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怀旧玩具展:以前的玩具长什么样?

FULL Virtual Tour | Toys of the '50s, '60s and '70s | Heinz History Center

大家好 我是海因茨历史馆馆长安迪·梅森
Hi, I’m Andy Masich, president here at theHeinz History Center.
欢迎收看 五十 六十 七十年代的旧玩具展
Welcome to Toys of the ’50s, ’60s and ’70s.
这是我们最新的一场展览
It’s our latest exhibit.
玩具对早期儿童发育
Toys have been important in early
一直很重要 它刺激着想象力和学习能力以及
childhood development since the dawn of time, stimulating imagination, learning,
创造力的发展
and creativity.
我们请到了艾米莉·卢比
Now here’s Emily Ruby,
她是“五六十及七十年代的旧玩具展” 管理人
curator of Toys of the’50s,’60s and’70s.
她将带你们游览这个展区
She’s here to give you a guided tour.
我们现在在二十世纪五十年代的客厅里
Here we are in the 1950s living room.
现在展出的每一间客厅 都是根据
Noweach living room in this exhibit is based
那个年代的玩具特征设计的
on a toy from that decade,
所以五十年代的客厅是根据马克思玩具公司设计的
so the 1950s is based on a Marx Toy Company toy house
当然它是一种西式的主题
and of course it’s a Western theme,
这种主题在那个年代是很流行的
which was very popular in the 1950s.
五十年代的许多玩具都是明确地
Many toys of the 1950s were marketed directly
面向不同性别的孩子 这些玩具培养了
to girls or boys so they were training children
孩子们作为父母或成年人的能力
how to be future mothers or fathers or adults so
所以那个时候女孩的玩具是一些
at that time for girls it was a lot of
家政指向的玩具 而男孩的玩具
homemaking toys and for boys it was toys
则用来培养未来的建筑师
training them how to be future construction workers
以及如何承担父亲的工作
or how to take over dad’s job,
像一套化学设备或者其他类型的玩具
like a chemistry set and things like that.
50和60年代是塑料的年代
The ’50s and ’60s were the era of plastics.
传统的木质玩具和金属玩具都迅速被
Traditional wooden or metal toys were increasingly
塑料玩具所取代 因为后者更为耐用
being replaced by plastic toys as plasticsbecame more durable.
而且塑料是更便宜的生产材料 这也造成玩具更多的使用塑料
They were also a cheaper material to produce toys with so again an increase in the production of toys.
娃娃一直是女孩们很青睐的玩具
Dolls have always been a popular toy for girls.
在20世纪50年代 由于萨拉·李娃娃的生产
In the 1950s, we saw a little bit of a different
情况发生了些变化
take on dolls because of the Sara Lee doll,
萨拉·李娃娃是第一批以非裔美国女孩为
which was the first mass marketed African
销售对象的娃娃 它为非裔美国女孩带来了更积极的形象
American doll and provided a more positive image for African American girls.
因为越来越多的人在家中安装了电视
Because an increasing number of people had televisions in the home,
50年代的许多玩具
many toys of the
都是根据当时流行的电视节目设计的 例如Howdy Doody
1950s are based on popular television shows such as Howdy Doody,
和米奇妙妙屋
the Mickey Mouse Club,
那个年代最重要受欢迎的玩具
and the most important popular toy
是戴维·克罗格特浣熊皮帽子
of the era – the Davy Crockett coonskin cap.
我们观看的电视广告也增加了玩具的需求量
We also saw television commercials, which were increasing the demand for toys.
第一个在电视广告中出现的玩具
The first toy to be advertised on televisionwas the Mr.
是1952年生产的蛋头先生
Potato Head in 1952.
我们这里收藏了一套原版蛋头先生
Here we have one of the original Mr.
由设计者乔治·莱纳捐献给史密森尼博物馆
Potato Head kits,donated to the Smithsonian by its inventor, George Lerner.
这套玩具里包含了可以长成真土豆的部件
This kit consisted of pieces that stuck into an actual potato.
因此父母们都为房子周围发现的烂土豆抱怨不已
Parents complained of rotting vegetables found aroundthe house.
在1964年 蛋头先生终于
In 1964, Mr. Potato Head finally
有了自己的塑料身体 并变成了蛋头先生如今的形象
got his plastic body and became the Mr. Potato Head we know today.
这里是六十年代的客厅
Here we are in the 1960s living room.
它是根据那个年代最流行的玩具
Nowthis is based on one of the most popular toys
芭比的梦幻之家 设计的
of the decade – Barbie’s dream house.
事实上芭比是由露丝·汉德勒在1959年发明的
Barbie was actually invented in 1959 by Ruth Handler,
她看见自己的女儿为小娃娃设定了角色
who saw her daughter assigning adult roles to her baby doll.
于是她就发明了芭比娃娃 并交由美泰公司生产
She invented Barbie doll and it was produced by Mattel.
而现在 为了超过美泰公司 孩之宝玩具公司决定
Not tobe outdone by Mattel, Hasbro decided to invent
为男孩设计一种玩偶 但不能称之为娃娃
a doll for boys, but you couldn’t call ita doll.
在1964年 “特种部队” 以能够活动的士兵形象初次登台
In 1964, G.I. Joe debuted as an action soldier,
但是由于越南战争
but because of the conflict in Vietnam,
在70年代他改名叫做“实干家”
he became a “ man of action ” in the 1970s.
虽然芭比娃娃为女孩提供了
Even though the Barbie doll offered
更多未来的工作选项
girls more career options for their future, many
许多玩具仍然在强调女孩作为母亲或主妇的角色
toys for girls still emphasized their role as a mother and homemaker,
例如简单烘焙烤箱
such as the Easy-Bake Oven.
60年代的民权运动
The Civil Rights movement
使当时的玩偶市场产生了更多的差异
of the 1960s created some increased diversity in the doll market
克里斯汀是第一个非裔美国人芭比娃娃
with the premiere of Christie, which was the first African American Barbie doll.
同类型的还有1968年的茱莉亚娃娃
had the Julia doll, which premiered in 1968.
它是根据当时流行的电视节目
She was based on the popular television show
“茱莉亚”设计的 它的女主角是一位单身黑人妈妈
“Julia,” which starred an African Americansingle mother.
1961年 肯尼迪总统发誓要把一个人送上月球
In 1961, President Kennedy vowed to put a man on the moon.
随后与俄罗斯的太空竞赛
The ensuing space race with
使人们的一切都沉浸在太空主题里 包括玩具
Russia made people obsessed with all thingsspace-themed, including toys.
比如阿尔法一号导弹
There was the Alpha-One Ballastic Missile.
和宇航员特种兵
There was the G.I. Joe astronaut.
冷战中也出现了
But the Cold War also
许多间谍密探类的玩具
created many spy and espionage type toys based
它们以电视剧“秘密特工”及“007”为依据
on shows like “ The Man from U.N.C.L.E. ” and 007.
“火柴盒”或是“风火轮”?“火柴盒”吸引了忠于传统 低调有真实细节的车的车迷 而“风火轮”的车迷喜欢时髦的车身设计以及华丽的喷漆
.
涂鸦磁性画板背后的魔法静电荷将一些铝粉混合物和微小的塑料珠吸附在玩具屏幕背后 打开旋钮 通过摩擦粉末划线
.
你现在看到的七十年代的客厅 同样是根据另一个芭比小屋设计的
The 1970s living room you see here is also based on another Barbie playhouse.
在70年代
In the 1970s,
更多的女性参加了工作 玩具也不那么性别化了
more women joined the workforce and toys became a little less gender specific.
我们就有了像麦当劳
We had things like the McDonald’s
“熟悉的地方”玩具系列以及“强尼”
Familiar Places play set and the Johnny Horizon Environmental
环境测试仪 可以售卖给不同性别的孩子们
Test Kit that could be marketed to both boysand girls.
七十年代出现了第一个地球日
The 1970s also saw the first Earth
那时候人们的环境意识有所上升
Day and with an increased awareness of the environment,
孩子们也可以参与环境保护
kids were able to participate in this.
在七十年代 人们越来越关注
In the 1970s, there was an increased concern
电视上卖给孩子们的商品
with what was on television and being marketed
匹兹堡市儿童节目主持人罗杰斯先生
to children. Pittsburgh’s own Mister Rogers debuted
在1968年登台 他拒绝在自己的节目中
in 1968 and he refused to have commercials
投放商业广告 宣传玩具
advertising toys during his show.
在1969年11月 “芝麻街”开播
In Novemberof 1969, Sesame Street debuted and it became
它很快成了七十年代儿童最喜爱的节目
one of the most popular shows of the 1970sfor children.
因此 许多玩具都根据
Because of this, many toys were
“芝麻街”中的角色进行生产
produced based on the Sesame Street characters.
提到七十年代的玩具 你就不能
You can’t mention toys of the 1970s
不提“星球大战” 它不仅是
without mentioning “ Star Wars. ” Not only were
儿童喜爱的玩具 还开启玩具收集的市场
they popular toys for children, but they also launched the collectible toys market.
计算机时代的开始改变了未来的玩具产业
The dawn of the computer age changed the future of the toy industry.
对于七十年代 不得不提的是电脑游戏 比如西蒙游戏
The must-have toys of the 1970s were computer-based games such as Simon,
说和写 以及雅达利的乒乓球
Speak and Spell, and Atari’s Pong.
宾夕法尼亚的玩具制造商
Pennsylvania toy makers,
包括匹兹堡的狼獾玩具公司
including the Wolverine Toy Company here in Pittsburgh, reinforced
巩固了社会性别角色
society’s gender roles.
有给男孩的“桑迪·安迪建筑装备” 给女孩的“快乐苏西”化妆玩具
Sandy Andy constructionequipment for boys and Sunny Suzy play appliances
马克思兄弟制造了
for girls. Marx Brothers made Rock ‘ Em,
战斗机器人竞技场 而在霍利迪斯堡
Sock ‘ Em Robots while in Hollidaysburg,
“机灵鬼”以风暴般的速度风靡全国
Slinky took the nation by storm.

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视频概述

海因茨博物馆主持了一场怀旧玩具展,介绍了50到70年最流行的玩具。

听录译者

收集自网络

翻译译者

一千九

审核员

审核员_XY

视频来源

https://www.youtube.com/watch?v=kBTxzctkXZQ

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