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开始平面设计:排版与构图 – 译学馆
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开始平面设计:排版与构图

Beginning Graphic Design: Layout & Composition

排版和构图
Layout and composition.
在某种程度上来说 它们是设计的基础
In a way, they’re the foundation of design.
它们给予你作品以框架并使其更易读
They give your work structure and make it easier to navigate,
从页面的边缘
from the margins on the sides…
到中间的内容
to the content in between.
当然 这并不只关系到怎么设计文本
Of course, it’s not just about working withtext.
构图对于其他环节也同样重要
Composition matters in other mediums too,
像图表设计 网页设计等
like graphic design,web design, and much more
不恰当的排版会让你的作品 分崩离析
Without a well-composed layout, your workwould basically… fall apart.
像设计师一样思考是掌握好排版和构图的关键
The key to mastering layout and composition is to think like a designer. Luckily,
幸运的是 做起来比听起来更容易
it’s easier than it sounds.
有五个基本原则
There are five basic principles that can help
能帮你改造你的作品
you transform your work and sharpen your eye
并擦亮你设计的双眼
for design.
让我们从上到下开始讨论
Let’s start at the top and work our way down.
它用空间关系来展现文本内容之间的关系
Proximity is all about using visual space to show relationships in your content.
这做起来很容易
In practice, it’s pretty simple—all you
你只需要确保有关成分
have to do is make sure related items are
放在一起 好比文字块或图形群
grouped together; for example, blocks of text or elements in a graphic.
相互之间没有关系的成分应该分开
Groups that are not related to each other should be separated,
从而在视觉上
to visually emphasize
强调二者无关
their lack of a relationship.
总之 这会使得你的作品浅显易懂
All in all, this makes your work easier to understand
无论是纯文本
at a glance—whether it’s purely
还是多图作品
text or something more visual.
空白部分是构图的重要部分
White space is an important part of everycomposition. Now,
这不意味着文字上的“空格” 它只是意味着负空间
this doesn’t mean literal”white space”—itjust means negative space, like the spaces
就像目录 横线甚至是外边界之间的空间
between your content, between lines, and eventhe outer margins.
没有“一种方式”正确地使用白色空间 但是理解它的目的是很好
There’s no”one way” to use white space correctly,but it’s good to understand its purpose.
空格可以帮助你定义和分开不同的节段
White space helps you define and separate different sections;
它给你的内容
it gives your content
得到缓冲的地方
room to breath.
假设你的作品是从
If your work ever starts to
杂乱 让人不舒服开始的 一点的空白可能
feel cluttered or uncomfortable… a little white space might
就像医生命令一般合理
be just what the doctor ordered.
成直线是你始终要处理的事情
Alignment is something you deal with all the time,
即使你没有意识到这个问题
even if you don’t realize it.
无论是打一份邮件还是创作一份公文
Whenever you type an email or create a document,
文本都会自动对齐
the text is aligned automatically.
放你自己对齐目标的时候(例如
When aligning objects by yourself ( for instance,
图像或者分开的文本框) 让它
images or separate text boxes ), getting it
可以正确的放好
right can be tricky.
最重要的是要保持一致
The most important thing is to be consistent.
来看看这是什么意思
Let’s take a look at what that means.
它可能有助于想象你的内容被安排在一个网格内
It might help to imagine your content arranged inside of a grid.
注意到有一条看不见的线把每个图像都集中在文本上吗?
Notice how there’s an invisible line centering each image to the text?
每个分组也都是均匀间隔和对齐 有大小相同的边缘
Each grouping is also evenly spaced and aligned,with equal-sized margins.
正是这种对细节的关注使得构图更容易应对
It’s that attention to detail that makes the composition easier to navigate.
没有对齐一致 作品就会始觉得混乱
Without consistent alignment, your work couldstart to feel disorganized.
对比仅仅意味着一项与另一项不同
Contrast simply means that one item is differentfrom another.
在排版和构图上 对比可以帮助你做很多事情
In layout and composition, contrast can help you do many things;
例如 了解
for example, catch the
读者的观点 创造重点 或引起注意 一些重要的事情
reader’s eye, create emphasis, or call attentionto something important.
有很多的策略或形成对比
There are lots of strategies or creating contrast.
你可以使用颜色 调整尺寸 形状
You can use color… adjust the size, shape,
或者物体的视觉重量…或者使用对比
or visual weight of an object… or use contrasting
文本的风格
styles of text.
对比也与等级制度紧密相连
Contrast is also closely tied to hierarchy,
一种可视的技术 可以帮助查看者
a visual technique that can help the viewer
指导你工作
navigate you work.
总而言之 它告诉他们从哪里开始 到哪里去
In other words, it shows them where to begin and where to go next,
运用不同的标准 的重点
using different levels of emphasis.
建立层次结构很简单
Establishing hierarchy is simple:
只要决定你想让读者首先注意到哪些元素
just decide which elements you want the reader to notice first,
然后让它们重点突出
then make them stand out.
高水平或重要的项目通常更大 更大胆
High-level or important items are usually larger, bolder,
或者在某些方面更加吸睛
or more eye-catching in some way.
重复是一个提醒 每个项目都应该有一个一致的外观和感觉
Repetition is a reminder that every project should have a consistent look and feel.
这意味着通过重复或重复某些元素来寻找加强设计的方法
That means finding ways to reinforce your design by repeating or echoing certain elements.
例如 如果你有特定的调色板
For instance, if you have a specific color palette,
寻找方法以便继续下去
look for ways to carry it through.
如果您选择了一个特殊的标题样式 每一个标题都使用它
If you’ve chosen a special header style, useit every time.
这不仅仅为了
It’s not just
美学原理 保持一致也可以让你的作品更容易
for aesthetic reasons—being consistent can also make your work easier
去阅读
to read.
当看的人期望找些什么
When the viewer knows what to expect,
他们可以很轻松地看到重点
they can relax and focus on the content.
在许多方面 排版和构图是设计的无名英雄
In many ways, layout and composition are the unsung heroes of design.
我们很容易忽视它们的角色
It’s easy to overlook their role,
但它们是你要做的事情的一部分
but they’re part of everything you do.
一个拖动……一些额外的空白……瞧!
A nudge here… some extra white space there…and voila!
注意细节 你可以制作漂亮 专业的排版
With a little attention to detail, you can create beautiful, professional-looking compositions.
非常感谢大家和我们一起学习排版与构图的基础课程
Thanks for joining us for the basics of layoutand composition.
点击观看其他的设计话题
Check out the rest of our design topics,
包括印刷 颜色和图像
including typography, color, and images.

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视频概述

介绍平面设计中排版与构图的好处以及方法

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杜小雅

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视频来源

https://www.youtube.com/watch?v=a5KYlHNKQB8

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