ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

戛纳:如何利用盛会促进当地经济 – 译学馆
未登陆,请登陆后再发表信息
最新评论 (0)
播放视频

戛纳:如何利用盛会促进当地经济

Cannes: How one city is capitalizing on big festivals | CNBC Reports

如果你想到戛纳 可能会想到迷人的海滩
If you think of Cannes, you probablythink of glamorous beaches,
豪华酒店和红毯
fancy hotels and red carpets.
这个城市举办了许多的明星活动
The city is home tostar-studded events including
包括戛纳电影节和戛纳国际创意节
the Cannes Film Festival andthe Cannes Lions Festival.
这些活动将戛纳
These events have put Cannes
推向了世界舞台 极大地推动了当地经济的发展
on the world stage and given a big boost to the local economy.
戛纳影节宫是这座城市经济的发动机
The Palais is the motor ofthe economy of the town.
今年我们举办了52场以上的商务活动
We have in the year morethan 52 business events.
电影节的活动举办地在戛纳影节宫
The Palais des Festivals,where the festivals take place,
据称这些活动带来了8.55亿欧元的经济效益
says its events bring in €855 million in economic impact –
相当于近10亿美元
that’s nearly one billion dollars.
同时它们也创造了近1.4万个就业岗位
And the events generatenearly 14,000 jobs, too.
在戛纳 像这样的葡萄酒商店密切关注
Local businesses in Cannes likethis wine shop keep close tabs
电影节的日程安排 以确保库存充足
on festival schedules tomake sure they’re stocked up.
毕竟 没有桃红葡萄酒的戛纳还算什么?
After all, what’s Cannes without rosé?
–这段时间有更多的桃红葡萄酒销售出去吗?–是的
Are there more rosé salesduring this time for you? Yeah,
尤其是大的规格 大的瓶子
and especially thebig formats, the big bottles.
1.5升的那种大酒瓶吗?
The magnum bottles?
是的 1.5升酒瓶 甚至更大
Yeah the magnums and even bigger.
香槟酒杯也很畅销
The jeroboams are a big seller as well.
那么就商业而言 大家都来参观是件好事吗?
So for business, it’s good tohave everyone come visit?
当有客人来到戛纳时 生意向来很好
Always good for business whenthere’s people visiting Cannes.
同时 这里的酒店很大一部分年收益来自活动
Meanwhile hotels here rely on events for a large share of their annual revenue.
所以你可以看到节日期间房间的价格是平时的三倍
So you can see the price of this room triples during festival season.
戛纳的经济效益和游客的花销
The economic benefits for Cannes, and costs for visitors,
远超过食宿费
go beyond food and lodging.
想要在这里吸引人气的公司
Companies that want to make an impression here
必须愿意付出代价
have to be willing to shell out.
一艘游艇在戛纳国际创意节期间
The cost to dock a yacht all week here
在这里停泊一周的费用约为3万美元
at Cannes Lions is around $ 30,000
这还不包括游艇本身的价格
and that doesn’t even includethe price of the yacht itself.
在戛纳高昂的花销招致了一些批评
Extravagant costs at festivals likeCannes have led to criticisms
这些活动是精英主义的 普通人难以接触
the events are elitistand out of touch.
作为回应 今年戛纳广告节与当地餐馆合作
This year Cannes Lions respondedby teaming up with local restaurants
为节日的观众提供更实惠的餐食
to offer festival-goersmore affordable meals.
这是我的父亲
This is my dad.
这里是披萨店Pizza Cresci
Here at Pizza Cresci,
老板Ludovic Cresci说 他在节日期间的营业额翻了一番
owner Ludovic Cresci says he doubles turnover during festival weeks
并且他仍然坚持保持低价
and he still insists onkeeping prices low.
我们总是希望每个人都有同样的感受
We always want thateverybody feels the same.
不管你是无名小卒还是大明星
Whether you’re somebody really anonymous or a big star,
都是同样的待遇
you’re treated the same way.
所以每个人都享受在这里的时光
So everybody enjoys it.
你喜欢每个人都被欢迎的这个理念吗?
You like the idea thateveryone’s welcome?
当然
Exactly.
–你认为价格反映了这一点吗?–是的
And do the prices reflectthat do you think? Yes,
我的意思是我们有非常基础的价格
I mean we have very basic prices.
这就是我爸爸开始的想法
That’s the main idea ofthe concept my dad started.
当时的想法是做一道菜
The idea was having a dish that would not cost more
不会比一张电影票的价钱贵
than a ticket to go to the movies.
夜幕时分
At the end of the day,
像Pizza Cresci 这样挤满了客人的餐厅
packed pavements at restaurants like Pizza Cresci show Cannes
展示了戛纳可以成为
could be a model
那些致力于在大型行业活动中成名的其他地区的典范
for other places looking to make a name on big industry events.
嘿 大家好 这里是伊丽莎白 非常感谢您的收看
Hey everyone, Elizabeth.Thanks so much for watching.
想知道更多关于戛纳广告节的信息吗?
Wnat to know more about Cannes Lions?
请在这里查看我们的《CNBC Explains》
Check out our CNBC Explains over here.
有什么想法可以在评论区告诉我们 记得点订阅哦
Let us know what you think in the comments section and be sure to subscribe.
拜拜
See you later!

发表评论

译制信息
视频概述

美国全国广播公司财经频道记者伊丽莎白带领大家了解,戛纳盛会如何促进当地经济

听录译者

收集自网络

翻译译者

弥彰

审核员

审核员XY

视频来源

https://www.youtube.com/watch?v=Geabrx2modg

相关推荐