Hi, I’m Andy Masich, president here at theHeinz History Center.
欢迎收看 五十 六十 七十年代的旧玩具展
Welcome to Toys of the ’50s, ’60s and ’70s.
It’s our latest exhibit.
Toys have been important in early
childhood development since the dawn of time, stimulating imagination, learning,
Now here’s Emily Ruby,
curator of Toys of the’50s,’60s and’70s.
She’s here to give you a guided tour.
Here we are in the 1950s living room.
Noweach living room in this exhibit is based
on a toy from that decade,
so the 1950s is based on a Marx Toy Company toy house
and of course it’s a Western theme,
which was very popular in the 1950s.
Many toys of the 1950s were marketed directly
to girls or boys so they were training children
how to be future mothers or fathers or adults so
at that time for girls it was a lot of
homemaking toys and for boys it was toys
training them how to be future construction workers
or how to take over dad’s job,
like a chemistry set and things like that.
The ’50s and ’60s were the era of plastics.
Traditional wooden or metal toys were increasingly
being replaced by plastic toys as plasticsbecame more durable.
They were also a cheaper material to produce toys with so again an increase in the production of toys.
Dolls have always been a popular toy for girls.
In the 1950s, we saw a little bit of a different
take on dolls because of the Sara Lee doll,
which was the first mass marketed African
American doll and provided a more positive image for African American girls.
Because an increasing number of people had televisions in the home,
many toys of the
都是根据当时流行的电视节目设计的 例如Howdy Doody
1950s are based on popular television shows such as Howdy Doody,
the Mickey Mouse Club,
and the most important popular toy
of the era – the Davy Crockett coonskin cap.
We also saw television commercials, which were increasing the demand for toys.
The first toy to be advertised on televisionwas the Mr.
Potato Head in 1952.
Here we have one of the original Mr.
Potato Head kits,donated to the Smithsonian by its inventor, George Lerner.
This kit consisted of pieces that stuck into an actual potato.
Parents complained of rotting vegetables found aroundthe house.
In 1964, Mr. Potato Head finally
got his plastic body and became the Mr. Potato Head we know today.
Here we are in the 1960s living room.
Nowthis is based on one of the most popular toys
of the decade – Barbie’s dream house.
Barbie was actually invented in 1959 by Ruth Handler,
who saw her daughter assigning adult roles to her baby doll.
She invented Barbie doll and it was produced by Mattel.
而现在 为了超过美泰公司 孩之宝玩具公司决定
Not tobe outdone by Mattel, Hasbro decided to invent
a doll for boys, but you couldn’t call ita doll.
在1964年 “特种部队” 以能够活动的士兵形象初次登台
In 1964, G.I. Joe debuted as an action soldier,
but because of the conflict in Vietnam,
he became a “ man of action ” in the 1970s.
Even though the Barbie doll offered
girls more career options for their future, many
toys for girls still emphasized their role as a mother and homemaker,
such as the Easy-Bake Oven.
The Civil Rights movement
of the 1960s created some increased diversity in the doll market
with the premiere of Christie, which was the first African American Barbie doll.
had the Julia doll, which premiered in 1968.
She was based on the popular television show
“Julia,” which starred an African Americansingle mother.
In 1961, President Kennedy vowed to put a man on the moon.
The ensuing space race with
Russia made people obsessed with all thingsspace-themed, including toys.
There was the Alpha-One Ballastic Missile.
There was the G.I. Joe astronaut.
But the Cold War also
created many spy and espionage type toys based
on shows like “ The Man from U.N.C.L.E. ” and 007.
“火柴盒”或是“风火轮”？“火柴盒”吸引了忠于传统 低调有真实细节的车的车迷 而“风火轮”的车迷喜欢时髦的车身设计以及华丽的喷漆
涂鸦磁性画板背后的魔法静电荷将一些铝粉混合物和微小的塑料珠吸附在玩具屏幕背后 打开旋钮 通过摩擦粉末划线
The 1970s living room you see here is also based on another Barbie playhouse.
In the 1970s,
more women joined the workforce and toys became a little less gender specific.
We had things like the McDonald’s
Familiar Places play set and the Johnny Horizon Environmental
Test Kit that could be marketed to both boysand girls.
The 1970s also saw the first Earth
Day and with an increased awareness of the environment,
kids were able to participate in this.
In the 1970s, there was an increased concern
with what was on television and being marketed
to children. Pittsburgh’s own Mister Rogers debuted
in 1968 and he refused to have commercials
advertising toys during his show.
In Novemberof 1969, Sesame Street debuted and it became
one of the most popular shows of the 1970sfor children.
Because of this, many toys were
produced based on the Sesame Street characters.
You can’t mention toys of the 1970s
without mentioning “ Star Wars. ” Not only were
they popular toys for children, but they also launched the collectible toys market.
The dawn of the computer age changed the future of the toy industry.
对于七十年代 不得不提的是电脑游戏 比如西蒙游戏
The must-have toys of the 1970s were computer-based games such as Simon,
Speak and Spell, and Atari’s Pong.
Pennsylvania toy makers,
including the Wolverine Toy Company here in Pittsburgh, reinforced
society’s gender roles.
Sandy Andy constructionequipment for boys and Sunny Suzy play appliances
for girls. Marx Brothers made Rock ‘ Em,
Sock ‘ Em Robots while in Hollidaysburg,
Slinky took the nation by storm.