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成功发展一项副业的5个重要步骤 – 译学馆
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成功发展一项副业的5个重要步骤

5 Crucial Steps to Building a Successful Side Hustle | The Lifestyle Fix

Hi! I’m Tasha from One Big Happy Life
嗨!我是《幸福大生活》的Tasha
on behalf of the Financial Diet
我代表Financial Diet
and this is the Lifestyle Fix brought to you by Skillshare.
这里是Skillshare为您带来的《调整生活方式》
In today’s video, I’m gonna be sharing a
在今天的视频里我要分享一些
behind-the-scenes look at how I took One Big Happy Life
《幸福大生活》的幕后故事 看我如何把它
from a side hustle to a six-figure business
从闲暇副业变为有六位数收益的事业
in just over two years, while working a full time job
在过去的两年里 我是一名全职律师
as a lawyer and raising two kids.
同时还在抚养两个孩子
So here’s how One Big Happy Life started.
《幸福大生活》就是由此开始的
In 2016, after three years of infertility,
经过3年的备孕 终于在2016年
I gave birth to my son, Reeves.
我儿子Reeves出生了
At the time, I was working at a law firm
当时我在一家律师事务所工作
with reasonable hours, but with a crazy commute and
工作时间合理 但通勤时间超长
no real option to work from home regularly.
也没法真正选择定期在家办公
It was hard for me to go back to work and
我很难再回去工作
leave Reeves at home and after a few weeks,
而把Reeves丢在家里 几个星期后
the three-hour commute really started to get to me.
三小时的通勤时间开始影响到我
I got home just in time to nurse him
我到家后就该照看他
and go to bed with him.
然后带他睡觉了
So I decided to switch jobs to one that was closer to home.
所以我决定换一份离家近的工作
I found a job in the same field
我换了一份同行业的工作
with a short 15-minute commute and
上下班只需要15分钟
everything was awesome until the other shoe drop.
一切都很棒直到后来
It turned out that the job had crazy travel requirements,
我发现这份工作需要长时间出差
where I’d be gone four consecutive weeks at a time
一出差就是连续四周的时间
and only home on weekends.
只有周末才能在家
On top of that, my boss was the worst.
最关键的是我的老板简直了
For the first time in my life,
这是我有生以来第一次
I actually would cry on Sundays.
真的想在周天大哭
Because I dreaded going to work that much.
因为我非常的害怕去工作
Of course, I immediately started looking for a new job.
当然 我立马开始找新工作
But that would take time. Meanwhile, I was miserable.
但这需要时间 同时我非常痛苦
So Joseph suggested that I find a passion project to
所以约瑟夫建议我找一份我热爱的事业
take my mind off of just how much I hated my job.
让我从厌恶工作的情绪中逃脱出来
So this was November 2016.
那是2016年的10月
That same month,
同样在那个月
I got a hundred dollar check in the mail from YouTube.
我收到了一张从YouTube发过来的百元支票
It turned out that a video I made
原来是因为我制作的一个视频
where I cut off my relaxed hair so that I could go natural
视频里我为了变得自然剪掉了松散的头发
had been amassing views and dollars
这段视频收获了很多浏览量和打赏
over the previous 3 years and had finally made enough money
经过3年的积累 最终赚到足够的钱
to reach the hundred-dollar payout threshold.
达到100美元的提现门槛
I took that as a sign and started making YouTube videos.
我把它看作一个标志 并开始制作YouTube视频
My first videos were a mix of hair tutorials and vlogs,
我第一个视频综合了头发教程
which also happened to document my search for a new job.
和找新工作的记录
I switched jobs in January 2017,
2017年1月我换了工作
just one month after starting to make videos.
刚好是我开始做视频一个月后
With my career back on track,
随着职业生涯的回归
I didn’t need that fun side project anymore and
我不再需要这份有意思的副业
And at that point, it was only making $5 a month.
在那个时候 它每个月只赚5美元
But it turned out that I really enjoyed making videos.
但我意识到我是真的喜欢做视频
So I decided to keep going.
于是我决定继续下去
In September 2017,
2017年9月
we had our first thousand-dollar month.
我们迎来了第一个千元月份
In November 2018,
2018年11月
we had our first ten thousand-dollar month
我们迎来了第一个万元月份
and in January 2019, we had our first
2019年1月 我们迎来了
twenty thousand-dollar a month.
第一个两万元月份
So now let’s talk about some of the things that I did
现在 我们来谈谈我做的一些事
that helped my side hustle turn into a six-figure business.
它们帮我在两年内 把闲暇副业变为
in just over two years.
有六位数收益的事业
NO.1 I was consistent.
首先 我一直在坚持
When I first started making YouTube videos,
我第一次开始制作YouTube视频的时候
I made them intermittently.
是断断续续的
I would make two one week and then
我有时一周会做两个视频
not post any videos for a few weeks
有时好几周都不发新视频
before posting three more videos in the same week.
然后再一周发3个甚至更多
I realized that my channel did better
我发现 当我坚持定期
when I posted on a more consistent schedule.
发布视频时 我的频道表现更好
So I committed to posting at least three times a week.
于是我保证每周至少更新三次
Once I did that, my channel really started to grow.
当我这样做时 频道真的开始逐渐发展
There were times especially in the beginning
但有的时候 尤其是刚开始时
when it was really difficult to stick to that schedule.
按时间表坚持下来真的非常困难
I was making something like $5 a month and spending
我做的事情每个月只赚5美元
10 to 15 hours a week shooting and editing videos,
但要花10到15个小时拍摄和编辑视频
then there were barely getting any views.
而且还几乎没有浏览量
When it comes to having an upfront return on your time investment,
谈到时间投资的前期回报
YouTube is definitely not the one.
通过YouTube想都别想
But it does have the potential to snowball over time
但如果你坚持下来 它确实能像
if you stick with it.
滚雪球一样越做越大
That holds true for just about anything.
这几乎适用于任何事情
If you want to accomplish your big goals,
你若想实现你的大目标
you’re gonna have to commit to showing up consistently
你必须保证准时露面
and doing the work, even when it’s hard,
并完成工作 即使它很难
even when it sucks and even if you have no idea
即使它很糟糕 即使你不知道
whether it’s actually gonna work out the way
它实际上是否会如同
that you want it to.
你想的那样有效
NO.2 I prioritize self-improvement and reinvesting in the business.
其次 我把自我提升和事业投资放在首位
I’m a lawyer.
我是名律师
In undergrad, I studied economics and American Studies
大学期间 我学的是经济学和《美国人研究》
not photography or graphic design.
而不是摄影或平面设计
When I started making YouTube videos,
我刚开始做YouTube视频时
I didn’t know a thing about video production.
完全不知道视频是怎么被做出来的
I had an old DSLR and a basic idea of how to use it to
我有一个旧相机 也知道用它拍照的基本操作
take pictures. But that was really it.
但真的也就知道这么多
Over the past two years,
经过两年时间
I’ve learned how to storyboard shoot and edit videos,
我学会了如何分镜拍摄以及编辑视频
including basic color grading and sound mastering.
包括基本的颜色分级和声音控制
And beyond just the technical aspects,
除了这些技术方面的知识
I’ve learned how to build a brand with a defined message
我还学会了如何利用明确信息
that serves a specific community of people,
建立为特定人群服务的品牌
how to pitch and work with other companies,
如何与其他公司合作
how to create products and other offerings
如何针对我的粉丝需求开发产品
that my community needs
和其他服务
and how to create and manage a business budget
以及如何创建和管理一个业务预算
and that’s just the tip of the iceberg
而这些仅仅只是冰山一角
and instead of just pulling money out of the business,
我没有从事业中攒下钱 相反
I poured much of it back
我把很多收入投入到
into the business and into my own education.
事业和自我教育中去
I upgraded my gear, which made for better videos.
我不断升级自我技能 做更好的视频
I hired an attorney to formalize my business and draft
还雇佣了一个律师来规范事业和拟定
a partnership agreement with Joseph.
与约瑟夫的合伙人协议
We went to conferences to connect with other creators,
我们会去很多会议来联系其他创作人员
which by the way is how I met Chelsea and Lauren.
我就是通过这种方式认识了切尔西和劳拉
NO.3 I recognized that I was building a business and
第三 我认识到我正在建立一项事业
that YouTube was not my business.
而YouTube不是我的事业
Now it didn’t start out that way for sure.
当然一开始并不是那样的
When I first started making videos in December of 2016,
2016年11月我开始做视频的时候
I had no idea about how online businesses worked,
我根本不知道线上业务怎样运行
how people made money online
人们怎么线上赚钱
or really even how YouTube worked.
甚至不懂YouTube究竟怎样运作
I was just making videos and while yes I expected that
我只是制作视频 是的 尽管我也期望
those videos would somehow translate into money.
这些视频能以某种方式转化为钱
I just saw it as a fun hobby that also had the potential to
我只是把它当作一项兴趣爱好 也有可能
make some extra cash here and there.
于不期之处获得一些额外收入
But as I started learning more about this world,
但随着我对这个世界了解的越来越多
I realized that I didn’t just want to build a YouTube channel.
我意识到我不仅仅想创建一个YouTube频道
I wanted to build a business
我想建立一项事业
that would inspire people to create the lives that they want
鼓励人们去创造自己想要的生活
and give them the tools to make it happen.
并为他们提供一些工具来实现梦想
Once I gain that clarity on the purpose of my business,
当我明确了事业方向
my ultimate goals for the business and
业务的最终目标
how YouTube fit in with that,
以及如何通过YouTube达成它
I was able to be more strategic in
我能够更加有策略的处理
how I approached what I was doing,
我正在做的事情
which in turn made sure that
而这反过来又确保了
the business was growing the right way.
业务以正确的方式发展
Here’s a concrete example.
这里就有一个具体的例子
Sharing our day-to-day lives is an important part of
分享我们的日常生活是《幸福大生活》
One Big Happy Life.
的重要组成部分
Because we believe that it’s essential to
因为我们坚信 向人们展示
show people how the principles that we espouse
我们所信奉的原则在真实生活
look in real life for a real family.
真实家庭中的表现非常重要
So having occasional vlogs on the channel makes perfect sense.
所以在频道里偶尔发发视频博客是有理由的
But the challenges, like the spicy noodle challenge
但是很多挑战 像辣面挑战
and the family yoga challenge we did in the beginning,
还有一开始我们做的家庭瑜伽挑战
they didn’t really serve a purpose
他们对于我们现在
for the kind of company that we are building now.
在建立的这种公司没有意义
Now if we were focused solely on providing entertaining content,
但如果我们现在专注于做娱乐性内容
well, then those types of videos would make a lot more sense.
呃 这类视频还是具有重要意义的
But keeping the end in mind,
但一定要记住
we’re able to be more strategic
我们可以更具策略性
and focus our energy on the things
并把能量集中于
that will get us to our ultimate goal faster.
能帮助我们更快达成最终目标的事情上
NO.4 I created a profit plan
第四 我设立了一个
based on multiple revenue streams.
基于多种收入来源的利润计划
Profit planning is a business and accounting principle
利润计划是一种商业和会计原则
where businesses decide how they want to make money
在利润计划中 企业决定如何赚钱
and set revenue goals
并基于收入渠道计划
based on their planned revenue streams.
制定财政目标
Those targets then allow them to work backwards to
接着这些目标支持他们反过来
set smaller step-by-step goals to help them
设置一步步的小目标 从而帮助他们
reach the bigger goals in their profit plan.
实现利润计划里的大目标
There are lots of different ways to make money online.
线上赚钱的方式有很多种
But I believe that
但我相信
they all boil down to ten overarching categories.
他们都可以归结为十个主要类别
I won’t be covering all of them here.
在这里我就不把他们都列出来
But you can head over to Onebighappy life.com/
您可以浏览onebighappylife.com/profitplan
profit plan for the full list.
查看完整清单
When I first started making YouTube videos,
我刚开始做视频的那会儿
I relied entirely on ad revenue from the views on the videos.
我完全依赖于视频上的广告收入
That’s just one revenue stream and
其实这只是一种收入来源
it’s not the most lucrative, either,
而且还不是最赚钱的
especially when you’re just starting out.
尤其是在你刚起步的时候
In 2017, after 12 months of
在2017年 经过12个月的
building our channel and 154 videos in
频道建设 154个视频发布
we made a grand total of 5,000 dollars or 416 dollars a month.
我们总共赚了5000美元 或者说每月赚416美元
I would have made more in less time in fast food,
我本可以花更少的时间赚的更多 比如
walking dogs or even mowing lawns.
去卖快餐 遛狗 甚至修草坪
In 2018, we decided to start
在2018年 我们决定开始
diversifying our income streams.
丰富收入来源
In January 2018, we made it three figures in revenue.
在2018年1月 我们还是三位数的收入
By the end of the year,
到了年底
we had consecutive 5 figure months
连续好几个月收入达到5位数
and are on track to double our revenue in 2019.
并且有望在2019年实现收入翻番
Our profit plan has evolved over time and
我们的利润计划随着时间不断改进
we expect that in another year or two,
我们期待着在下一年或两年里
our revenue stream mix
收入来源组成
will be very different from what it is right now.
与现在的组成大不相同
We likely will always have revenue and some amount of brand work.
我们可能一直会有一些品牌运作业务和收入
But we expect that our own products
但我们期望自己的产品
will make a bigger share of our revenue going forward.
在以后的收入中占有更大的份额
NO.5 I let myself have big audacious goals.
第五 我允许自己有远大的目标
None of this would be possible
如果我连想都不敢大胆想
if I didn’t allow myself to dream big.
这一切都不可能实现
If I had looked at the other YouTubers
如果我看着其他
who had millions of subscribers or even
拥有数百万或者甚至
hundreds of thousands of subscribers,
数十万的订阅者的视频博主
when I had a few hundred,people who
那时候我粉丝才数百人
were making twenty and thirty thousand dollars a month
他们每个月赚2万到3万美元
when I was making five dollars a month.
而我每个月赚5美元
If I had let that discourage me,
如果我被这种差距打击到了
I would have failed before I had even gotten started.
甚至在我开始之前我就会失败
Instead, it fired me up.
然后刚好相反 这激起了我的斗志
I figured if they can do it, then why not me?
我想如果他们能做到 那为什么我不能?
Here’s the thing. I had absolutely no reason to believe
事实就是 我完全没有理由认定
that I would be able to build an online business.
我可以创建一个线上事业
I don’t know what thing about entrepreneurship.
我不知道什么是企业家精神
I didn’t even have an Instagram or Twitter account
我甚至都没有Instagram或者推特账号
and I was deep into building a legal career as
作为一个带着小孩的金融律师
a finance attorney with kids in tow.
我曾执着于构建法律职业生涯
I had no way of knowing whether or not this would work.
我没有任何方法了解这块事业是否能实现
All I knew was that I wanted it to work and that
我唯一知道的是我想要它实现
I was committed to figuring out a way to make it happen.
而且我致力于找出让它实现的方法
And so I dreams big and I set big goals
于是我有远大的梦想 定下远大的目标
and once I did that,
一旦我做到了
I found myself showing up differently in the world
我发现自己以不同的方式出现在这个世界上
in ways that brought that goal closer.
这些方式也让我更接近目标
I went to my first conference.
我参加了我的第一场会议
After less than a year, I’m feeling like a total fraud,
在不到一年的时间里 我感觉自己就像个十足的骗子
not to mention that going to new places and
更别提去一些新地方
trying to fit in with a new group of people that
并试图融入一个之前从未
I’ve never met before,
打过交道的人群中去
makes me so nervous that
这让我十分紧张以至于
I worry that I’m gonna throw up.
我担心我马上就会吐出来
But I fought the nausea the fear, the negative self-talk
但我不断的克服恐惧恶心和消极的自我暗示
and I kept showing up for my business day after day.
我一天接着一天的为了事业出面
And two years later, here I am.
两年后 就是现在的我了
So now that we’ve talked about
所以 现在我们讲了
how to build a six-figure business,
如何创建能有六位数收益的事业
let’s talk about a great place to get
接下来我要介绍一个非常好的平台
the essential tools your inner entrepreneur
那里有潜在企业家需要的必要工具
needs to take your side hustle to the next level, Skillshare.
用这些工具能把副业提升一个水平 那就是Skillshare
Skillshare is an online learning community with
Skillshare是一个在线学习社区
thousands of classes in design, business technology and more.
那里有数千门课程 囊括了设计 商业技术等方面的知识
Premium Membership gives you unlimited access to
成为高级会员可以让你无限制观看
high-quality classes on essential topics.
一些重点话题的高质量课程
So you can improve your skills,
这样你可以提升技能
unlock new opportunities and do the work you love.
解锁新机会 并且做你喜欢的工作
Looking to build your own creative product business,
希望创建自己的产品业务
check out Jeff Staple’s class,
看一看斯台普·杰夫的课程
The Staples of branding: From Purpose to Product,
品牌的要素:从目的到产品
where you’ll learn
通过这门课程你将学到
what it takes to build a brand from the ground up.
如何从根本上建立一个品牌
Click the link in the description box to join the millions of
点击描述框内的链接 加入到现今数百万的
students already learning on Skillshare today and
已经在Skillshare学习的学生中来
take advantage of a special offer just for TFT viewers.
享受仅提供给TFT观众的特权
The first 500 visitors will get two months of unlimited access
前500名游客将获得为期两个月的
to over 25,000 classes for free.
超过25000节课的无限制免费学习权限
Act now! So you don’t miss out and start learning today.
马上行动!不要错过机会 今天开始学习
Thank you so much for watching!
非常感谢你的观看!
Be sure to hit that subscribe button and
一定要点击订阅按钮
that notification bell and tune in here every single Friday
每个周五将在这里发送通知
for another new episode of the Lifestyle Fix.
关于生活方式变化的新趣事
See you next week.
下周再见

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视频概述

如何将一项副业发展为赚大钱的事业

听录译者

徘徊的小孩

翻译译者

永远十八岁的宇宙无敌青春美少年

审核员

审核员_AL

视频来源

https://www.youtube.com/watch?v=nKj4uk5NZq0

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