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如何分析大数据并作出决策? – 译学馆
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如何分析大数据并作出决策?

Big Data, Strategic Decisions: Analysis to Action

公司正被数据淹没
Companies are being overwhelmed by data.
突然间 公司拥有了各种关于其客户
Suddenly they have all sorts ofinformation about their customers,
和雇员在金融市场上的信息
their employees, about financial markets.
那么 你会怎么处理呢?
But what are you going to do with that?
你会如何处理这些数据
How do you harvest that data
并且使之为你们公司所用
and put it to work for your company
以便做出更好的决策?
so that you make better decisions?
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许多主管知道自己拥有这些数据
There are a lot of executives out there who know they have this data.
他们有一些分析能力 但并不善长数据分析
They have some analytical ability,but they’re not experts on it.
因此 我们想帮助他们了解
And we want to help them think about
数据分析处理的流程 步骤和工具
the processes, the procedures and tools out there.
我要如何获得准确的信息
How do I get the right information
然后将它投入使用 使之有价值
and put it to use in a way that it’s going to be valuable,
可实施
it’s going to be actionable,
从而帮助公司更好的运营?
it’s going to make the company work better?
我想进一步了解大数据
– I wanted to learn more about big data,
如何利用大数据做出决策
how to make decisions with help of big data.
这个项目为你提供了
– This program provides you
深入见解 在于如何利用大数据
with deep insights on how you can use big data
制定核心商业策略
at the heart of your business strategies
从而在各方面作出更优良的管理决策
to make better management decisions on many fronts.
主管的作用变得尤为重要
– The role of the executivehas never been more important.
当我们扩充公司队伍
As we fill up the ranks of firms
及工程师队伍 新入职同事十分善于
and engineering staffs with people who are really amazing
编程和做出预测
at writing great computer code and making predictions
利用数据时
at using the data,
一个强有力的领导就变得非常重要
it becomes ever more important to have powerful leaders in the room.
他会问 我们目前的预测准确吗?
Who can ask, are we really even trying to predict the right thing?
我们追求的是真的标准吗?
Are we going after the right metric?
-参与大数据
-The ideal participant for Big Data,
战略决策行动分析的理想人选是公司高管
Strategic Decisions Analysis to Action,is a senior manager.
他们想知道我是如何与我的
They want to know how do I interface with
数据专家和市场分析师交流的?
my data scientists, my market analysts?
我是如何运用数据以及如何
How do I take the data and how
更好的运营我的公司的?
do I make my company run better?
我们并不需要操心细节
>> As opposed to be beingdown in the details,
我们有一支优秀的团队在做这些事
we have an amazing team that does that.
而作为一个主管 我真的想了解
But as a leader I really wanted to understand
数据如何帮助我做出决策
how can that aid with my decision making.
如果主管们能将他们已有的技能
> > If those executives can complement those skills
同大数据知识结合
they already have with knowledge of
来帮助公司运营
what big data can do for that business,
这有望让他们的
that’s an opportunity for those people to take
事业更进一步
their careers and their businesses to the next level.
在这一周里 你将参与团队合作
Throughout the week you will spend time working on a team
尝试运用真实数据去解决一个实际问题
to try to solve an actual problem using real data.
真实数据挑战 是非常紧张的
>> The real data challenge is, it’s very intense.
人们会有各种反应
There is a lot of interaction.
有些嘉宾很有意思
>> We had very interesting guest speakers.
那些真正将大数据技术运用到他们公司的人
> > People who actually employ this big data techniques in their companies.
是如何逐渐提升
>> How they evolved with time.
如何利用大数据优化产品
How they used the big data to improve their product offering.
这就是创新之处 也是特色所在
>> This is where innovation happens,and that is special here.
而这也是你所感受到的
And that’s something you feel.
一个真正有经验的管理者
> > It’s really the seasoned manager
能平衡自动化和算法
who can provide balance to the automation and the algorithms.
同时能纵观全局
And also can see the big picture in terms of
例如 公司的目标
what’s the purpose of this company?
公司的方向
Where are we going?
公司的主张
What do we stand for?
公司的价值所在
What are our values?
数据起决定作用
> > Data is ruling so
所以 我们必须理解数据的含义
we really need to understand what that means and
数据的模样 以及我们如何潜在地影响公司
what that looks like and how we can potentially impact our businesses.
我认为这个项目
> > I think this program will give
会给我带来极大的优势
me a competitive advantage in the way I can
因此 我能与人们谈论他们对大数据的困惑
approach people aboutbig data problems now.
我更加自信了
I have more confidence.
优化运营的正确知识
>> The right knowledge tomake some business better is
一直是一个竞争优势
always a competitive advantage.
这个机会可以回到过去 带来改变
> > The opportunity to go back and effect change
在我们团队 作为思想领导
in my organization and being among thought leaders
是思想领域的专家 专业领域的领导
who are experts in their field, strong leaders in their field.
去聆听发生在他们世界和事业里的事
To hear what’s happening in their worlds, in their businesses
我该如何改变我的世界和事业?
and how can I maybe leverage some of that?
这是只此一遭的经历
– This is something that’sa once in a lifetime experience.
你走进校园里
You get to be on campus,
与那些令你印象深刻 学识渊博人相遇
meet with people who are incredibly impressive and incredibly knowledgeable.
参加吧(笑)参加吧 你无法抗拒
– Do it [LAUGH] do it,you really can’t afford not to.
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视频概述

斯坦福商学院大数据决策分析项目的招生简介

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视频来源

https://www.youtube.com/watch?v=pPuv8TyVmIg

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