The Cola Wars have been raging for over a century now, turning soda into a multi billion
dollar a year industry.
但是谁是这个企业的功臣 他们是怎样达到这个成就 并且
But just who are the titans of this industry, how did they get to where they are, and which
of them reigns supreme?
We thought it would be fun to take a closer look at the two soft drink kings and see how
they stack up next to one another in this episode of the Infographics Show, Coke vs
Everyone and their mother knows about Coca-Cola because it’s literally everywhere.
Well, except for Cuba and North Korea.
但是其他的地方 它是很知名的饮料 有可乐味的糖果
But everywhere else, it’s a well known beverage, there is candy flavoured like it, there are
huge advertisements at the movies, and our favourite YouTubers gets sponsored to use
Hell, in the US it’s not considered Christmas time until the Coke commercial comes on TV.
That said, we’ve all experienced going to a restaurant and being asked, “We don’t
have Coke, is Pepsi ok?”
Most of the time, we say yes without even thinking about it.
But today we’re going to think about it: What actually is the difference?
Is Pepsi that much less popular?
Let’s take a closer look…
Coca-Cola was created in a drugstore in Columbus, Georgia in 1885.
Injured soldier John Pemberton invented Coca-Cola to help him get over his morphine addiction.
他通过制造了一种法国的古柯酒得到了它 这种酒成分包括葡萄酒 咖啡因和可卡因
He did this by creating a French Coca Wine, which was made from Wine, Caffeine, and Cocaine,
thus giving it its name.
这个想法是为了用某种东西振奋精神 麻痹疼痛 以代替吗啡
The idea was to lift his spirits and numb the pain with something other than morphine.
它也被用作治疗消化不良 神经障碍 头痛和阳痿
It was also sold as a treatment for indigestion, nerve disorders, headaches, and impotence.
在1886年 人们从产品中去除葡萄酒成分 生产了第一批可口可乐
Wine was removed from the product in 1886 to create the first true batch of Coca-Cola.
It should be noted that, yes, the product did contain cocaine well into the early 1900s,
until people started fearing that black men were using cocaine to rape white women.
You look into history folks.
Sadly, Pemberton’s attempts to kick his morphine addiction were fruitless, and although
he died an addict, he did leave behind a very tasty beverage.
百事也是因为医疗用途而被创造 但是几乎比可口可乐晚了十年 1893年
Pepsi was also created for medical purposes, but almost a full decade later in 1893 in
a small drug store in New Bern, North Carolina.
Pepsi was originally called “Brad’s Drink” for the first 5 years, after its creator,
American Pharmacist Caleb Bradham.
The name was changed to Pepsi in 1898 as a play on the ingredients used in the original
包括消化酶 胃蛋白酶 以及可乐果
recipe, the digestive enzyme pepsin and kola nuts.
The creator of Pepsi also made bold claims about the medicinal properties of his new
soft drink, insisting that it could aid digestion and boost energy.
一罐12盎司的可口可乐含39克的糖 几乎8茶匙的量 而百事
A 12 oz can of Coca-Cola contains 39g of sugar, which is almost 8 teaspoons, whereas Pepsi
contains 41g of sugar, closer to about 8.2 teaspoons.
Pepsi also uses sweeteners, making it the much sweeter beverage.
就咖啡因含量而言 一罐百事含有38毫克 而可口可乐只有34毫克
As far as caffeine goes, a can of Pepsi contains 38mg of it, whereas Coke has 34mg.
Annually, Coke sells 2.3 billion gallons of Coca-Cola Classic in the U.S. alone, which
也就是说 每天能卖出640万加仑 而百事销量只有可口可乐的一半左右
is about 6.4 million gallons every single day, while Pepsi sells just over half that
with 1.2 billion gallons of Pepsi Cola in the U.S, or about 3.4 million gallons a day.
就饮料配方及汽水销售量已经说的够多了 而作为公司 可口可乐和百事
But enough about drink recipes and cans of soda sold…how do Coke and Pepsi, as companies,
compare to one another.
每个公司都有市值 这是个基本的方法 以判断公司
Every company has a Market Cap, which is basically a fancy way of saying how much the company
到底值多少钱 可口可乐的市值数额巨大 为1800亿美元
is worth, and Coca-Cola’s Market cap is a whopping $180 billion.
百事的市值为1500亿美元 可能看起来两家并没多大差别 但是
Pepsi’s Market Cap is $150 billion, which may not seem like a big difference, but $30
billion is a lot of cheddar.
The annual revenues of each company tells a very different story, though.
2005年 可口可乐赚了437亿美元 而百事赚了631亿美元
In 2015, Coke brought in $43.7 billion in revenue, while Pepsi brought in $63.1 billion.
So how do these numbers add up?
Is it that more people buy Coke but Pepsi is more expensive?
我们不要忘了 可口可乐和百事不只卖汽水 他们是综合性
We mustn’t forget that Coca-Cola and Pepsi don’t just sell soda; they are huge umbrella
companies with quite a collection under their respective belts.
最近的一些数据表明 在软饮料市场 可口可乐所占份额达51% 而百事只占
According to recent data, Coca-Cola owns 51% of the soft drink market, whereas Pepsi only
owns 22% of it.
可口可乐表明自己拥有35个不同品牌 包括芬达 雪碧 动乐
Coke claims to own a total of 35 different brands, including Fanta, Sprite, Powerade,
Vitaminwater, and many others.
百事旗下拥有22个不同的品牌 包括7喜 佳得乐 激浪以及立体脆
Pepsi owns 22 different brands, including 7up, Gatorade, Mountain Dew, and Doritos.
They even have a deal with Starbucks.
到头来 可口可乐旗下共有3500种产品 而百事
At the end of the day, Coke has a total of 3,500 products under its belt, while Pepsi
has an estimated 1,200.
Some of you might be wondering…with all those companies and all that money, which
company employs more people?
可口可乐共计有130600名员工 而百事的员工数量庞大 共274000人
Coke employs a total of 130,600 people, and Pepsi employs a grand total of 274,000 people!
That’s more than double!
这也能说的通 因为百事产品种类更多 净收入更高
This makes sense because Pepsi has greater product variety and higher net revenue, which
means they can afford to hire more people.
So there we have it.
可口可乐和百事跟原来的创造初衷大不一样 但据我们推测 可口可乐
Coke and Pepsi are far more different than originally thought, but as we suspected, Coca-Cola
is a much more popular and successful brand.
然而 只有时间才能辨别 这两个公司巨头谁才会最终
Only time, however, will tell which of these two corporate giants will come out on top
in the end.
So, which do you think is the better soft drink company?
Let us know in the comments!
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