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Tom职场27丨成功地产经纪人的日程表

Daily Schedule for Successful Real Estate Agents | #TomFerryShow Episode 27

二十年来
For over 20 years,
我致力于为您带来最好的商业策略
I’ve dedicated my life to bring you the very best business
助您的事业繁荣发展
building strategies to keep you thriving.
准备好迎接你渴望的成功吧
get ready to experience the success you’ve been searching for
欢迎来到汤姆菲力秀
welcome to the tom ferry show
大家好欢迎来到汤姆菲力秀 第二十七集
hey everybody welcome to the tom ferry show episode 27
今天我们来讲讲你记忆中最棒的一天
today we’re going to talk about your best day ever
几个月之前我们在加州的奥海镇
you know a few months ago we were in Ojai California
我的朋友Dan William和Chiron Srivasa
I was reminded of this concept of best day ever
提醒了我关于最棒的一天这个想法
my pal Dan Williams and Chiron Srivasa
我们在聊天
we’re in this exchange this conversation about
聊关于口头禅的重要性
the importance of a mantra
他们认为
and they were framing it basically like this
如果你在每天的开始都说
like if you start every day and you just say today
今天将会是人生中最棒的一天
Is going to be the best day ever
比起对自己说 今天我的日程还是要走来走去
It’s so much better than saying oh my god my schedule
要好多了
Today it’s just so walking
有一大堆事要做啊烦躁
I got so much stuff going on ahhh…
我知道这看起来让你没啥动力
And I know that might seem slightly motivational to you,
但我们都知道 你有个怎样的心态很重要
but you and I both know whatever you think about expands
为什么不让今天成为最棒的一天呢
so why not have it be the best day ever now
我真正想说的是
the real deal that I want to get into though is the
我们共同面对的问题 情绪的变化
the problem that we all face the emotional highs and lows
是什么让我们这一天变糟了
what stops us from the best day ever and
我们如何解决这些问题
then how do we solve that problem
我不知道你有没有过这样的体验
I don’t know if this has ever been you before but
我们有时候醒来然后
but we wake up and it’s like you know
我们早上八点到了办公室
we get to the office it’s 8 o’clock in the
我们就
Morning and I am like ahhhhhh
我没事可做 我没有潜在客户
I got nothing going on I’ve got no leads
我没有约见客户 没有赚钱机会
I’ve got no appointment I’ve got no opportunity
天啊我电话响了 可能是
Oh my god my phone just rang oh my god
可能是好事 可能有单子拿了
oh this could be great this could be a deal
不 只是我的销售经理叫我去他办公室开会
it’s my sales manager invited me to come to the office
啊等下 他们有个潜在客户要介绍给我
office meeting. Oh wait! they’ve got a lead
太棒了 哦不对 是Alisa
for me oh this is so great oh it’s Alisa
这就像是周二的九点
And that’s like 9 o’clock
到九点零一分
to nine oh one on a Tuesday morning
我的意思是 当你一天没有安排好的时候
my point is there’s so much drama when
就会有各种戏剧性的东西发生 我再说一遍
your day isn’t designed let me say that to you again
当你的一天没有安排好
there is so much drama when
戏剧性的东西就会发生
your day isn’t designed
想想看 你已经准备好来一场旅行了
think about it you’re getting ready to go on a trip
你有一天的时间安排 你要怎么做呢 你先列一张表
you’ve got 24 hours what do you do you create a list
你安排好了行程 要做什么 要给谁打电话
you’ve got your schedule organized you know what you have to do who you have to call
接下来干嘛
what has to happen next
当你安排的时候 你不仅能在旅行中做更多的事
when you do that not only do you get more stuff done
而且最终你会有种成就感
but you feel more fulfilled at the end of the day
实际上 我很多客户都说 让他们的业务放慢脚步的时候
As a matter of fact many of my clients say when things get slow in their business
他们知道他们应该出去旅游一下
the thing they always know they need to do is book a trip
度个假
book a vacation because there’s just something about that
因为短暂的休息才能保证未来绝对的专注
short term window of absolute focus that
这样你才能把事情做完 做得完美
perfect day if you will getting it all done
超级高效
that makes us so damn productive so let’s talk about that
我们今天要了解些什么呢
what do we know today
这句话你们已经在我的秀上听到过很多遍了
you’ve heard me talking about on the tom ferry show look if it’s not in your schedule
如果一件事情你没放上你的日程表 它根本就不存在
it doesn’t exist
如果我早上醒来看看我的日程表 然后说
I wake up in the morning and I look at my schedule it says
某个点钟我要到办公室 我有这个约见那个约见 我有这个行程 我有那个项目
be at the office by this time and I’ve got this appointment I’ve got that appointment I’ve got this schedule I’ve got these projects
然后今天就满了 我清楚知道我今天要干嘛
then the day is fulfilling right I know exactly what I’m supposed to do
我清楚知道我今天要穿什么 我今天整装待发 精神饱满
I know exactly what I’m supposed to wear like I’m framed and ready mentally
但是如果当我打开我的日程表我发现什么都没有
for the day but if I open up my calendar and I see nothing
我们要做什么呢 什么事情比较紧要呢
how do we act is there any sense of urgency
是不是我们有时就会忘记我们的目的和任务呢
do we sometimes forget our purpose our mission
是不是就会忘记我们是谁 我们的信念是什么 我们想要做出什么成就
who we are what we stand for what we’re trying to accomplish
对的 我们往往会忘掉
the answer is all too often yes
所以记得 你不把事情放在日程表上你就不会去做
so remember if it’s not in your schedule it doesn’t exist
第二部分 这里有个很好的引用
but the second part is this wonderful quote
做事才能获得力量
do the thing have the power
做事才能获得力量
do the thing have the power
做事才能获得力量
do the thing have the power
你在业务中的什么事能给你带来力量呢
what are the things in your business that give you the power
当你做某件事时 他给你带来力量
when you do the thing you have the power
如果你不做某些事
you don’t do the thing when you don’t do the thing
你就没有那个力量
you have not the power
不知道你喜不喜欢 但是我喜欢力量
I don’t know about you but I like power that if you be like power
如果你喜欢力量的话 告诉你 我喜欢自身力量对抗外力
right I like power versus force right I like
力量对抗压力
power versus push
我喜欢那种自信潇洒
like to have that confidence that swagger
那种我知道我要做什么的自信
knowing I’ve got to do these certain things and when I do them even though sometimes
就算当我做这些事的时候它并没有让我感觉到长远的利益
when I’m doing the activity in the moment it doesn’t always feel like
但是龟兔赛跑
the long-term solution but tortoise versus the hare
我知道我今天都给谁打了电话
I know what I make the calls a day to my database I know in
我知道接下去三个月 半年 一年半 甚至一年的周二
three months six months nine months on Tuesday a year from now
这些事会给我带来巨大的收益
there’s a huge benefit to that,when you do the thing
你做了某些事 才能获得力量 所以我们要怎样创造完美的一天呢
you have the power. so how do we create your perfect day
我们要怎样尽可能获得多的力量呢
how do we give you as much power as possible
有人曾经跟我描述过 现在我告诉你们
In your day. it was once described to me and I’m going to share it with you like this
如果我们每天早晨都做了该做的事
If we can do the right things in the morning
一天都会顺着正确的方向进行 一日之计在于晨
then the day flows from there, by doing the right activities in the morning
下午 晚上都会受到早上的影响
the afternoon the evening should be ideal
所以我花了些时间安排早上
So I took the time just to frame the morning
我现在也要求你这样做
then what I’m going to challenge you to do
安排好下午要做的所有事
figure out all the things you want in the afternoon, so
想一想 这样做220到280天
imagine just for a moment for 220 to 280
就按照你的安排来做
days you’re, by your design
但是早晨按照我的安排
you did the following
你早点起床 每天有两个5
you got up a little bit earlier yes there’s two fives every day
在早上五点到八点起床
you got up and between five o’clock and eight o’clock
你早上的安排就是很棒的
you had a powerful morning routine
这段时间你可以祈祷 冥想 锻炼 陪孩子
that could be prayer, meditation, exercise, time with your kids
摄入适当的营养 回顾你的目标
eating right nutrition, reviewing your goals
做你想到的所有事
doing all the things that you know, that it’s like it’s like a
就好像想象成一个弹弓
slingshot like if you can imagine metaphorically
你第一个早上 早上的第一件事 就好像弹弓
your first morning,that like the part of your morning is like the slingshot
如果你就这样随便拉一下 石头就会噗一下落下
And if you pull it back neat like this the pebble goes PU
如果狠狠地拉长 然后再松手
right? but if I pull it way back and I release it
唰 现在一整天
Shoot. now the whole day has
充满的巨大的动能
massive momentum and you know this
你知道的 当你起来做了该做的事 你整个人都在线了
you know when you get up and you do the right things and you’re on
你就有很好的一天
you have a great day and when you are
如果你再而三地按下闹钟上的懒觉按钮
yeah you’re hitting the snooze button over and over again
对我来说那就是个给失败者的按钮
you know like I just to me that’s like the looser button
按那个键就好像 一天的开始 我就开始拖延 拖延 拖延
you don’t I mean it’s just like the I’m going to procrastinate to start my day with procrastination
拖延….
procrastination procrastination procrastination procrastination
呵呵是啊 这就是成功人士会做的
Oh yeah that’s a winning formula
才不是呢 你起床 做该做的事 让自己的精神和身体都在线
no you get up you do you’re supposed to do you get the day on
你鼓励自己 今天就会是最棒的一天
you encourage yourself there’s going to be the best day ever
你每天都按照适合你的早晨日程行动
you follow some kind of morning routine that’s right for you
然后你再去办公室
then you get to the office now
变魔术变!这就是你的早晨日程
if I could wave a magic wand this is your morning schedule
我就举个表的例子 因为你知道市场知道新上市屋知道代理商
I’m going to look at the hot sheets because when you know the market you know the new listings you know the new escrows
你知道到期日 这些所有要素你都知道了
you know the expired you know you you know what’s going on
你仿佛身处当地市场中 知道所有发生的事
you are immediately abreast
知识就是力量
Of your local market exactly what’s happening, knowledge is power
你可以做15到20分钟的角色扮演
I’m going to do 15,20 minutes of role-playing whether it’s
可以是怎样面对拒绝 还是成交 还是获得了优先拿下单子的优势
handling objections whether it’s closing whether it is pre-qualification
看看今天都要打给哪些客户 要说什么 要打给以前的客户吗
going to work on whoever I’m calling I want to frame I’m going to call past clients this morning
还是要打给过气的客户呢 我才不想用他们来热身呢
I’m gonna call expireds I don’t want to warm up on them
这些是我最佳的潜在机会
don’t want to warm up on my best opportunities
我要联系好 说话顺溜了 再拿起电话
I want to practice get my mouth going and then get on the phone
力量满满地去做事
I want to do some hours of power
调用你的数据库 联系能带给你资源的人 跟进潜在客户
calling your database calling your hot sources and doing lead follow-up now
老实说
let’s just to be honest
按照这个日程 你做220到260天
you do this routine 220 to 260
或者280天
260 to 280 days
在一年之中
In a year
你的业务会变成怎样呢
what happens to your business
你的身体上精神上情绪上都准备好了
you get yourself mentally physically and emotionally right
你有陪孩子的时间
you got some time with the kids if you got kids
陪家人陪丈夫或者妻子的时间 去带狗狗散步的时间
family, spouse, go for a walk, take the dog
锻炼的时间
do your exercise
有个时刻准备着的心态 去到办公室 研究市场
get your mindset right, you get to the office, you study the local market
做一点实操
you’d practice a little bit to make yourself
让你变成更专业的销售人员
A more skilled professional great sales person
充满力量地去做这些事 调用你的数据库联系你的资源
you do your hours of power you call your database you call your hot sources
跟进潜在客户 约见一堆人
you do your follow-up, you book a bunch of appointments
然后
And now guess what happens
剩余的一天就会变得很棒
the whole rest of the day is going to be amazing
一年之中你这样做220天 260天甚至280天
what happens when you do it 220 to 260 to 280 days in a year
你就变得井井有条 一切都在控制之中
you and I both know you are by design in control
你有力量 你自信潇洒
and you’ve got power you’ve got swagger
这是你发光的时候了
this is your time to absolutely shine
做事
when you do the things
才能获得力量 记住了
you have the power, when you do the things you have the power
这些事带给你力量
this gives you the power then
你决定你要先去看看房子
you decide am I preview the property
还是去见客户
Am I going on appointments
还是去看看农场
I you know am i knocking on doors at my farm
还是联系别人 我一天有两次还是三次约会呢
Am I connecting with people do I do two or three coffee meetings a day, by the way
我们都知道 如果你做完了这些全部事
you and I both know when you do all of this
你下午的时间就被占满了
your afternoon is going to be packed
要准备展示 进行展示 合同谈判
full of getting ready for presentations,going on presentations,negotiating deals
你知道你要做的事 处理那些落后的指标
you know all the things you have to do the the lagging indicators
重头戏来了
but here’s the kicker you ready?
我想要在你完美一天中看到
what I want to see from you in your perfect day
你完美的一天
In your perfect day is
应该有一个工作停下来的时间
what time do you want to stop the day
你想几点停止工作
what time do you want to stop and
跟你的家人朋友去找些乐子
have some fun with your family,have some fun with your friends
去打高尔夫 去做任何你想做的事 底线是
go play golf do whatever you want to do the bottom line is if it’s not
这些娱乐你也要安排到你的日程中
In your schedule it doesn’t exist
我已经说了很多遍了但是我还是想说
I know I’ve said it over and over again but I want to remind you
你是独立承包人 这是你的事业
you’re an independent contractor this is your business
如果你安排好日程你就赢了
If you design the schedule you win
如果你只靠运气
If you leave it to chance if you wake up every day and it’s like
如果你每天醒来就像掷骰子 来吧我要7
a roll of the dice come on seven
我就能预见你的存款有多少
well I know what your savings account looks like
我也知道你的精神世界
I know what your emotional savings account looks like
很可能是一片荒凉
it’s probably depleted
这是你的时代 夏天
this is your time it’s summertime I’m asking you
我要你向前一步 开始属于你自己的完美一天
to step up and start having more perfect days
创造你的日程表 遵守安排 你就能赢
create your schedule follow the routine and you’re going to win
我想说的就是这些 谢谢观看
that’s my message thanks so much for watching
记得评论哦 我表现的有点强势我知道 我故意这样的
make sure you leave some comments you’re probably seeing that I’m a little intense in here I like that
你大概会想把这个视频分享给三到四个你认识的经纪人
you probably have three or four agents you know that you should share this with
分享过去吧 少一些戏剧化
share that message less drama
多一点确定性 更多好日子
more certainty more perfect days thanks so much for watching
感谢观看 如果你喜欢我的视频 点击下面的按钮加入我们的社区 完全免费
thanks for watching if you love what you’re seeing here then click the button below to join our online community,absolutely free
再次感谢
thanks so much

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视频概述

Tom职场27丨成功地产经纪人的日程表Tom职场27丨成功地产经纪人的日程表

听录译者

Muriel Www

翻译译者

Muriel Www

审核员

wusen

视频来源

https://www.youtube.com/watch?v=L7h3hJvF-wg

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