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五大秘诀,让商标脱颖而出 – 译学馆
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五大秘诀,让商标脱颖而出

5 Secrets for Making Your Logo Stand Out

五大秘诀 让你的商标脱颖而出
Five secrets for making your logo stand out.
你的商标通常是人们第一眼看到并能引起他们的回忆的东西
Your logo will often be the first thing people see and their memory trigger.
世界上大多数人至少能识别几个标志性商标
The majority of the world’s population can identify at least a few iconic logos,
比如可口可乐或麦当劳
such as that of Coca Cola or McDonalds.
这是重点
That’s the whole point.
一个成功的商标有五个关键的要素
There are five essential keys to a successful logo
最好的商标都具备这些要素
that the best all have in common.
一 简洁
1. Simplicity
商标上是什么
What’s going on in the logo?
比如 旧版苹果商标是彩虹色
For instance, the old Apple logo was rainbow-colored,
但现在的商标却用纯黑或纯灰填色
but the current one is rendered in solid black or simple grayscale.
从美学角度来说 简洁的新商标更醒目
The new simplicity makes the logo aesthetically easier to see
让消费者更易于记忆和理解
and cleaner for consumers to retain and digest.
再学习苹果的另一点
Take another cue from Apple:
保证颜色的数量绝对不超过三个
Keep the number of colors to absolutely no more than three.
二 品牌一致
2. Brand Consistency
你的商标隐约向消费者传达了你的品牌信息
Your logo implicitly communicate things to consumers about your brand,
所以 选择的商标设计 必须能够展现公司的总体理念
so select the design that picture(s) your company’s overall message.
如果你是一家新公司
If you are a new company
在你的品牌的关键特色里加入一些严肃的想法
put some serious thought into your brand’s key characteristics
和你想怎么样通过你的商标传达它们
and how you want to convey them in your logo
第三 容易记忆
3. Memorability
这是让消费者容易回想起你的商标的特性
This is the quality that makes your logo easy for customers to recall,
吸引回头客
which encourages repeat customers.
简洁的商标通常容易记忆
Simplicity usually makes rememberable logos,
但是有趣的是 如果他们注意到你的设计的一些独特之处
but interestingly, a little bit of incongruity in your logo can aid people’s memory too,
你的商标里的一点点不协调也能有助于人们记忆
if they notice something unique about your design.
在你的商标里加入一点意想不到的东西
Put a little something unexpected into your logo
让它在同类产品中脱颖而出
to make it stand out from the pack.
四 不同凡响
4. Remarkability
这有助于你的商标亲近消费者 从你所在的行业中脱颖而出
This helps your logo cut through the clutter of your industry to reach customers.
这种方法体现出你们既都是圈内人 又都是这种文化的一部分
It’s a way to show your customers that you’re both insiders and you’re both a part in on the culture.
五 市场测试
5. Market Testing
在设计商标的时候不要只相信上帝
Don’t just trust your god when designing a logo.
一种测试不同商标设计的方法是在网络调查平台上发放调查
One way to test various logo designs is to release a survey on the Surveys,
比如“亚马逊土耳其机器人” 来从现金交易中整合采集有用的反馈意见
such as “amazon mechanicalturk” to gather helpful feedback from your actual Market.
在你印制商业名片之前
Before you print up those business cards,
获取一些客观的反馈
get some independent feedback
不管你的商标是否表达了你想要的和需要表达的一切
whether your logo is saying everything you want and need it to say.

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视频概述

不管多大多小的企业总要有一个商标,而这个商标往往影响着企业的未来,由此可见,拥有一个独特的商标的重要性

听录译者

终其一生

翻译译者

若尔 云淡风轻

审核员

审核团C

视频来源

https://www.youtube.com/watch?v=_n0_FmqttJk

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