Do something you’re very passionate about.
And, don’t try to chase
what is kind of be hot passion of the day.
People say you have that a lot of passion for what you are doing,
and it is totally true, and the reason is
Uh, is……because it’s so hard
but if you don’t, any rational person would give up.
真的太难了 而且你得长期去做 所以要是你不爱你所做之事
It’s really hard, and you have to do it over a sustain period of time, so if you don’t love it,
认为它没有乐趣 你不是真爱它的话 你会放弃的
you don’t have any fun do it, you don’t really love it, uh, you are gonna give up.
So just go and do it, try and learn from it,
you know…… you’ll fail at some things that’s a learning experience that you need
so that you can take on to the next experience.
Uh, and don’t let people who you may respect
信任或者认识的什么人说的 — 不要听他们说这不可能
and who you believe or know what they’re talking about-Don’t let them tell you it can’t be done
because, often they will tell you you can’t be done.
And, it’s just becaue they don’t have the courage to try.
I think people that look for great ideas to make money
you know…are nearly as successful as those who say
我热爱什么 了解什么 什么使我兴奋
ok, what I really love to do, what I am excited about, what I know something about
you know, what’s kind of interesting and compel it.
It’s very rewarding when you work on something you think it can make a big difference.
And uh, yeah it’s a little bit harder.
But I think I think the passion that one might bring with it
brings so much more energy to that you’re more likely to succeed
You have to have the emotion and investment in what you are doing,
if you don’t love what you are doing, un,
failure is pretty much guaranteed, success is not guaranteed by any means.
But failure is much more likely if you don’t love to do it.
If you know exectly what you wanna be,
you need to spend as much time with people that are actually that already.
You know one of things that I do is I question a lot of things.
And you can do that in a good way and a bad way but
hopefully if you try to get people to motivate why they are doing something
and the way of thinking you know the worst thing you can end up with it’s a situtation where
you get told well this is the way always been.
That’s the worst ever that’s none answer
instead ask youself you know
given everything you have today, is there a way we can make this better?
And so when we’re coming up the ideas,
you know we always ask ourselves ur…
what kind of new market is creating
and also what what part of my day and in what problem was solving?
So I have gone as far as taking an entire catalogue of my day for the moment.
I like open my eyes and writting down every single thing I do
and then asking myself like ‘is there something here?’
If you are not coming up with ten ideas a day
that’s why I have this thing I’m not coming up when I’m filling up this page every single day,
then my idea muscle will atrophy.
And I started this in 2001 and I still do it every single day.
You have to come up with idea every single day or the idea muscle atrophies.
可喜的是 坚持6个月后 你就像一台机器
The good news is after about 6 months of doing this，you’re like a machine.
You would get surprise at how many ideas you could just have anywhere.
But understand that naturally nobody is interested in your idea.
世界很冷漠 所以你得去说服他们 让他们知道
The world is careless you have to persuade them and you have to show
you’re the one person out there that can do it.
When it comes to changing the world what I have learned from steve jobs is
如果你相信苹果电脑 如果你相信iPhone iPod iPad
you should believe in a Macintosh if you believe in iPhone, iPod, iPad.
如果你足够相信 那你就能使之变成现实 因为其他人会视其为一种信仰
If you believe enough then you will see it because other people will believe in it.
Other people create software, other people create products.
So you need to foster the belief in what you’re dreaming.
So that it becomes a reality
which is very different than saying I don’t expect anybody to believe it untill I see it.
you need people to believe it before they can see it.
Don’t necessarily think you have the you have the homerun in the huge apple computer on you first start.
I spent a long time in my life with skills just building a little devices for fun.
For fun is one of the key things cause it drives you think and think and think
然后不断完善 而如果你是替别人的公司工作 你可能就不会这么努力改进
make it better and better and better than you ever would if you are doing it for a company.
Build things at first for youself that you would want.
For somebody aspiring to
you know take things to the next level or to even surpass the wildest dreams.
There’s always going to have to be an element of luck but I think more important is
putting youself in a business that
can be ubiquitous that that can there really doesn’t have limits
because otherwise there is always be a grind to it
but if the business if it can’t be something you can visualize every business using
or every consumer using,
it’s gonna be a tough to scale to be big enough or to have the perceived value
you want an idea about what you can say I know it sounds like a bad idea
but here’s specifically why it’s actually a great one
you want to sound crazy but you want to actually be right because
cause when you were trying to differentiate, when you were trying to do something different
there’s going to be that gut moment that gut sence is this right? is this not right
if you’re not if you’re not having doubt
you’re not pushing the boundaries far enough
don’t think about how do I get really… how do I get big fast
that will happen if you actually build something super meaningful and super important
so don’t think about you know
what is the quickest way to success. Think about what is the best way to building something important that the world really needs
This little idea explains why some organizations and some leaders are able to inspire
where others are. Let me define the terms really quickly
every single person every single organization on the planet knows what they do 100%
some know how they do it will you call it your differentiating value proposition
or your proprietary process or your USP
but very very few people or organizations know why they do what they do
这里的原因并不是盈利 盈利只是个结果 而且总是个结果
by why I don’t mean to make a profit that’s a result it’s always a result
by why I mean what’s your purpose, what’s your cause, what’s your believe.
Why did your organization exist.
So when we see a kid with a lemonade stand it’s different than we see a vending machine selling lemonade
even if it’s exactly same product cause the story around it
it’s what people are paying for so when I meet small business people
all I ask them is not their balance sheet but what’s their story
why should I pick you why do I care about what you’re doing
And if you start giving me all this inside baseball statistics about
Why you’re 2 percent better than some other competitors
I’m already glazed over cause that’s not part of the way I see the world
that I have to want this to exist in the world
I can have to not…so it’s a similar rule just say if this was
successful and I had nothing and I get no
我没有参与其中 我没赚到钱 或者并不是我想要做的
and I was not involved and I got no money off it or wasn’t what I wanted to do well
这会是很好的反思 当你很看好这个想法 并且能够为之付出热情时
that’s a great check I think to know if you really feel good about the idea and can be passionate about that
one of the things I advise entrepreneur to do is when you have an idea
a classic entrepreneur impulse is to hold the idea close to you’re not gonna tell people cause all the ideas are special
that’s almost always a mistake go talk
-Why is that a mistake-It’s a mistake because
your actual real competitive advantage is not you have this idea that you have to lock to one your closet
which may or may not be accurate you have no idea which it is
your your actual competitive advantages if you’re assembling the intelligence around
这个想法可行吗 如何找到好的团队 如何找到正确的学习方式 以及我们本质上都在行动
does this idea work what is the right team what is the right learnings and we’re essentially in motion
The hardest thing to do is start
you have all these ideas and everyone has an idea
but it’s really about executing the idea
and building the idea and attracting other people to help you work on the idea
that is the biggest challenge but the way to begin is to get the idea out of your head
draw it out you know
talk about it program it
if you’re a programmer or make it if you’re building something
You don’t have to be the best
but you have to be dangerous, right?
you have to learn just enough to be dangerous to build an idea
concept it and show it to the world
then it turns out there are lots of other people including all 170 employees
that work at Instagram who are much better at doing all that stuff than I am but
but you’d need to find people who can you know be drawn to the idea that you build
and they end up taking it and make it even better
you know one way to conceptualize what makes a good product is
you know good engineering is part of it good design is part of it
but really it’s one way I think about is at least is
maximizing the probability that someone shows up at the front door of
you know your store or your website or
whatever it is and ends up with a solved problem
and oftentimes the best methodology is to start with the perfect experience of just one person
get that right and then figure out how to skill something great
that skill I mean not so great and then trying to improve it that’s really hard
and so I think when you were starting a new business
you uh you don’t want to go after giant markets you want to go after small markets
you want to take over those markets quickly
constantly seek criticism yeah
uh a well-thought-out critique
of whatever you’re doing is as valuable as gold
and you should seek that from everyone you can but particularly your friends
if you’re not utilizing an online community then you’re at a disadvantage to do some hard
you can be asking online communities what they think about your ideas
or if they have any advice with what you’re working on
not only will you hear from people who are passionate about the subject
but you’ll be hearing from people all around the world each with their own experiences and stories that can help you
and there are a lot of people from whom we can learn a lot and I think like
you know the one piece of advice is like don’t underestimate anyone you come across
everybody like whether they’re you know
a blue collar worker waiting for the bus or they’re you know
helping you at your…they’re the server bartender at the restaurant
or they’re a lower-ranking employee I mean the smartest leaders I’ve ever seen
have always gone around the room and asked for everybody’s opinion
most startups that fail do it ultimately
because they did not make something that people wanted
they made something that um you know that they thought people would want
but they were either in denial about it about you know
whether it was actually any good or somebody else came along and made something that people wanted even more
the best piece of advice that we’ve figured out is we’ve been the course is
is not to not to let other people distract what you’re doing
there’s always haters that say your idea is stupid, this idea is never gonna work
don’t even bother doing that because someone else is going to do it before you either
and if we listen to all that feedback and living all that negative through, we were never
我们将会一事无成 我们不可能完美 这也是我们能进步的原因
built things. We’re never a prototype things and that’s how we really got to where we are
we saw things that we wanted to build we just want to build them.
It turns out when you build stuff that you like to use
it’s a good chance that there’s thousands other people that want to use it too
and so it’s not just about doing focus groups it’s not just about you know double-checking your vision
it really is about integrating this concept of
testing our ideas rigorously throughout the product development process
out the marketing process even as we scale up
what you really need to do is think about what is the smallest possible test that I can run
for this idea for this concept for this theory
get it out there and get customers using it
because your customers are gonna be the ones to tell you if it is really working or not
Like there’s almost just expectation that you have to have in your mind this
this sort of “I’m gonna change the world”, sort of
“make a dent in the universe” kind of ambition
Right? But it’s actually okay early on to just kind of
solve small problems in layers until you actually get to a point we have the capacity to do that what
what this all comes down to is doing something exceptional for your users
whether it’s in community whether it’s in connection or whether it’s in design
this is our big advantage as a startup but we can actually get away with doing it
we can make this the core part of why we’re doing business
I think you should be spending your money on teaching and sharing and
so that might mean hiring a writer too perhaps instead of a marketing person you know and
and start writing and start getting people to listen to what you’re saying. You can’t talk about yourself all the time
because no one’s going to come back for that we get to talk about things that are relevant to your industry
ideas that you have and start to build that audience up
I do think that one thing that’s important is especially if you’re a founder or a technical founder
你得意识到你做不了所有的事 就算能 也不该这么做
is to realize that you can’t do everything and even if you can you shouldn’t
You should find a great partner no matter what it is that you’re doing
一个高智商 充满能量 为人正直的合作伙伴
and you should look for someone who is very high intelligence very high energy.
And very high integrity and you need all three of those you can’t compromise any one of them
otherwise you’ll end up with either someone who’s not smart which is does you no good
or someone’s not hard-working which also does no good or the worst case is
you end up with the smart hard-working crook who ends up working against your interests.
And integrity something that takes a lot of time spent with someone to figure out
the most important thing when you work with people early is that you guys line up on on what your goals are.
And that’s that’s really that sounds really basic but
you can totally it can be fine you can wanna build a small business that makes money
and you don’t have to go to an office every day
or you can wanna build a huge company you can wanna
build Google but I think you’re really really aligned on that
when a lot of corporations have
they might call them core values or guiding principles or so on
but the problem is usually they’re very lofty sounding they kind of read like a
press release the marketing department put out
they sound just like their competitors and maybe you learn about it on day one of your job
but then it becomes this meaningless plaque on the lobby wall
well we wanted to come up with committable core values
by committable meaning we’re willing to hire or fire people based on those values
completely independent of their actual job performance
the definition of values is they’re the behaviors or principles
that you religiously adhere to within your company
when I say religious I mean that no amount of data will sway you in from
from those principles and the degree to which that you have the courage to uh
maintain your conviction around those ideas is the degree to which you’re going to be successful over the long term
a company is simply a group of people and
as a leader of people you have to be a great listener
you have to be a great motivator
you have to be very good at praising and looking for the best in people
and you know people are no different from from flowers if you
如果你给花浇水 它们会欣欣向荣 如果你赞扬他人 他们就会充满干劲
water flowers they flourish if you praise people they flourish and
and that’s a critical attribute of an of a leader
so I kind of like half jokingly with a lot of people say that you know
my job is basically like to be an assistant for the rest of the company
like my job is to make sure that like you have what you need
that it’s and basically you have everything you need to kick us
就是我的工作 如果你资源不足 请告诉我 这代表我的工作没做好
like that’s my job if you don’t have that then let me know because I’m not doing my job
you know there are a lot of things that are outside of your control
a lot of external circumstances will depend like determine the
success of your idea whether you know the market timing is right for this new kind of service
or whether people you know whether a customer like the economics
right for your kind of service right whether
we meet the right people who will finance your company
many many external circumstances are like outside of your control
like but will affect the outcome and you have to like be ok with that
another quality that I think is important is kind of being
flexible minded or open-minded
I’m not saying you shouldn’t have a vision for
for your idea or your product but
you need to be open to changes
so many things go wrong when you’re starting a company and often I think people ask
you know what mistakes should you avoid making and
我对这个问题的答案是 不要去试图避免错误 因为你终将会犯很多错误 对吧
you know my answer to that question is don’t even bother trying to avoid mistakes because you gonna make tons of mistakes
Right? And the the the important thing is actually learning quickly from
from whatever mistakes you make and not giving up right and
I mean there are things every single year of Facebook’s existence that could have killed us or made it so that it
it just seemed like moving forward and making a lot of progress just seemed intractable but
but you just kind of bounce back and you learn and
nothing is impossible you just have to kind of keep running through the walls
the two things we really zero in on a people are
听起来很简单 但实际上不容易 那就是勇气和天赋
you know two things they sound simple they’re not being very difficult courage and genius
courage is the one we talk about a lot because it’s the one that people can learn
you know courage courage which is to say not giving up in the face of adversity
you know just being absolutely determined to succeed
you know is something that you can you can like force yourself to do it can be very painful you can force yourself to do it
the genius part is a little bit hard to force yourself to do
you know courage without genius might not get you where you need to go but
but genius without courage almost certainly won’t
and I think the reality is just you know not quite so glamorous
there’s sort of there’s not we side to being an entrepreneur
and also just more importantly with
what you’re actually spending your time on is just a lot of hard work saying
我提过这个 基本上你就是坐在你的办公桌前 埋头专注于
I mentioned this but you’re basically just sitting at your desk heads down focused
回复客户邮件 做销售 解决工程难题
answering customer support emails doing sales figuring out hard engineering problems
so it’s really important that you kind of like going with with eyes wide open
optimism has a place
but I think even more so for the first time entrepreneur
you need to be pragmatically pessimistic. What I mean by that is
你需要设想所有最坏的情况 比如财务损失 时间损失等
you need to define all the worst-case scenarios in terms of financial loss time loss etc
look at what you will learn if that happens
and accept and come to terms with that before you ever start
if you don’t do that and you go straight into battling the world
trying to conquer the world with rose-colored glasses on the first time you hit a major hiccup
you’re gonna become really demoralized and you will quit
you don’t love it you won’t make it through
the long period of pain that is inevitable so
make sure that you take care of yourself during the process make sure that you take care of
your mental health your physical health while you’re doing it because it’s a long road