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可口可乐和百事可乐差别究竟在哪 – 译学馆
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可口可乐和百事可乐差别究竟在哪

Coke (Coca Cola) vs Pepsi - Soda Comparison

至今可乐战争已经持续了一个多世纪 把碳酸水变成了一个
The Cola Wars have been raging for over a century now, turning soda into a multi billion
每年百亿美元的企业
dollar a year industry.
但是谁是这个企业的功臣 他们是怎样达到这个成就 并且
But just who are the titans of this industry, how did they get to where they are, and which
他们中的哪一个起关键作用?
of them reigns supreme?
我们认为仔细研究这两种软饮料之王很有意思 并且在本视频中
We thought it would be fun to take a closer look at the two soft drink kings and see how
看看他们的数据是如何相互叠加的 可口可乐VS
they stack up next to one another in this episode of the Infographics Show, Coke vs
百事
Pepsi.
每个人和他们的妈妈都知道可口可乐 因为每个地方几乎都有它
Everyone and their mother knows about Coca-Cola because it’s literally everywhere.
好吧 除了古巴和朝鲜
Well, except for Cuba and North Korea.
但是其他的地方 它是很知名的饮料 有可乐味的糖果
But everywhere else, it’s a well known beverage, there is candy flavoured like it, there are
在电影里有很多它的广告 它还赞助了倍受人们喜爱的YouTubers使用
huge advertisements at the movies, and our favourite YouTubers gets sponsored to use
他们的产品
their products.
而且在美国直到可口可乐的商业宣传在电视上出现 人们才意识到是圣诞节快来了
Hell, in the US it’s not considered Christmas time until the Coke commercial comes on TV.
也就是说 我们经过一个餐馆时被问到“我们没有可口可乐
That said, we’ve all experienced going to a restaurant and being asked, “We don’t
百事可乐行么?”
have Coke, is Pepsi ok?”
大多数时候 我们不假思索地说好的
Most of the time, we say yes without even thinking about it.
但是今天我们考虑 这两者实际上的不同是什么?
But today we’re going to think about it: What actually is the difference?
是百事不像可口可乐那么受欢迎么?
Is Pepsi that much less popular?
让我们细探究竟
Let’s take a closer look…
1885年 可口可乐在哥伦布乔治亚州的一家药店被创造
Coca-Cola was created in a drugstore in Columbus, Georgia in 1885.
受伤的士兵约翰·彭伯顿发明了可口可乐 目的是帮助他克服吗啡成瘾
Injured soldier John Pemberton invented Coca-Cola to help him get over his morphine addiction.
他通过制造了一种法国的古柯酒得到了它 这种酒成分包括葡萄酒 咖啡因和可卡因
He did this by creating a French Coca Wine, which was made from Wine, Caffeine, and Cocaine,
可乐的名字因此而来
thus giving it its name.
这个想法是为了用某种东西振奋精神 麻痹疼痛 以代替吗啡
The idea was to lift his spirits and numb the pain with something other than morphine.
它也被用作治疗消化不良 神经障碍 头痛和阳痿
It was also sold as a treatment for indigestion, nerve disorders, headaches, and impotence.
在1886年 人们从产品中去除葡萄酒成分 生产了第一批可口可乐
Wine was removed from the product in 1886 to create the first true batch of Coca-Cola.
应该注意的是 到20世纪90年代初这个产品的确含有可卡因
It should be noted that, yes, the product did contain cocaine well into the early 1900s,
直到人们开始害怕黑人使用可卡因去强奸白人女性
until people started fearing that black men were using cocaine to rape white women.
你看看历史的人
You look into history folks.
伤心的是 彭伯顿尝试摆脱吗啡成瘾却失败了
Sadly, Pemberton’s attempts to kick his morphine addiction were fruitless, and although
虽然他最后死于毒瘾 但是他的确留下了一种非常美味的饮料
he died an addict, he did leave behind a very tasty beverage.
百事也是因为医疗用途而被创造 但是几乎比可口可乐晚了十年 1893年
Pepsi was also created for medical purposes, but almost a full decade later in 1893 in
在北卡罗来纳州新伯尔尼的一家小药店 百事问世
a small drug store in New Bern, North Carolina.
百事在刚问世的前5年被叫做“布拉德饮料” 以它的创造者
Pepsi was originally called “Brad’s Drink” for the first 5 years, after its creator,
美国的药剂师凯勒·布莱德汉姆而命名
American Pharmacist Caleb Bradham.
1898年才更名为百事 代表原配方中所用配料
The name was changed to Pepsi in 1898 as a play on the ingredients used in the original
包括消化酶 胃蛋白酶 以及可乐果
recipe, the digestive enzyme pepsin and kola nuts.
百事的发明者还大胆声称这种新型软饮料具有药用性能
The creator of Pepsi also made bold claims about the medicinal properties of his new
坚持这种饮料可以促进消化 激发能量
soft drink, insisting that it could aid digestion and boost energy.
一罐12盎司的可口可乐含39克的糖 几乎8茶匙的量 而百事
A 12 oz can of Coca-Cola contains 39g of sugar, which is almost 8 teaspoons, whereas Pepsi
含有41克的糖 将近8.2茶匙的量
contains 41g of sugar, closer to about 8.2 teaspoons.
百事还添加了甜味剂 使饮料变得更甜
Pepsi also uses sweeteners, making it the much sweeter beverage.
就咖啡因含量而言 一罐百事含有38毫克 而可口可乐只有34毫克
As far as caffeine goes, a can of Pepsi contains 38mg of it, whereas Coke has 34mg.
每年单在美国 可口可乐经典款销量能达到23亿加仑
Annually, Coke sells 2.3 billion gallons of Coca-Cola Classic in the U.S. alone, which
也就是说 每天能卖出640万加仑 而百事销量只有可口可乐的一半左右
is about 6.4 million gallons every single day, while Pepsi sells just over half that
在美国年销量为12亿加仑 即每天售出340万加仑
with 1.2 billion gallons of Pepsi Cola in the U.S, or about 3.4 million gallons a day.
就饮料配方及汽水销售量已经说的够多了 而作为公司 可口可乐和百事
But enough about drink recipes and cans of soda sold…how do Coke and Pepsi, as companies,
两者又是如何相较的呢
compare to one another.
每个公司都有市值 这是个基本的方法 以判断公司
Every company has a Market Cap, which is basically a fancy way of saying how much the company
到底值多少钱 可口可乐的市值数额巨大 为1800亿美元
is worth, and Coca-Cola’s Market cap is a whopping $180 billion.
百事的市值为1500亿美元 可能看起来两家并没多大差别 但是
Pepsi’s Market Cap is $150 billion, which may not seem like a big difference, but $30
300亿也是不小的数目
billion is a lot of cheddar.
尽管每家公司的年收入都诉说着不同的故事
The annual revenues of each company tells a very different story, though.
2005年 可口可乐赚了437亿美元 而百事赚了631亿美元
In 2015, Coke brought in $43.7 billion in revenue, while Pepsi brought in $63.1 billion.
所以这些数字是如何积少成多的
So how do these numbers add up?
莫非许多人买可口可乐而非百事 是因为百事更贵吗
Is it that more people buy Coke but Pepsi is more expensive?
事实并非如此
Not quite.
我们不要忘了 可口可乐和百事不只卖汽水 他们是综合性
We mustn’t forget that Coca-Cola and Pepsi don’t just sell soda; they are huge umbrella
公司巨头 旗下分公司还有许多产品
companies with quite a collection under their respective belts.
最近的一些数据表明 在软饮料市场 可口可乐所占份额达51% 而百事只占
According to recent data, Coca-Cola owns 51% of the soft drink market, whereas Pepsi only
22%
owns 22% of it.
可口可乐表明自己拥有35个不同品牌 包括芬达 雪碧 动乐
Coke claims to own a total of 35 different brands, including Fanta, Sprite, Powerade,
维他命水 等等
Vitaminwater, and many others.
百事旗下拥有22个不同的品牌 包括7喜 佳得乐 激浪以及立体脆
Pepsi owns 22 different brands, including 7up, Gatorade, Mountain Dew, and Doritos.
他们甚至和星巴克也有交易往来
They even have a deal with Starbucks.
到头来 可口可乐旗下共有3500种产品 而百事
At the end of the day, Coke has a total of 3,500 products under its belt, while Pepsi
据估计有1200种
has an estimated 1,200.
你可能会想 这么多公司这么多资金
Some of you might be wondering…with all those companies and all that money, which
哪家公司员工更多呢
company employs more people?
可口可乐共计有130600名员工 而百事的员工数量庞大 共274000人
Coke employs a total of 130,600 people, and Pepsi employs a grand total of 274,000 people!
数额翻了一倍多
That’s more than double!
这也能说的通 因为百事产品种类更多 净收入更高
This makes sense because Pepsi has greater product variety and higher net revenue, which
这就意味着他们能雇佣得起更多员工
means they can afford to hire more people.
好了 这样我们就明白了
So there we have it.
可口可乐和百事跟原来的创造初衷大不一样 但据我们推测 可口可乐
Coke and Pepsi are far more different than originally thought, but as we suspected, Coca-Cola
品牌更受欢迎 更为成功
is a much more popular and successful brand.
然而 只有时间才能辨别 这两个公司巨头谁才会最终
Only time, however, will tell which of these two corporate giants will come out on top
领先
in the end.
所以 你觉得哪家软饮料公司更好一些
So, which do you think is the better soft drink company?
请在评论中告诉我们
Let us know in the comments!
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感谢观看 我们下期再见
Thanks for watching and see you next time.

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视频概述

论可口可乐和百事的之别

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翻译译者

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视频来源

https://www.youtube.com/watch?v=cuYLm48NKIs

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