Hello, I’m Brain Tracy
and today I want to teach you
my “how to sell anything to anyone” course
this year and beyond.
BRAIN TRACY — SUCCESS CHANNEL
One of the most valuable skills that a person can have
is the ability to sell anything to anyone,
to be persuasive in life.
It’s being identified by Harvard University
as the most powerful personality skill or quality of all.
Being a great business person or salesperson
opens up many doors of opportunity,
especially for entrepreneurs and business owners.
Here are a few great tips for selling to anyone.
1. Understand your customer’s needs.
No matter what you’re selling, the most important part of salesmanship
is understanding the needs of your customer
and figuring out how to meet them.
In normal survey case,
a salesperson who focuses on how a product is able to meet their customer’s needs and wants
will be much more successful than the salesperson who focuses on the features and specifications
of the product itself.
Perhaps you customers has pain points
that your product is able to alleviate or
perhaps they have desires that it’s able to fulfill.
Once you determine the needs of your target customer and
how your product is able to meet them,
centering your sales presentation around meeting those needs
is the best way by far to close a sale.
2. Sell yourself.
It’s important to keep in mind that
before a person is going to be willing to
hand over their hard-earned money to you,
they’ve got to like you,
the salesperson， just as much as they like product that you’re selling.
When you’re making a sales presentation,
take a little time to get to know your customer
and let them get to know you.
Tell them a quick story, make them laugh and
overall simply let your personality shine through.
If you can make your customer see yourself as a person
and perhaps even a friend
rather than just someone who’s trying to sell something to them,
they will be far more inclined to buy something from you and
far more open to your influence.
3. Research who you’re selling to.
Before you’re able to meet the needs of your customer and
craft your sales presentation to
target them as effectively as possible,
you first need to know as much as you can
about the person you’re selling to.
Sometimes this entails researching a specific client
if you’re making a major sales presentation to a high-profile figure,
within a company who you’re able to research beforehand.
Other times when you’re selling directly to consumers,
researching who you’re selling to
means figuring out the target customer for your product
and analyzing their needs and desires.
Either way, knowing as much as possible about
who you’re selling to before you ever begin your
sales presentation is essential,
if you want that sales presentation to be as effective as possible.
4. Ask questions.
Making a sale, centers around having a conversation,
with the person that you’re selling to.
And one of the most important parts of that conversation
is the questions that you ask.
Asking your customer questions and
actually listening to their answers
is valuable in a couple of different ways.
For one, it allows you to figure out more
about the person you’re selling to,
their needs and desires
and what they’re looking for in a product or service.
其次 提问不仅重要 还是一个很有效的销售技巧
Just as importantly, though asking questions is a effective sales technique
because people today enjoy talking about themselves.
This goes back to making the person you’re selling to like you,
when you show genuine interest in them and
give them the opportunity to talk about their favorite topic – themselves,
they will be much more likely to enjoy the conversation,
and therefore much more likely to buy something from you in the end.
最后 别只想着销售 要想着在帮助别人
Finally, don’t just sell, help.
People you’re selling to need to see you
as someone who is helping them solve a problem
through the product or service that you’re offering.
Keep in mind that one of the main things
that leads people to buy a new product
is that they’re struggling with an issue
that they hope that product will address.
It’s your job, therefore, to make sure that you are as helpful as possible.
When you’re genuinely trying to be helpful
when it comes to addressing your customers’ needs,
your sales presentation will be far more successful.
Before we wrap up, I’d like to leave you with a thought
to share with your friends and followers.
“In sales and business, the future belongs to the askers:
the people who ask for what they want, over and over again.”
Now I’d love to hear from you, so my question today is:
How do you plan to double or triple your sales this year?
Leave a comment below and I will be sure to follow up with you.
Thanks for watching and remember if you want to change your future,
take action and take action now!
If you enjoy this video and feel it was valuable in teaching you about
selling in 2018 and 2019,
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Thanks again for watching.