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开始平面设计:色彩的原理

Beginning Graphic Design: Color

Color.
颜色
It plays a vital role in design and everyday life.
在设计和日常生活中有着十分重要的作用
It can draw your eye to an image…
一幅图像的颜色会吸引你的注意力……
evoke a certain mood or emotion… even communicate
唤起某种情绪或感情……甚至可以
something important without using words at all.
不通过任何文字交流重要信息
So how do we know which colors look good together,
那我们怎么知道哪些颜色组合会好看
and which ones don’t?
哪些又不是呢?
The answer is simple: Color theory.
答案很简单 那就是色原说
Artists and designers have followed color theory
好几个世纪来 艺术家和设计者都在采用色原说
for centuries, but anyone can learn more about it.
但这并不是谁都能深入学习的
It can help you feel confident in many different situations,
在不同情况下它能让你感觉良好 比如
whether it’s choosing colors for
是否选这些颜色去做一个设计
a design, or putting together the perfect outfit.
或者把衣服完美地组合
All it takes is a little insight,
这些都需要一点洞察力
and you’ll be looking at color in a whole new way.
然后你会以全新的视角来看颜色
Let’s start at the beginning—the very beginning—with a refresher on the basics.
我们从头开始来讲 首先 进行一次基础知识的复习
Remember learning about primary and secondary colors in school?
还记得在学校里学过的基色和合成色吗?
Then you already have some knowledge of color theory.
你早就学过一些色原说的知识了
Red and yellow make orange; yellow and blue make green;
红色和黄色可以混合成橙色 黄色和蓝色可以混合成绿色
and blue and red make purple.
还有蓝色和红色可以混合成紫色
If we mix these colors together,
如果我们将这些颜色混合起来
we get even more in-between shades, like red-orange and
我们能得到更多中间色调 就像橘红色
yellow-green.
黄绿色
All together, they form what’s called a color wheel.
所有颜色能形成一个色环
(You can probably see where it gets its name.) Now,
(你大概知道它名字的由来了)
let’s take it one step further with hue, saturation,
现在我们来更深一层的学习色相 饱和度
and value.
和明度
These are terms you might not encounter in daily life,
在日常生活中你可能接触不到这些术语
but they’re the key to understanding
但它们正是辨别更多颜色细微差别的关键
more nuanced colors—like all those little paint chips at the home improvement store.
就像家居装饰店的那些小漆片一样
Hue is the easiest one; it’s basically just another word for”color.”
色相是最易懂的一个 基本上就是“颜色”这个词的意思
Saturation refers to intensity—in other words,
饱和度指的是强度 换句话说
whether the color appears more subtle
就是颜色看上去是否更微妙
or more vibrant.
还是更显突兀
Value has to do with how dark or light the color is,
明度与这个颜色明暗程度有关
ranging from black to white.
从黑到白
As you can see, this gives us many different shades,
正如你所看到的 它呈现许多渐变
from a deep reddish brown… to light
从深红棕色渐变到……
pastel pink.
淡粉色
So how do we put this all together to create professional-looking color schemes?
我们要如何将它们结合起来
There are actually tried-and-true formulas based
我们有基于色彩和谐的
on something called color harmony that can help.
可靠准则
All you need is the color wheel.
你需要一个色环
The easiest formula for harmony is monochromatic
最简单的色彩和谐准则是单色准则
because it only uses one color or hue.
因为它只运用到一个颜色或色相
Just pick a spot on the color wheel,
只需在色环上选取一个颜色
and use your knowledge of saturation and value to
并运用你饱和度和明度方面的知识
create variations.
就能略有变化
The best thing about monochromatic color schemes is that they’re guaranteed to match.
单色配色方案最佳之处在于能保证它们可以匹配
An analogous color scheme uses colors that are
类似色系方案采用的颜色是
next to each other on the wheel, like
在色环上挨着的
reds and oranges… or cooler colors, like blues and greens.
就像红色和橙色 或者冷色系 比如蓝色和绿色
Don’t be afraid to play
别害怕去尝试
with the palette and create your own unique interpretation.
在调色板上调出自己独一无二的颜色
That’s what these formulas really are:
这样才是这些准则的真谛
starting points to help guide and inspire you.
这些起点能引导和激发你
Complementary colors are opposite each other on the wheel;
互补颜色在色环上是相互对立的
for instance, blue and orange…
比如说 蓝色和橘色
or the classic red and green.
或者典型的红色和绿色
To avoid complementary color schemes that are too simplistic,
为了避免互补颜色准则太简单化
add some variety by introducing lighter,
会加入一些不同的更亮
darker, or desaturated tones.
或更暗或不饱和的色调
A split-complementary color scheme uses the colors on either side of the complement.
一种分裂互补的配色方案是在补体的两边使用颜色
This gives you the same level of contrast,
这会得到一样的对比度
but more colors to work with ( and potentially
而不是运用更多的颜色
more interesting results).
(隐性更好的配色结果)
A triadic color scheme uses three colors that are evenly spaced,
三元颜色方案使用三种颜色 它们是均匀间隔的
forming a perfect triangle on the wheel.
在色环上组成的是一个正三角形
These combinations tend to be pretty striking—especially
这些组合往往是非常特别的
with primary or secondary colors—so be mindful
通常会包含基色或合成色——所以
when using them in your work.
当你用它们的时候要十分注意
Tetradic color schemes form a rectangle on the wheel,
四色方案在色轮上呈一个矩形
using not one but two complementary
其使用一组互补色对
color pairs.
而不使用两组
This formula works best if you let one color dominate
当你让一种颜色占主导时这个方案效果最好
while the others serve as an accent.
而另一个颜色则做衬托
There are a few classic do’s and don’ts when it comes to color.
当说到颜色的时候就会有一些注意事项
For instance, have you ever seen colors
例如 你有没有见过
that seem to vibrate when they’re placed next to each other?
一些颜色和另一些颜色放一块的时候会显得很突兀
The solution is to tone it down—literally—and there’s a simple way do it.
解决的办法就是低调化处理 而且这种方法很简单
Start with one color, and try adjusting its lightness, darkness,
先选一个颜色 然后尝试着调整它的亮度和暗度
or saturation.
或者是它的饱和度
Sometimes, a little contrast is all your color palette needs.
有时 你的调色板需要一些对比度
Readability is an important factor in any design.
可读性在任何设计中都是一个重要的因素
Your colors should be legible and easy on the eyes.
你的配色应该通过眼睛很容易辨认
Sometimes that means not using color—at least not in every little detail.
有时这意味着不使用颜色——至少不是每一个细节都使用
Neutral colors like black, white,
像黑色 白色 灰色这样的中性颜色
and gray can help you balance your design, so when
会帮助协调设计产品的调色
you do use color, it really stands out.
你选用颜色 这些很重要
Every color sends a message.
每种颜色都会传达一种信息
It’s important to consider the tone of your project,
考虑你项目的颜色基调是很重要的
and choose a color palette that fits.
然后选择一个合适的颜色
For example, bright colors tend to have a fun or modern vibe.
比如说 亮色可能会营造愉快或潮流的感觉
Desaturated colors often appear more business-like.
不饱和颜色经常用在商务场合
Sometimes it just depends on the context—you’d be surprised how flexible color can be.
有时它只是取色于环境 但你会惊讶于颜色的灵活度
You can find ideas for color schemes in all kinds
你可以在许多有意思的场合找到各种颜色方案的想法
of interesting places, from advertising
比如说广告
and branding to famous works of art.
还有艺术品的商标品牌
You can even use a web resource to
你甚至可以通过网上资源
browse color palettes or generate your own.
去浏览调色板或生成自己的调色板
Even experienced designers take inspiration from the world around them.
甚至有经验的设计师也会从他们周围的世界中汲取灵感
There’s nothing wrong with finding something you like, and making it your own.
找到你喜欢的东西并为己所用没有问题
Everywhere you look, there’s color, color, and more color.
无论你看哪里 都有颜色 还有许许多多的颜色
It can be intimidating to use it in your work,
在你的工作中用到它会让你大吃一惊
but it doesn’t have to be.
但它又不一定会如此
Just keep experimenting and remember what you’ve learned about color theory.
只需继续尝试并记住你已经学会的颜色理论
Soon, choosing great-looking colors will feel like second nature.
不久 迅速选择好看的颜色就会像你的第二天性一样
We hope you enjoyed learning the basics of color.
我们希望你对颜色的基础知识学习感兴趣
Check out the rest of our design topics,
请订阅我们剩下的设计话题
including typography, images, composition.
我们将会推送排版 图片 组合相关视频

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视频概述

本节视频简单的介绍色彩方面的知识

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翻译译者

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视频来源

https://www.youtube.com/watch?v=_2LLXnUdUIc

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