ADM-201 dump PMP dumps pdf SSCP exam materials CBAP exam sample questions

5个销售诀窍 – 译学馆
未登陆,请登陆后再发表信息
最新评论 (0)
播放视频

5个销售诀窍

5 Ways to Sell Anything | Brian Tracy

大家好 我是布莱恩·崔西
Hello, I’m Brain Tracy
在今天的课程里 我想介绍一些
and today I want to teach you
让你从今往后都会用的
my “how to sell anything to anyone” course
“万能销售技巧”
this year and beyond.
[音乐播放中]
[Music Playing]
布莱恩·崔西 成功频道
BRAIN TRACY — SUCCESS CHANNEL
一个人拥有的最优价值的能力之一
One of the most valuable skills that a person can have
就是可以向任何人成功推销任何商品
is the ability to sell anything to anyone,
即 具有极强的说服力
to be persuasive in life.
这是哈佛大学公认的
It’s being identified by Harvard University
最强大的个人技巧或素质 没有之一
as the most powerful personality skill or quality of all.
一个成功的商人或者销售者
Being a great business person or salesperson
能够打开通向很多机会的大门
opens up many doors of opportunity,
尤其是通往企业家或公司业主的大门
especially for entrepreneurs and business owners.
以下是一些很棒的万能销售技巧
Here are a few great tips for selling to anyone.
1.理解客户的需求
1. Understand your customer’s needs.
不管你卖什么产品 销售技巧中最重要的一点
No matter what you’re selling, the most important part of salesmanship
就是了解你客户的需求
is understanding the needs of your customer
想办法满足这些需求
and figuring out how to meet them.
常见的调查案例表明
In normal survey case,
一个销售员 如果着重介绍满足客户需求的产品性能
a salesperson who focuses on how a product is able to meet their customer’s needs and wants
会比那些只介绍产品本身特性的销售员
will be much more successful than the salesperson who focuses on the features and specifications
更容易成功售出产品
of the product itself.
也许你的顾客有身体上的疼痛
Perhaps you customers has pain points
你的产品刚好可以缓解疼痛
that your product is able to alleviate or
或者顾客有能够实现的心愿
perhaps they have desires that it’s able to fulfill.
一旦你明确了目标客户的需求
Once you determine the needs of your target customer and
以及满足他们的需求的产品特性
how your product is able to meet them,
那就围绕如何迎合这些需求来展开你的推销
centering your sales presentation around meeting those needs
这是目前保证成交率最好用的方法
is the best way by far to close a sale.
2. 推销自己
2. Sell yourself.
有一点很重要 时刻记住
It’s important to keep in mind that
要想让面前的这个人心甘情愿
before a person is going to be willing to
将自己的血汗钱交给你
hand over their hard-earned money to you,
你得让他们喜欢你
they’ve got to like you,
就像喜欢你的商品那样 喜欢你这个销售员
the salesperson, just as much as they like product that you’re selling.
当你介绍产品时
When you’re making a sales presentation,
花点时间了解你的客户
take a little time to get to know your customer
也让他们了解你
and let them get to know you.
讲个小故事 逗他们开心
Tell them a quick story, make them laugh and
全程展现你的性格魅力
overall simply let your personality shine through.
如果你能让客户把你当成一个独特个体
If you can make your customer see yourself as a person
甚至是朋友
and perhaps even a friend
而不仅仅是一个向他们卖货的推销人员
rather than just someone who’s trying to sell something to them,
他们会更愿意买你的产品
they will be far more inclined to buy something from you and
也更容易接受你的影响
far more open to your influence.
3.研究你的目标顾客
3. Research who you’re selling to.
在你能够满足客户需求
Before you’re able to meet the needs of your customer and
并向他们展开
craft your sales presentation to
你精心设计的推销话术前
target them as effectively as possible,
你要尽可能多去了解
you first need to know as much as you can
你的目标客户是什么样的人
about the person you’re selling to.
有时候我们需要针对某个客户做具体了解
Sometimes this entails researching a specific client
如果你想向一个公司的知名人物推销
if you’re making a major sales presentation to a high-profile figure,
而这个人又能提前调查一下 你就要这么做
within a company who you’re able to research beforehand.
其他情况下 当你直接向客户销售时
Other times when you’re selling directly to consumers,
调研你要面向谁推销
researching who you’re selling to
即明确你产品的目标顾客
means figuring out the target customer for your product
分析他们的需求和愿望
and analyzing their needs and desires.
无论在哪种情况下 如果你想让你的推销更高效
Either way, knowing as much as possible about
你得在开口推销之前
who you’re selling to before you ever begin your
就尽可能多地去了解你的目标客户
sales presentation is essential,
这一点很重要
if you want that sales presentation to be as effective as possible.
4.学会问问题
4. Ask questions.
推销产品常常
Making a sale, centers around having a conversation,
要跟你的客户聊天
with the person that you’re selling to.
聊天中最重要的部分
And one of the most important parts of that conversation
在于你问的问题
is the questions that you ask.
向客户提问
Asking your customer questions and
并且认真倾听他们的答案
actually listening to their answers
在几个方面都可以助你一臂之力
is valuable in a couple of different ways.
首先 能让你更好地了解
For one, it allows you to figure out more
你的客户
about the person you’re selling to,
了解他们的需要和想法
their needs and desires
以及他们在寻找的产品和服务
and what they’re looking for in a product or service.
其次 提问不仅重要 还是一个很有效的销售技巧
Just as importantly, though asking questions is a effective sales technique
因为现代人很喜欢聊自己的事情
because people today enjoy talking about themselves.
这就回到刚才说的 让客户喜欢你
This goes back to making the person you’re selling to like you,
当你真诚表现出对客户的事情很感兴趣
when you show genuine interest in them and
陪他们畅谈他们最喜欢聊的话题——他们自己
give them the opportunity to talk about their favorite topic – themselves,
他们会更加乐在其中
they will be much more likely to enjoy the conversation,
并最终因此买下你的产品
and therefore much more likely to buy something from you in the end.
最后 别只想着销售 要想着在帮助别人
Finally, don’t just sell, help.
你面对的顾客 其实是需要你
People you’re selling to need to see you
通过你提供的产品和服务
as someone who is helping them solve a problem
去帮他们解决一个问题
through the product or service that you’re offering.
记住 引导人们买下一个新产品的
Keep in mind that one of the main things
主要原因之一就是
that leads people to buy a new product
他们遇到困难
is that they’re struggling with an issue
需要一个产品来解决
that they hope that product will address.
因此 你的任务就是确保自己能提供尽可能多的帮助
It’s your job, therefore, to make sure that you are as helpful as possible.
当谈到解决客户需求时
When you’re genuinely trying to be helpful
让客户觉得你是真心想提供帮助
when it comes to addressing your customers’ needs,
你的推销就离成功不远了
your sales presentation will be far more successful.
在结束之前 我有一个观点推荐给你们
Before we wrap up, I’d like to leave you with a thought
供你与朋友及粉丝分享
to share with your friends and followers.
“在销售和生意场上 善于提问者才能拥有未来:”
“In sales and business, the future belongs to the askers:
“他们会不停地问客户究竟需要什么”
the people who ask for what they want, over and over again.”
现在我想听听你的看法 今天的问题是
Now I’d love to hear from you, so my question today is:
你打算怎么让你今年的销售业绩翻一倍或两倍?
How do you plan to double or triple your sales this year?
请在下方留言 我一定会回复你
Leave a comment below and I will be sure to follow up with you.
感谢收看 记住如果想要改变你的未来
Thanks for watching and remember if you want to change your future,
开始行动 现在就开始
take action and take action now!
如果你喜欢这个视频 认为它能帮你提升
If you enjoy this video and feel it was valuable in teaching you about
2018和2019年的销售业绩
selling in 2018 and 2019,
请订阅我的频道 并给这个视频点赞
subscribe to my channel, like this video
转发分享给你的好友
and share this video with your friends,
别忘了点击屏幕上的按钮 获取免费赠礼
don’t forget to click the button on the screen for a free gift.
再次感谢收看
Thanks again for watching.

发表评论

译制信息
视频概述

想在销售场上战无不胜,这些销售诀窍怎么能错过?

听录译者

来吧!尉英俊

翻译译者

Cinderella

审核员

审核员YZ

视频来源

https://www.youtube.com/watch?v=1N0K6RbhXkA

相关推荐