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做你所爱,爱你所做

Do What You Like, Like What You Do: Bert Jacobs at TEDxBeaconStreet

今天很荣幸
I’m honored to be here.
来到这里 TED演讲能够打开人们思路
I find these TED talks fascinating
并且也充满乐趣
and inspiring.
一些演讲者真的
Some of these people,
是天资聪慧 有的时候讲的什么我都听不太明白
the speakers, are so smart that they just hurt my brain.
(笑声)
(Laughter)
我今天讲的很简单 大家不用伤脑筋
I’m not going to hurt anybody’s brain.(Laughter)
我答应大家 这是其一
That’s my first promise.
每天 我们起床 我们都可以做出选择
Every day we have a choicewhen we wake up:
我们可以纠结生活的不快
We can focus onwhat’s wrong with our lives,
我们以可以拥抱生活的美好
or we can focus onwhat’s right with our lives.
那么接下来的十分钟 我将向大家讲述
In the next 10 minutes,I’m going to illustrate how
我们应该如何拥抱生活美好一面
focusing on what’s right with our lives,
而不是纠结在
rather than what’s wrong with our lives,
生活缺憾之处
is the best way to fixwhat’s wrong with our lives. Moreover,
更重要的是 只有我们更加关注世界的美好
focusing onwhat’s right with the world
才能更好的弥补世界的不足
is the best way to fixwhat’s wrong with the world.
这是我的小侄子 Oliver.
This is my nephew, Oliver.
他今年三岁
Oliver is 3 years old,
我有一天和他一起出去吃中饭
and I went for a lunch date with him the other day.
我们家住在波士顿市中心
And so, I picked up Oliver.
当时
We live in downtown Boston.
天气不错 我们就去野炊 Oliver
It was nice weather,so we went to a picnic table.
花生酱三明治吃的很香
That’s a picture of Oliver enjoying a peanut butter and jelly sandwich.
今天的演讲告一段落
And so, that’s the end of my speech. Thank you!
谢了(笑聲)
(Laughter) So,
我侄子在吃饭的时候
Oliver– while I was getting the lunch out –
离开桌子 桌子旁边有个岁数稍大的女性
jumped off the table and there was an elderly woman
岁数不小
at a bench near us,

very elderly woman.
我一开始认为她
And before I could stop him,
可能过着流浪的生活
I thought maybe she was homeless,
因为她背的包很脏
because her bag was a little bit dirty,
我还没来得及阻止我家侄子
and before I could stop him, Oliver introduced himself.
他就上前和人家做起了自我介绍 那个女人问他
And the woman said,”How old are you?”
你多大了? 我家熊孩子说
And Oliver said,”Guess.”
你猜啊? 女人说 你四岁吧.
And she said,”I think you’re four.”
我侄子说 我今年才三岁半啊!
And he said,”I’m three and a half!
我侄子反问那个女人
How old are you?” (Laughter)
你多大了啊?女人说
And the woman said,”Guess!”
你猜啊?这熊孩子退了一步 看看我
And then Oliver took a step back and looked at me for help.
让我帮着拿主意
(Laughter)
我对他说
And I was, like,”Dude, you’re on your own!”
这事儿你靠你自己吧
(Laughter)
小孩这么大 上哪猜人家的年龄
You can’t win with a woman’s age, right?(Laughter) So,
这小子知道只能靠自己了
Oliver knew he was on his own,
于是他又迈向前
he took a step forward again,
像模像样的猜
he looked at herand gave it his best shot.
你1000岁吧?
“A thousand?”
真的
(Laughter)
当时
I’m dead serious.
我急忙要去道歉
And so, before I could apologize,
那个女人笑的前仰后合的
the old woman was laughingat the top of her lungs
Oliver开始笑 我也笑了起来
and Oliver was laughing,and I started laughing.
很快这个女人和我们坐到了一起 我们成了朋友
Pretty soon she joined usand we just made friends.
大家都知道 我们还是孩子的时候
And you know, when we were kids
我们都乐观 都热爱生活
we were all optimistic,we all lived our lives like this.
我侄子那天的举动传递给我的信息
And Oliver showed me somethingthat day because
他关注的是生活中的机会
he focused on the opportunity,he didn’t focus on the obstacles. Unfortunately,
而非阻碍 但很遗憾 我们年龄越大
as we get older,
我们越来越关注阻碍而非机遇
we tend to focus on the obstaclesand not the opportunity. So,
我们变得越来越怀疑一切
we become skeptical as we get older,
不再拥抱生活
instead of living like this,
我们变得越发閉門自居 我们也对生活悲观失望
and we live a bit more like this and we become pessimistic.
我看大家愧疚的表情
Don’t give me that look, any of you,
大家就是这样的
because you’re all guilty of it.
可能坐在前排的观众还没到那个岁数
Maybe not you guys, not yet, right? So,
现在还感觉不到 但是 没人愿意悲观
the thing is that nobodywants to be pessimistic.
没人喜欢和悲观之人为伍
Being a pessimist is not fun to be around
悲观给我们生活带来的就是焦急和压力
and pessimism adds anxietyand stress to our lives.
但实际上地球人都想快乐
The reality is that everybody on the planet wants to be happy.
有的人认为拥有物质会快乐
Some people think thathaving nice things will make them happy.
有人认为去特定的地方会让自己快乐
Some people think that being at some special place will make them happy.
但实际上
The reality is
真正能使我们快乐的事情
that the only thing that can make us happy
就是“性情” 我们的世界观
is our disposition,our view of the world.
这是我妈妈 Joan
This is my mom, Joan.
我妈妈和爸爸一共有六个孩子
And Joan and my dad raised 6 kids
并且还有一些闲钱领养了两个孩子
on about enough money for 2 kids.
我妈妈的绝招就是
And my mom had a special trick:
我们一家八口人晚上吃饭的时候
she’d get all 8 of us at the dinner table,
当然了 我们家和其他
and of course we had
波士顿的家庭 还有其他美国家庭一样
as much dysfunction happening in our home
也有不顺心的时候
as any typical American or Boston home,
我妈妈吃饭的时候就依次问我们这些人
and my mom wouldcut right through all that,
问题问的很简单
and she’d say something very simple,
今天发生了什么好事
“Tell me something goodthat happened today.”
这就是我妈妈教我们的 她改变了这个屋子里的能量场
And she taught us something, because she changed the energy in that room.
我小弟 約翰
This is a pictureof my younger brother John,
也是我生意伙伴 生活的这个滋润啊
who’s my business partnerwith Life is good.
他睡下铺 我在上铺
He’s on the bottom bunkand I’m on the top bunk.
假如有人见过他的话就知道
If anybody in here hasever met my brother John,
他睡觉姿势像是火箭要发射
he’s a bit of a space shot,
大家仔细看看暖气片
and if you look closely at the radiator,
上掉下来的漆 那都是我弟弟啃下来的
it’s very clear that he’s beensnacking on the lead paint.
他拿那个当零食
(Laughter)
(笑声) 我和我弟弟我们是着六个孩子里面岁数
My brother and I arethe youngest of 6 kids,
比较小的 如果你去过我
and if you visit my parents —
父母的住处
they live in Needham —
他们住在Needham. 书架上摆的都是
and there’s bookcases and bookcases
我哥哥姐姐们的照片
filled with photosof my older brothers and sisters.
这是我童年写照
This is one of three photosof my childhood.
三张中的一张
(Laughter)
我看这张照片的时候
And when I look at the picture,I’m like,”Mom,
我对我妈妈说 没有我的照片就算了
I can forgive youfor not taking the photos,
怎么的也要给我一床被单
but how about putting some sheetson the bed?”
啊!
(Laughter) So,
我们兄弟俩大学毕业之后
when my brother and Igraduated from college,
刚毕业的大学生 要钱没钱
armed with no money and no experience
要经验没经验 但是我妈妈给我们建议
but some good advice from Mom,
于是我们兄弟俩人设计t恤衫
we started designing T-shirts and selling them
然后到波士顿的大街上卖掉
in the streets in Boston,
之后我们就买了一个小货车 我们把我们的小货车叫做
and soon after we bought a van;we called the van”The Enterprise.”
我们的事业 我们向大家宣告我们要像之前
We told each other we’re going to boldly
没有卖过T-Shirt的人一样走四方
go where no T-shirt guy has gone before. So,
大家可能不太相信
we got in that van, believe it or not,
我们在那个车里旅行了五年
and we traveled for 5 years,
晚上就在车里睡觉
and we slept in that van on the road every night.
我们在走四方的时候有过很多的交谈
And we had many great conversationson the road,
但是有一场对话自此改变了我们
but one changed our lives forever.
对话就是
It was a conversation
现在大众媒体充斥我们的生活 四处传播消极信息
about how the media inundates our culture with negative information,
媒体之告诉我们世界是如此黑暗
always telling uswhat’s wrong with the world,
但是基本上不向我们讲述世界多么美丽
but rarely telling uswhat’s right with the world.
谈论结束的最大成果就是 生活是美好的 看似愚蠢地简单
And the result of that conversation was Life is good, the brand.
地將它定義成“life is good”和
Seemed silly to trademark those 3 words,
定义”hello“一样
it’s almost like trademarking”hello.”
所以人们在有些方面着实幸运
So we got lucky in many respects,
但是人们处于被动乐观的状态
but we were drawn to being optimistic
认为乐观给我们带来了力量
and we believed that therewas power in being optimistic.
当时对我们重要的一点就是 ”
What was more important to usat the time,
生活如此多娇“这种想法能不有市场
and what was a question mark, is it commercially viable?
人们到底信不信生活是美好的
Will people actually buy those 3 words”Life is good”
还有一个令人乐观的事情就是
and other optimistic messages? Well,
我们兄弟俩
they did.
两天之后在剑桥街
Two days later,in the streets in Cambridge,
我们在45分钟之内卖出48件T恤
we sold 48 shirts in 45 minutes.
这完全出乎我们意料 虽然我们没有
It scared the heck of us, because we didn’t know what to do.
经商的头脑 但是 我们的生意却蒸蒸日上
But the business started growing,despite our lack of business acumen.
我们没有过多的时间来考虑
I don’t have time for all the mistakes we made,
之前犯过的错误
but trust me,
但是我们的确犯过不少错误
we made lots of them.
但是 正是生活是美好的这一观点 支持我们走到今天
But the brand idea was strongenough that it carried us.
我们开始模糊工作和娱乐的界限
We began to blur the linebetween work and play,
但是对我们来讲 董事会议就是这样的
and so to us this is what a board meeting looked like.
我们对商业不是很在行
We really didn’t know what washappening with the business,
但是生意确实不断扩张
but it was growing underneath our feet.
我们设计越来越多的T恤 人们对我们的新
And the more shirts we designed,the more people bought.
产品也越有興趣
So in the first 6 years,
在创业的第一个六年里 我们第一天在剑桥街买T恤
the first day when we sold those shirts in Cambridge,
赚了78美元
we had $78 in our pocket.
六年后的今天 我们赚了300万美元 我们认为我们
And in 6 years it becamea $3 million business.
的事业
We thought we were
开始腾飞 我们也很享受其中
on our way to the moon and we were just enjoying things.
因为我们成立
And people asked,
了一个”生活如此多娇“儿童基金会
because we have a Life is good Kids Foundation these days,
人们向我们提问 我们成立的时候有没有建立一个 统筹盈利和非盈利
“Did we start with the ideaof an integrated model,
的集合模型相信我
for-profit and non-profit?”
我不知道这个什么模型是什么东西
Trust me, I had no ideawhat an integrated model was
我保证我弟弟肯定也不知道这是什么
and I guarantee you, my brother had no idea what it was.
(笑声)
(Laughter)
我们其实是不想上班
We were just trying to avoidgetting a job.
(笑声)
(Laughter)
我们现在做的不错 我们也很享受我们的现状
And we were enjoying it and we were doing well with that, okay?
让我们感到很吃惊的就是
That’s when something surprised us.
我们开始受到一些生活窘困的人们的电子邮件
We started to get mail from peoplewho faced severe adversity,
我们不知道他们生活困窘的原因
and we really didn’t knowwhy they were writing.
我给大家读一封
I’m going to read an example of a letter,
这是关于两个男孩的
and the letter came from one of these two boys.
我还没见过他们 但是有一天我们会见面的
I still haven’t met them,but one day I will.
写给Burton John的 我叫Alex
“Dear Bert and John, my name is Alex.
我有个兄弟叫Nick 我们今年十岁
I have a brother, Nick, and we are 10.
我们生活中都有着极大的不便
We both have extra challengesin the world,
但是最后 我们兄弟相互依存
but at the end of the day, we still have each other.
我们都是早产儿 都只有一磅重
We were both born earlyand weighed only 1 pound,
所以我们显得比较小
so we had a lot of growing to do.
我出生的时候一条腿被截肢了
When I was born, I had my leg amputated.
Nick是一个盲人 我和Nick
Nick is legally blind.
有你们所有的T恤
Me and Nick have all of your shirts,
我们擅长最很多事儿
with all the things we like doing best,
但是你问我们最擅长做什么
but if you ask us what we do
做什么最快乐 就是我们兄弟俩
best and what makes us happy and laugh the most,
相互依靠
it is just being together.
我现在知道Nick在生活中的不便要比我多
I know now that Nick hasmore challenges than I do.”
这是我最喜欢的部分
This is my favorite part because
这两个孩子才十岁
the kid’s 10 years old,
但却显得历经世事
it’s like he’s been around the world, right?
但是他能逗我开心
“ But he says and does things that make me
我从此不再感到悲伤
laugh and forget feeling bad.
我不知道怎么表达这种感情
I don’t know how to describe it,
我只能说 我爱我兄弟
other than to say that I love him.
你有个兄弟
You’re lucky to have a brother, too.”
你很走运他可真是没见过我弟弟啊
He doesn’t know my brother.
(笑声)
(Laughter)
我希望你们能快乐 你的挚友
“I hope you do fun things together.Your friends Alex and Nick.”
Alex和Nick.
So when you get a letter like that,
收到这样一封信
what do you do?
你们
(Applause)
会怎么做?
You know?
这封信向我们
You get a letter like that,
诠释了乐观的深度
it shows you the depth of optimism,
我们要对我们拥有的东西充满感恩
it shows you gratitudefor what you do have,
你拥有的东西是你不必再去
and it makes you think,”I’ll neversay I have to do something again.
拥有他们
I get to do something.”
我们得洗衣服
We get to do the laundry,
因为我们双腿还都健全
because you get to stand on two feet.
人们要去商店购物
You get to go grocery shopping,
人们不去商店购物
you don’t have to go grocery shopping,
你去商店购物的时候
because when you go grocery shopping,
你有幸你还能用双眼看到商标
you get to look at the labels with two eyes.
这些孩子真的无所求
So here’s these kids asking for nothing.
只是向我问好
They really called just to say”hi”and hang out.
能够成为很好的玩伴 我们的想法和其他人一样符合逻辑
So we did the only logical thing anybody would do at that point.
大家可能猜到了
You probably guessed it.
那就举办南瓜节
We started a pumpkin festival.

(Laughter)
南瓜节为孩子们筹集经费
And the pumpkin festivalraised money and awareness
让人们了解这些孩子生活中
for children facing unfair challenges.
所面临的重大挑战 我们去了缅因州的波特兰
And we had it up in Portland, Maine.
大家如果在十月份的时候去缅因州就会发现
And if anybody’s been to Mainein October,
那不是个适合穿比基尼的
it ain’t bikini weather, okay?
天气
(Laughter)
我们不知道有谁会参加
We didn’t know if anybody would show up
我们可怜的小聚会
to our stupid little party or not,
但是人们还是来了
but people showed up.
而且来了很多人
Lots of people showed up.
这个女人怀孕了十四个月
And this woman showed up14 months pregnant in a bikini.
穿着比基尼参加我们的聚会
(Laughter)
她把他的乐观丈夫带来了
She brought her husband, Mr. Positive Man,
她丈夫叫什么我不知道 我们也不知道他太太从哪里把他
and whoever this guy was,was escorted from the premises.
一路护送到这里
(Laughter)
我们的南瓜节队伍不断
That festival grew and grew,
发展壮大 在波士顿公园 南瓜数量世界之最
and eventually we broke the Guinness World Book of Records
最终我们的南瓜节
for the most lit pumpkinsin one place at one time,
也打破了吉尼斯世界纪录
on the Boston Common.
”生活如此多娇“基金第一年募集到了
Eventually the Life is Good– and it raised –
10万美元
that first year it raised over $100,000.
在2006年
In 2006 on the Boston Common
也是在波士顿公园 我们募集到了
it raised half a million dollars,
50万美金 这些钱会资助需要他们的孩子
every penny going to kids who need it.
南瓜节现在也演变成了 ”生活如此多娇“節慶
The pumpkin festival has now become the Life is Good Music Festival.
演唱会吸引了3万多生活乐观的人们
This attracts 30,000 optimists.
3万多人周末聚集于此 我们也请到了很多出色的艺人
Thirty thousand optimists for a weekend, who get together and hear great artists.
这是Michael Fronti
This is Michael Franti in the picture;
我们请到了Dave Matthews 今年邀请到了Jack Johnson.
we’ve had Dave Matthews;we’ve had Jack Johnson this year.
挺有意思的是
So it’s fun for us,
我们现在依旧把工作和娱乐的界限搞的很模糊
we’re still blurring the line between work and play,
但是我们不是天生就会做买卖的 这些买卖是因为我们存在而存在的
but we weren’t born for business,business was born for us.
我们做的买卖只是一个工具 是我们的乐观和开放让我们更好地
Business is a tool and our optimism and open-mindedness
倾听那些孩子们的心声 更好的
allowed us to listento those boys and other letters
阅读别人的言语 也让我们的所作更有价值
and convert what we were doing to be a little more meaningful.
我不知道这个孩子
This kid, I have no idea,
是不是参加了我们
he’s at one of our festivals
的南瓜节 我不知道他在看什么
and I don’t know what he’s looking at,
但是他却是被”
but we literally blew his mind.
嗨“到了
(Laughter)
乐观的人们越来越多
The community of optimistshas grown, okay? So,
社会媒体神通广大
social media has a way, I mean,
我的意思是 互联网1989年诞生
the Internet was only invented in 1989,
在短短的几年里就取得了巨大的进步
in a short period of timesomething remarkable has happened,
这对于人类来说是一大福音
and it’s a beautiful thing for humanity.
有史以来第一次
For the first timein the history of the world,
消费者控制
customers – the people who buy things –
了生产者
have taken control fromthe people who sell things.
我和我兄弟俩
So my brother and I are
还忙于我们的事业
still busy making mistakes with our business,
但大家知道么
but you know what?People believe in us.
大家都很相信我们
They believe in us.
大家不在意我们犯错
They don’t carethat we make business mistakes.
大家相信我们的努力真真切切
The believe in us, they believewhat we’re doing is authentic.
我们也想方设法帮助孩子们
We now donate over 10 %
我们把”生活如此多娇“盈利的百分之十几
of the profits from Life is good,
都捐给了孩子们
no matter what we do,to kids that need help.
人们也意识到这件事情的重要性
So people read about that,
所以都投资到这项事业
and they care about the causes that are important to them,

and they invest in them.
这也是资本主义发展的方式
That is the way that capitalism is going.
资本主义没有瓦解 之前被人诟病
Capitalism isn’t broken, it’s been abused.
乐观和开放让我们看清了这点
And optimism and open-mindednessenables us to see that.
对于我们来讲 这也是我们旅途的开始
For us, this is just the beginningof our road trip.
我们刚刚和Hallmark签了合同 Hallmark是一个坐拥55亿美金的大公司
We just signed a deal with Hallmark, a 5.5 billion-dollar company.
我百万和十亿分不
I get millions and billions mixed up.
清楚
(Laughter)
我们现在印制在T恤上的图案
Everything we ever put on a T-shirt
都将会成为这家公司的明信片上的图案
is now going to be on a greeting card.
大家知道最好的消息是什么吗?
You know whythat’s just particularly cool?
明信片销售利润的10%
Because 10 % of our profitability
都会捐助给孩子
from that will go to kids who need it.
所以 我们现在做的 就是利用 这个资本主义大公司
So we’re harnessing one of the big,
让他们
bad capitalistic companies out there
“积德行善” 现在Hallmark
to do great things, and you know what?
和我们合作的很好
Hallmark and Life is goodare attached at the hip now.
我们和smokers签了第二大单
We signed a second deal with Smuckers,
这个公司也是个坐拥50亿资产的大公司
another company that’s over $5 billion.
这次我说对了
I got it right that time.
我们
(Laughter)
正在做美味咖啡
The thing that’s cool about that:we’re making gourmet coffee.
我本人不喝咖啡 对咖啡也一窍不通
I don’t drink coffee, I don’t know anything about coffee,
我并不在意这个
I don’t care.
咖啡盈利的10%也
Ten percent of the profitsfrom that coffee
会捐助给孩子
is going to go to kids that need it.
我们会在全世界范围内
We’re going to travelthroughout the world.
播撒我们的想法
We’re going to bring ourlittle brand everywhere we go
帮助全世界的孩子
and we’re going to help kidsall over this world.
我们不会卖掉我们的公司 我们不会上市
We’re not selling the companyand we’re not going public.
我们热爱我们的事业 并且乐此不疲
We’re doing what we likeand we’re liking what we do.
每个人的一生都是
You each have a road trip.
一场旅行
Your life is a road trip.
你的一生是一条旅途 每个人的一生都是这样
And we all sharethe road of life together.
善待他人
Be good to each other, love yourself,
善待自己
love each other, and enjoy the ride.
畅享人生!
(Cheers)
(掌声)
You too!
两个小家伙
(Applause)
来个击掌
Give me a high five.
好孩子
Atta boy!
好孩子
Thank you!

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