azerbaijan getting their first tastes.
分别在第比利斯和巴库
Respectively Tibilisi and Baku.
现在格鲁吉亚巴统也有了麦当劳
Currently there’s a McDonald’s location inBatumi, Georgia
这里其因建筑美学和成就而闻名
that’s known for it’s architectural beauty andachievement.
可以说 这是麦当劳最精致的门店
Arguably the chain’s most exquisite outlet.
如今 7年过去了
Now seven years went by
麦当劳又一次在亚洲某一新国家
before McDonald’s once again made waves
掀起浪潮
in a new Asian country.
2006年 伊拉克开设了麦当劳
In 2006, Iraq got it’s first McDonald’s.
实际上 既是第一家也是唯一一家
Actually first and only McDonald’s.
事实上 这家店甚至不面向大众
In fact, this outlet wasn’t even for the general public.
因其仅仅服务于
It was created to serve only the US Army
驻扎在巴格达的美军部队
who were stationed in Baghdad,
所以
so….
不确定这算不算是一家真正意义上的麦当劳
not sure if it should actually count.
但不要为当地人感到难过
But don’t feel too bad for the locals,
因为就像巨无霸店一样
because just like with Bigmac (one word)
伊拉克人民仍可在
Iraqis are still free to try…
伊拉克库尔德斯坦的马当劳品尝美食
MaDonal, located in Iraqi Kurdistan.
我们目前
As we start nearing the present time,
只剩下几个亚洲国家还没有提到
there are only a few Asian countries left.
但在谈论它们之前 先去看一下俄罗斯
But before we get to them, let’s go back to Russia,
俄罗斯位于亚洲的部分
namely the Asian side of Russia.
直到现在 西伯利亚人民想吃Биг Мак
Up until now, Siberians had to cross over to the European side
就不得不越过欧洲边境
if they were to ever try a Биг Мак.
但在2013年
But in 2013,
这里解决了所有的物流问题
McDonald’s finally expanded tothis remote region
终于开设了麦当劳
having sorted out the logistics of it once and for all.
如今每个俄罗斯人都能吃上麦当劳
Now ALL Russians can have McDonald’s
“麦当劳食物就是垃圾
“McFood is..is a shit.
慢慢地杀死我们”
Kills us slowly”
一些吃过麦当劳的俄罗斯人这样说
SOME Russians can have McDonald’s.
2014年 麦当劳来到了越南的
In 2014, Vietnam joined the party with a branch
胡志明市
in Ho Chi Minh City.
越南人习惯吃猪肉和鸡肉
Vietnamese people traditionally eat more porkand chicken
如果牛肉饼和薯条能融入越南人口味的话
so it was interesting to see
那可就有趣了
if Vietnamese tastes would give way to beef patties and fries.
此外 一顿麦当劳相当于
Add to that a McDonald’s value meal costs as much
几碗越南米粉
as several bowls of phở
我发音很烂
my pronunciation sucks
目前看来 麦当劳营业不久
As of now, the answer to that remains unclear,
还看不出来越南人口味的变化
as it’s still early days.
最后麦当劳来到了哈萨克斯坦
Which leads us to, finally, Kazakhstan.
这里的情况也一样
Certainly early days here as well,
2016年麦当劳才进入那里的市场
as McDonald’s had only just entered that market in 2016
在阿斯塔纳市开设了餐厅
with a restaurant in Astana
如果你数一遍就会知道
and if you’ve been keeping count
事实上这是麦当劳在中亚开的第一家餐厅
this is actually the first outlet in Central Asia.
起初有人议论哈萨克斯坦的麦当劳
Initially, there were murmurings that McDonald’s Kazakhstan
将遵循其本地的口味
was going to cater to it’s national cuisine
就像麦马堡
which many took to mean McHorse burgers,
和麦乐马块那样
and Pony McNuggets
但事实证明人们误会了
but this turned out to be a miscommunication –
这只是他们的幻想
nothing more, than a fantasy.
像独角兽
like unicorns.
如前面描述
And with that,
我们介绍了在亚洲
we’ve just covered every Asian country
开麦当劳的国家
to ever have a McDonald’s.
所以麦当劳已经占领亚洲了吗?
So has McDonald’s conquered Asia?
也许吧 要看人们怎么定义了
Well maybe… depends on how you define it
但是当然也有一些亚洲国家抵制麦当劳
but certainly these Asian countriesmay argue against it.
例如柬埔寨老挝 东帝汶 缅甸 孟加拉
Cambodia, Laos, Timor-Leste, Myanmar, Bangladesh,
不丹 尼泊尔 马尔代夫 阿富汗 伊朗 也门
Bhutan, Nepal, Maldives, Afghanistan, Iran, Yemen,
叙利亚 亚美尼亚 土库曼斯坦 乌兹别克斯坦
Syria, Armenia, Turkmenistan, Uzbekistan,
塔吉克斯坦 吉尔吉斯斯坦 蒙古……
Tajikistan, Kyrgyzstan, Mongolia…..
和朝鲜
and North Korea.
有个理论叫
There’s something called
预防冲突的金拱门理论
‘the Golden Arches Theory of Conflict Prevention’
意思是任何两个开设了麦当劳的国家
that states “No two countries that have McDonald’s franchises,
彼此间不会开战
have ever gone to war with each other
因为彼此都开了麦当劳
since each got it’s McDonald’s.”
很显然 这一关联的原因是
Apparently, the reason for this correlation is
一旦一个国家经济发展到一定程度
because once a country has reached an economic development
它就会有很强大的中产阶级
where it has a strong-enough middle class
去支撑整个麦当劳发展网络
to support a McDonald’s network
这样国家间就无兴趣挑起战事了
it no longer has the interest to fight wars.
毕竟那些彼此间有着强大经济联系的国家
Countries that have made strong economic ties with one another,
将会损失惨重
have too much to lose.
根据人们对战争的理解
There are perhaps a few inconsistencies with this theory,
也许很少有与这一理论不一致的地方
depending on what one considers”a war”
但一般来说
but as a general rule,
这种说法有迹可循
there could be something to it.
假如这是真的
And if it is true,
无论你是否喜欢麦当劳
whether you love McDonald’s or not
你会期待某一天
you got a wish for the day that
朝鲜的麦当劳分店成为现实
McDonald’s North Korea becomes a reality
这个搭配怎么样
How’s this for a tie-in?
我们有一个吉士汉堡
So here we have a cheeseburger,
一杯可乐和一个不倒的马克杯
a coke and the un-spillable Mighty Mug.
这个马克杯不易倒
This is the mug that supposedly won’t fall over.
不是我买的 来做个测试
I’m not buyin’ it, let’s test it out.
天啦
Oh god…
实际上我有点害怕
I’m actually terrified.
我们先准备一下
Ok, let’s get this ready.
这就是我买麦当劳可乐的原因 尼娜
That’s why I got McDonald’s, Nina
测试开始
to test this out!
好吧 但 吉士汉堡是用来干嘛的
Ok, so what’s that…why the cheeseburger?
准备好了吗
Ready?
准备好了吗
Ready?

Yeah.
天啊
Oh god.
成功了
Ok, it works.
当你用力想把杯子弄倒时
It grips to your desk
它牢牢地吸住了桌子
when you try to knock it down
但当你想喝水时 又很容易拿起
but it lifts naturally when you wanna take a sip.
人们称之为巧握科技
They call this SmartGrip Technology.
好用吗
was that good?
浏览他们的网页
If you check out their website,
会有很多马克杯和杯子供你挑选
you can choose from a wide selection of mugs and cups
满足你各种需求
whatever suits your needs.
用锅试试看
Wok power!
没问题
Ok.
如果你想要属于自己的马克杯
If you want your own Mighty Mug –
点击下方链接即可
check out the link in the description below.
另外 如果你想知道亚洲人
And if you want to know the 10 reasons
吃不胖的十大原因
why”Asian’s don’t get fat”
那就点击上方的视频
you can find that out by clicking the video on top
或点击下方你感兴趣的视频
otherwise click the one below if youprefer something else.
希望你对此话题感兴趣
I hope you enjoyed this topic,
如果你有任何问题或想法
and if you have any questions or thoughts
下方评论见
let us know down below.
感谢观看 点个赞吧
Thanks for watching, hit that like button,
请继续关注更有趣的亚洲文化视频
and stay tuned for more-interesting Asiany videos.

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译制信息
视频概述

介绍了麦当劳在亚洲的发展历程以及人们对此的一些看法

听录译者

收集自网络

翻译译者

李门牙😄

审核员

审核员_Y

视频来源

https://www.youtube.com/watch?v=pgHiRsk2UjY

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