We’ve all been there, right?
In the grocery store.
“Oh, I’ll just buy this… meat.”
There it is, and all we have to do is… buy it.
We don’t have to think about what it took to make that chicken
in– in that nice packaging.
But the reality of the way that it came about–
it’s incredibly unsustainable.
And that’s one of the biggest problems
facing humanity right now.
But we figured out a way to solve it.
The whole idea is that, that chicken, in itself,
has an unlimited source of itself,
and there is a way where
you can take just a handful of cells
and keep growing them essentially infinitely.
For those very first cells, it was important to us how we got the cells,
not just that we got the cells.
We came up with the idea to use one feather…
from the single best chicken that we could find.
We picked out a really nice-looking chicken
that had really nice, clean white feathers,
a healthy comb and wattle.
Caleb happened to have the infrastructure to create a new chicken coop.
So we put our special little chicken in there.
My first reaction to this project was like,
“What are these people doing? That’s kind of weird.”
But in all honesty, people are gonna eat meat.
And one feather, from one of my chickens,
could be the catalyst that feeds the world.
The first thing we need to do is we need to identify a cell
that we are going to use as the basic starter material.
And then what we need to do is find a food for it to grow in.
So we have to identify the right set of nutrients
that will cause the cells to multiply,
but not just multiply, but do so quickly and into high densities.
Those nutrients are gonna be obtained from plants.
Animals in nature eat plants, right?
And, I don’t think that there’s another company
that has this extensive knowledge base and experience
with plants and their protein components
that will also be able to test this in actually growing cells.
It’s a perfect extension to apply
the data that we get from those discoveries
and using them in ways that we’ve never seen used before in the world.
One of the biggest points of comparison
between what we’re doing and the old way of doing things is food safety.
And when you make that comparison, the difference is staggering.
To eat real, actual meat,
without causing all this harm to the planet and to animals:
that’s what Clean Meat is.
The chicken was handed off to me, and, for this first prototype,
I said to myself,
“I’m gonna make the best chicken nuggets ever.”
It was an out-of-body experience to sit there and eat a chicken,
but have the chicken that you’re eating running around in front of you.
You don’t imagine doing something like that.
But then, you have this realization
that we’ve figured out how life really works,
and now, we don’t need to cause death in order to create food.
And we’re gonna have to do it,
if we want to continue living on this planet.