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我们能否相信媒体?(鲍德里亚)|8-bit哲学第二季 – 译学馆
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我们能否相信媒体?(鲍德里亚)|8-bit哲学第二季

Can We Trust the Media? (Baudrillard) - 8-Bit Philosophy

鉴于最近发生的新闻播音员记错信息的事件
In light of recent events concerning newscasters being lost in the fog of… memory.
我们可以问个相关的问题:新闻媒体可靠吗?
It may be pertinent to ask: can we trust the news media?
对于自称“后现代牧师”的让·鲍德里亚而言
For proclaimed “priest of postmodernism,” Jean Baudrillard,
不是缺乏信息渠道导致新闻变得没有意义
it isn’t lack of access to information that renders the news meaningless,
而是图像泛滥让它变得不可信
it’s the proliferation of images that makes it so untrustworthy.
这取决于你获取消息的来源
Depending on where you get your news,
你会发现气候变化的“证据”是神秘或严肃的问题
you’ll see “evidence” that climate change is a myth or a serious problem.
充分的调查证明保罗·麦卡特尼去世了
Enough searching reveals that Paul McCartney is really dead,
斯坦利·库布里克伪造月球登陆
Stanley Kubrick faked the moon landing,
9-11有美国人做内线
and 9-11 was an inside job.
如果你仔细观察便能发现
If you look hard enough you can find the
任何事件的逆反面 阴暗面及对立面
contrapositive, underside, or opposite of any event.
多重解释不能让世界变得更容易接近
These multiple interpretations don’t make the world more accessible.
挖掘信息 探索事件
The explosion of information, of events,
也几乎不能了解到真正的世界
makes the ability to understand the world nearly impossible.
镜头让一切影像变得可疑
The camera lens makes every image suspect.
战争进入剧院 疾病进入影视 饥饿也出现在杂志封面
War is reduced to theatre, disease into telethon, hunger into magazine covers.
连最残暴的事件也令人怀疑
It makes the most atrocious events questionable.
为了达到政治目的或推出产品
Every image is possibly staged, recreated, simulated
一切影像都会上演 重复或模仿
for a political end or to push a product.
许多新闻频道为赢得收视率 关注度和喜爱而竞争
There are hundreds of news channels all competing for viewers, followers, and hashtaggers.
媒体和广告用相同的波长来运作
Media and advertising operate on the same wavelength.
因此现实与市场营销
And as a result, the line between reality, marketing,
以及新闻之间的界限几乎不能辨别
and news is nearly impossible to discern.
媒体和广告商竞相让观众们待在沙发上不离开
Media outlets and advertisers compete to keep people glued to their couches,
让他们受到屏幕内容的煽动
perpetually titillated by the explosion of content on the screen.
这是在售卖一种生活方式
It’s the selling of a lifestyle,
一个获得真相的保证
a promise of access to the truth,
正如某些创造意义的东西
as something to produce meaning.
这就是为什么记者会出现在犯罪现场
It’s why reporters appear at the scene of crimes,
身处战时的军队里
embed themselves with military units during war
站在飓风侵袭的海岸——
and stand on the banks of oceans during hurricanes—
这些灾难场景都是待消费的图像
the signs of disasters are images to be consumed.
我们的生活也许会无聊且失去意义
While our lives may be utterly boring and meaningless,
但夜间新闻报道说
the nightly news reports that
事实上有趣的事情正在某些地方发生
there are in fact places where things take place.
它向公众保证有意义的事情一定会发生
It sells the promise that meaningful things do happen.
他们报道真实事件
They broadcast stories of actual events,
远远不是为了让观众们了解世界
but far from giving viewers access to the world,
媒体只是制造事件的副本
The media creates a copy of an event.
他们不创造真实事件
They create non-events.
现实的影印副本更容易被
Xerox copies of reality that are easily ingested by a society
习惯广告 建议和假消息的社会接受
that has been trained to accept advertising, suggestion, and disinformation.
鲍德里亚说我们在假消息的竞争中串通一气
For Baudrillard, we’re complicit in this disinformation campaign.
人们乐意选择虚假消息
People willingly choose deception.
观众们想要受到戏弄 欺骗 扰乱来逃避现实世界
The masses want to be tricked, fooled, and distracted from the reality of their livees.
简单来说:我们喜欢现实的复制品
Simply put: we prefer the copy of reality.
社交媒体时代 我们不再是被动的观众
In the world of social media, we are no longer passive spectators.
我们互动 创造 口述新闻
We interact, create, and dictate news.
我们曾经都是观众 编辑 记者和订户
We are the screen, the editor, reporter, and subscriber all at once.
亲爱的观众 如果西尔维斯特·史泰龙
So dearest viewer, if Sylvester Stallone is
以洛奇·巴尔博亚的身份出现在拳击名人堂
in the Boxing hall of fame as Rocky Balboa,
如果人们仍相信真摔跤这个谎言
and if people still believe the lie that wrestling is real,
那么我们怎么知道保罗·麦卡特尼还活着呢?
how are we ever supposed to find out if Paul McCartney is alive?
向亲爱的观众们问好 再次感谢观看8-bit哲学
Greetings, beloved viewer. And thanks again for watching 8-Bit Philosophy.
喜欢本节目 就请支持我们的赞助商
If you like the show, the best way to show us some love is to support the sponsors
没有他们就没有我们
who keep us from going completely broke
本周的8-bit仍然由Audible赞助
This week, 8-Bit is sponsored again by Audible
关注Audible 你就能获得一本免费有声书
who is going to give you a free audio book for being a fan of the show
没错 重点是:免费
Yes, that’s right: Free.
免费的好处不是伟大的哲学家才会懂
Now you don’t need to be a great philosopher to comprehend the virtue of free things.
所以来Audible.com/8bit
So go to Audible.com/8bit
领取属于你的东西吧
and claim what is rightfully yours.
如果你喜欢本集视频
If you enjoyed this episode on the media,
Gillian Flynn的Gone Girl也不会让你失望
you might also enjoy Gone Girl by Gillian Flynn.
一本令人难以置信的恐怖小说
On top of being an incredible thriller,
Flynn的书常歪曲事实 或以媒体的形态
Flynn’s book also offers some really interesting insights
来给读者提供一些有趣的见解
on the way media shapes and often perverts truth.
如果配偶互相伤害的故事与你无关 就不必担心
If stories about spouses wanting to hurt each other just isn’t your thing, worry not.
Audible还有其他180,000个话题供你选择
Audible also has over 180,000 other titles to choose from.
正如苏格拉底所说 “别傻了” 支持我们的赞助
As Socrates once said, “Don’t be a dick.” Support our sponsor.
对了 如果你喜欢本集视频
Oh, and if you liked this episode,
一定要看忍者神龟节目 关于“上帝是否有用”
be sure and check out our Ninja Turtles episode: “Is God Useful?”
亲爱的观众们 再次感谢
Again, thank you, beloved viewer.

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视频概述

图像泛滥让媒体不可信,但也有人借假新闻来逃避现实。

听录译者

收集自网络

翻译译者

半碗凉茶

审核员

YX

视频来源

https://www.youtube.com/watch?v=5RwhEHzuulA

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