Hi! I’m Tasha from One Big Happy Life
on behalf of the Financial Diet
and this is the Lifestyle Fix brought to you by Skillshare.
In today’s video, I’m gonna be sharing a
behind-the-scenes look at how I took One Big Happy Life
from a side hustle to a six-figure business
in just over two years, while working a full time job
as a lawyer and raising two kids.
So here’s how One Big Happy Life started.
In 2016, after three years of infertility,
I gave birth to my son, Reeves.
At the time, I was working at a law firm
with reasonable hours, but with a crazy commute and
no real option to work from home regularly.
It was hard for me to go back to work and
leave Reeves at home and after a few weeks,
the three-hour commute really started to get to me.
I got home just in time to nurse him
and go to bed with him.
So I decided to switch jobs to one that was closer to home.
I found a job in the same field
with a short 15-minute commute and
everything was awesome until the other shoe drop.
It turned out that the job had crazy travel requirements,
where I’d be gone four consecutive weeks at a time
and only home on weekends.
On top of that, my boss was the worst.
For the first time in my life,
I actually would cry on Sundays.
Because I dreaded going to work that much.
Of course, I immediately started looking for a new job.
But that would take time. Meanwhile, I was miserable.
So Joseph suggested that I find a passion project to
take my mind off of just how much I hated my job.
So this was November 2016.
That same month,
I got a hundred dollar check in the mail from YouTube.
It turned out that a video I made
where I cut off my relaxed hair so that I could go natural
had been amassing views and dollars
over the previous 3 years and had finally made enough money
to reach the hundred-dollar payout threshold.
I took that as a sign and started making YouTube videos.
My first videos were a mix of hair tutorials and vlogs,
which also happened to document my search for a new job.
I switched jobs in January 2017,
just one month after starting to make videos.
With my career back on track,
I didn’t need that fun side project anymore and
And at that point, it was only making $5 a month.
But it turned out that I really enjoyed making videos.
So I decided to keep going.
In September 2017,
we had our first thousand-dollar month.
In November 2018,
we had our first ten thousand-dollar month
and in January 2019, we had our first
twenty thousand-dollar a month.
So now let’s talk about some of the things that I did
that helped my side hustle turn into a six-figure business.
in just over two years.
NO.1 I was consistent.
When I first started making YouTube videos,
I made them intermittently.
I would make two one week and then
not post any videos for a few weeks
before posting three more videos in the same week.
I realized that my channel did better
when I posted on a more consistent schedule.
So I committed to posting at least three times a week.
Once I did that, my channel really started to grow.
There were times especially in the beginning
when it was really difficult to stick to that schedule.
I was making something like $5 a month and spending
10 to 15 hours a week shooting and editing videos,
then there were barely getting any views.
When it comes to having an upfront return on your time investment,
YouTube is definitely not the one.
But it does have the potential to snowball over time
if you stick with it.
That holds true for just about anything.
If you want to accomplish your big goals,
you’re gonna have to commit to showing up consistently
and doing the work, even when it’s hard,
even when it sucks and even if you have no idea
whether it’s actually gonna work out the way
that you want it to.
NO.2 I prioritize self-improvement and reinvesting in the business.
I’m a lawyer.
In undergrad, I studied economics and American Studies
not photography or graphic design.
When I started making YouTube videos,
I didn’t know a thing about video production.
I had an old DSLR and a basic idea of how to use it to
take pictures. But that was really it.
Over the past two years,
I’ve learned how to storyboard shoot and edit videos,
including basic color grading and sound mastering.
And beyond just the technical aspects,
I’ve learned how to build a brand with a defined message
that serves a specific community of people,
how to pitch and work with other companies,
how to create products and other offerings
that my community needs
and how to create and manage a business budget
and that’s just the tip of the iceberg
and instead of just pulling money out of the business,
I poured much of it back
into the business and into my own education.
I upgraded my gear, which made for better videos.
I hired an attorney to formalize my business and draft
a partnership agreement with Joseph.
We went to conferences to connect with other creators,
which by the way is how I met Chelsea and Lauren.
NO.3 I recognized that I was building a business and
that YouTube was not my business.
Now it didn’t start out that way for sure.
When I first started making videos in December of 2016,
I had no idea about how online businesses worked,
how people made money online
or really even how YouTube worked.
I was just making videos and while yes I expected that
我只是制作视频 是的 尽管我也期望
those videos would somehow translate into money.
I just saw it as a fun hobby that also had the potential to
make some extra cash here and there.
But as I started learning more about this world,
I realized that I didn’t just want to build a YouTube channel.
I wanted to build a business
that would inspire people to create the lives that they want
and give them the tools to make it happen.
Once I gain that clarity on the purpose of my business,
my ultimate goals for the business and
how YouTube fit in with that,
I was able to be more strategic in
how I approached what I was doing,
which in turn made sure that
the business was growing the right way.
Here’s a concrete example.
Sharing our day-to-day lives is an important part of
One Big Happy Life.
Because we believe that it’s essential to
show people how the principles that we espouse
look in real life for a real family.
So having occasional vlogs on the channel makes perfect sense.
But the challenges, like the spicy noodle challenge
and the family yoga challenge we did in the beginning,
they didn’t really serve a purpose
for the kind of company that we are building now.
Now if we were focused solely on providing entertaining content,
well, then those types of videos would make a lot more sense.
But keeping the end in mind,
we’re able to be more strategic
and focus our energy on the things
that will get us to our ultimate goal faster.
NO.4 I created a profit plan
based on multiple revenue streams.
Profit planning is a business and accounting principle
where businesses decide how they want to make money
and set revenue goals
based on their planned revenue streams.
Those targets then allow them to work backwards to
set smaller step-by-step goals to help them
reach the bigger goals in their profit plan.
There are lots of different ways to make money online.
But I believe that
they all boil down to ten overarching categories.
I won’t be covering all of them here.
But you can head over to Onebighappy life.com/
profit plan for the full list.
When I first started making YouTube videos,
I relied entirely on ad revenue from the views on the videos.
That’s just one revenue stream and
it’s not the most lucrative, either,
especially when you’re just starting out.
In 2017, after 12 months of
building our channel and 154 videos in
we made a grand total of 5,000 dollars or 416 dollars a month.
I would have made more in less time in fast food,
walking dogs or even mowing lawns.
去卖快餐 遛狗 甚至修草坪
In 2018, we decided to start
diversifying our income streams.
In January 2018, we made it three figures in revenue.
By the end of the year,
we had consecutive 5 figure months
and are on track to double our revenue in 2019.
Our profit plan has evolved over time and
we expect that in another year or two,
our revenue stream mix
will be very different from what it is right now.
We likely will always have revenue and some amount of brand work.
But we expect that our own products
will make a bigger share of our revenue going forward.
NO.5 I let myself have big audacious goals.
None of this would be possible
if I didn’t allow myself to dream big.
If I had looked at the other YouTubers
who had millions of subscribers or even
hundreds of thousands of subscribers,
when I had a few hundred,people who
were making twenty and thirty thousand dollars a month
when I was making five dollars a month.
If I had let that discourage me,
I would have failed before I had even gotten started.
Instead, it fired me up.
I figured if they can do it, then why not me?
Here’s the thing. I had absolutely no reason to believe
that I would be able to build an online business.
I don’t know what thing about entrepreneurship.
I didn’t even have an Instagram or Twitter account
and I was deep into building a legal career as
a finance attorney with kids in tow.
I had no way of knowing whether or not this would work.
All I knew was that I wanted it to work and that
I was committed to figuring out a way to make it happen.
And so I dreams big and I set big goals
and once I did that,
I found myself showing up differently in the world
in ways that brought that goal closer.
I went to my first conference.
After less than a year, I’m feeling like a total fraud,
not to mention that going to new places and
trying to fit in with a new group of people that
I’ve never met before,
makes me so nervous that
I worry that I’m gonna throw up.
But I fought the nausea the fear, the negative self-talk
and I kept showing up for my business day after day.
And two years later, here I am.
So now that we’ve talked about
how to build a six-figure business,
let’s talk about a great place to get
the essential tools your inner entrepreneur
needs to take your side hustle to the next level, Skillshare.
Skillshare is an online learning community with
thousands of classes in design, business technology and more.
那里有数千门课程 囊括了设计 商业技术等方面的知识
Premium Membership gives you unlimited access to
high-quality classes on essential topics.
So you can improve your skills,
unlock new opportunities and do the work you love.
Looking to build your own creative product business,
check out Jeff Staple’s class,
The Staples of branding: From Purpose to Product,
where you’ll learn
what it takes to build a brand from the ground up.
Click the link in the description box to join the millions of
students already learning on Skillshare today and
take advantage of a special offer just for TFT viewers.
The first 500 visitors will get two months of unlimited access
to over 25,000 classes for free.
Act now! So you don’t miss out and start learning today.
Thank you so much for watching!
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See you next week.
Hi! I’m Tasha from One Big Happy Life