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16个具有隐藏意义的著名的 LOGOS – 译学馆
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16个具有隐藏意义的著名的 LOGOS

16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)

阿迪达斯
Adidas
苹果
Apple
宝马
BMW
可口可乐
Coca- Cola
丰田
Toyota
这些著名的品牌我们随处可见
We see these famous brands everywhere,
但却很少去琢磨他们的商标的具体含义
but never consider what their logos mean exactly.
但是组成其商标图案的每一条直线 曲线和色彩都有其深意
But every line, curve and color has meaning behind it.
其中大多数
Most of them were
被设计成远远超出其表面简洁美观含义的
designed to indicate something much more than
图形
simple beauty.
好奇么
Curious to know?
一起来鉴赏一下这16个你不知道
Watch this 16 famous logos with a hidden meaning
其隐含意义的著名商标吧
you’ve never noticed.
第十六位– 现代
Number sixteen – Hyundai.
很多人以为这个商标
Many people think that the logo
只是简单的韩国 现代公司
of the South Korean company Hyundai
其名称的开头字母
is simply the first letter of its name.
事实上
In fact,
字母 “H” 象征着两个人
the letter ‘H’ symbolizes two people,
一个是客户 而另一个则是公司代表
a client, and a representative of the company,
在握手啦
shaking hands!
这真睿智
That’s very thoughtful!
第十五位–阿迪达斯
Number fifteen – Adidas.
阿迪达斯这个名字源于
The name ”Adidas” is derived from
它的创始人 阿道夫 达斯勒
that of its founder, Adolf Dassler.
公司的
The company’s
商标随着时间不断变更
logo has changed over time,
但是始终包含三个条纹
but it has always included three stripes.
现在的商标图案是一个由三块条纹倾斜一侧
The current logo is three stripes at an angle,
共同组成一个三角图案
which together form a triangle.
这象征着一座山脉
This symbolizes a mountain,
代表所有运动健儿们日复一日
which, in turn represents the challenges
必须克服的各种挑战
that all sportsmen have to overcome day after day.
第十四位–苹果
Number fourteen – Apple.
罗布 达诺夫 那个想出
Rob Danoff, the designer who came up with
苹果公司举世闻名的
the world-famous Apple
设计师
company
在他其中一次采访中解释过他的灵感
logo explained his idea in one of his interviews.
他买了一袋子苹果
He bought a bag of apples,
放到一个大碗里
placed them in a bowl,
然后花上一整周的时间来画它们
and spent time drawing them for a week,
试图以这种方式来将所见事物
trying to break the image down
抽象化
into something simple.
咬一口苹果只是其中一个尝试
Taking a bite out of an apple was part of the experiment.
完全是偶然间
Completely by coincedence,
他意识到 “咬” 的发音像极了
he realized that ‘bite’ sounded exactly the same
计算机术语 “字节”
as the computer term ‘byte’
这家伙简直是聪明绝顶
Isn’t this guy top of his field?
第十三位–Vaio
Number thirteen – Vaio.
vaio商标的前两个字母象征着
The first two letters of the Vaio logo symbolize
一个模拟波
an analog wave.
后两个字母则类比成数字1和0
The last two are similar to the numbers 1 and 0,
正是 数字信号的象征意味
that is, symbols of a digital signal.
第十二位–亚马逊
Number twelve – Amazon.
乍一看 亚马逊的商标似乎没什么特别之处
At first glance, Amazon’s logo appears to be nothing special.
然而 它其实是蕴含着公司理念而被设计出来的
However, it was designed with the company’s philosophy
橙色的箭头看起来像一个
in mind. The orange arrow is similar
笑脸 这是因为公司想让顾客(对其服务)
to a smile, because the company wants its customers
感到满意
to be satisfied.
这个箭头同时在字母 A 和 Z 之间延展
The arrow is also stretched between the letters A and Z,
暗示 公司销售一切你能想到的
in a hint that the company sells absolutely every product
任何产品
you can imagine.
第十一位–Baskin Robbins
Number eleven – Baskin Robbins.
字母 B R 粉色部分
The pink colored parts of the B R section
组成数字 31
make up the number 31
正是(该品牌)冰淇淋的口味数目
which is how many ice cream flavors
Baskin Robbins 一直享誉世界
Baskin Robbins used to famously sell.
(那么多口味)都有尝试么
Have you tried them all?
第十位–丰田
Number ten – Toyota.
很多人将这个日产汽车制造商的商标看成
Many people compare the logo of this Japenese car producer
是一个牛仔戴着帽子的象征
to an image of a cowboy wearing a hat.
事实上 它代表抽象化的丝线
In fact, it represents a stylized image of a needle eye
穿过针孔的图像
with a thread passing through it.
这暗指了公司的过去
This is a hint at the company’s past.
他们曾生产丝织机
They used to produce weaving machines.
然而 组成商标的个体部分
However, the individual parts of the logo
却也拼出了公司的名字
also spell out the letters of the company’s name.
第九位–马牌轮胎
Number nine – Continenetal.
马牌轮胎 一个著名的轮胎制造商
Continental, a famous car tire producer,
拥有一个将(品牌的)前两个字母描绘成汽车轮胎的商标图案
has a logo in which the first two letters depict a car wheel.
是的 任何适合的都原来都如此简单
Yeah, everything genial [sic] is simple.
第八位–一级方程式(赛车锦标赛)
Number eight – Formula 1.
如果你仔细观察字母”F” 和
If you look carefully at the white space
红条纹之间的空白处
between the letter F and the red stripes,
你就会看到数字一
you can see the number 1.
红条纹同时表示着高速行驶的
The red stripes are also meant to be a graphical representation
一级方程式赛车
of the high speed of Formula 1 cars.
第七位–Pinterest
Number seven – Pinterest.
在 Pinterest 上 人们从网上
On Pinterest, people collect images they like from across
收藏他们喜欢的图片
the internet
并将其钉在网上的钉板上
and pin them to their online boards.
这就是为什么图钉形象隐藏于字母 “P” 中
That’s why the image of a pin is hidden in the letter P.
简单明了
Simple and clear.
第六位–节拍耳机
Number six – Beats.
Beats 一家位于美国的音频设备制造商
Beats, an audio equipment producer based in the USA,
用了一个将字母 “B” 设计成
uses a logo in which the letter B
看起来像耳机带在某人头上的样子的商标图案
looks like headphones on a person’s head.
意义深远
Less definitely means more!
第五位–三角巧克力
Number five – Toblerone.
三角巧克力 是总部位于瑞士伯尔尼
Toblerone, the famous chocolate company based in Bern, Switzerland,
它的商标中有一个熊的剪影
has a silhouette of a bear in its logo.
那是因为伯尔尼有时也被称为熊城
That’s because Bern is sometimes called the city of bears.
你会看到很多这类动物的形象遍及小镇
You can see alot of these animal figures throughout the town,
在户外喷泉处 或是在钟楼 甚至是在建筑物上
in fountains, at the clock tower and even on buildings.
第四位–宝马
Number four – BMW.
人们说商标中心象征着
They say that the central part of the logo symbolizes the rotating
飞机的旋转叶片 代表着公司的早前
blades of an airplane which is linked to the company’s early history
飞机制造业的历史
of aviation technology.
事实上它只是单纯地表示巴伐利亚州州旗的一部分
In fact, it is simply a part of the Bavarian flag,
德国的(巴伐利亚州)地区也就是公司的发源地
the area of Germany where the company originated.
第三位–乐金
Number three – LG.
这个韩国电器公司的商标
The logo of this South Korean electronics company
标示着一个人的脸的形象
is a stylized image of a person’s face
据其公司说 这代表了
According to the company, this represents its aspiration
公司的愿景是与顾客建立密切关系
to have ordinary human relations with their customers.
第二位–印象笔记
Number two – Evernote.
总所周知大象拥有让人钦佩的记忆力
We all know the elephants have impressive memories.
他们能够同时记住见过的人和以及发生的事情
They can remember both faces and events.
这就是为什么 印象笔记 一个笔记应用软件
That’s why Evernote, a note-taking application,
用这个动物作为商标的一部分
uses this animal as part of the logo.
大象耳朵的一角被折叠的方式
The corner of the elephant’s ear is folded over in a similar way
就好比人们为了做笔记而折叠书页一样
how people fold the corner of a page to make notes.
第一位–可口可乐
Number one – Coca-Cola.
在可口可乐的商标中 在字母 “O” 和 “L” 之间 你能清晰看到
In the Coca-Cola logo, in the space between the letters O and L, you can clearly see
丹麦的旗帜(图标)
the Danish Flag.
那只是个巧合而已啦 然而可口可乐曾利用过这一点
It’s purely a coincedence. Neverthesless, Coca-Cola has used
作为它在斯堪的纳维亚国家开展营销活动的一部分
this as part of its marketing campaings in the Scandanavian country.
以上这些来自于Magnificent Muslimah撰写 请查看我的 YouTube 频道
These were written by Magnificent Muslimah. Please check out my youtube channel.
谢谢观看 如果你喜欢这个视频就点个赞吧
Thanks for watching. If you’ve enjoyed this video, hit the thumbs up button.
如果你是第一次观看我们的节目
If you’re visiting our channel for the first time,
就点击订阅并持续关注我们吧
click subscribe to stay with us on bright side.

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16个具有隐藏意义的著名的商标,那些随处可见,享誉全球的商标意义你都真正了解么?

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视频来源

https://www.youtube.com/watch?v=UKc271fj2ok

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