1910s
面膜百年史
20世纪初期
Women wear cold cream and loose powder
女性会涂抹冷霜和散粉
as a leave-on mask to prevent sunburn and freckles.
当作免洗面膜来预防晒伤和雀斑
When indoors, they massage astringent lotions and
在室内 她们会涂上收敛水和玫瑰露
rose water into their skin.
充分按摩让皮肤吸收
Beauty experts advise that by age 25,
美容专家建议 女性从25岁开始
a women should spend 10 minutes in the morning
就应该每天早晚花费10分钟
and at night massaging her face and skin
按摩面部和身体皮肤
to prevent wrinkles and a double chin.
以预防皱纹和双下巴的产生
An adjustable rubber mask laced at the neck
戴在脖子上的可调节蕾丝面罩
pulls back skin to prevent the “facial defects”
通过向后拉伸皮肤来预防
of sagging and wrinkles.
凹陷和皱纹等面部问题
Applying butter and beef to the skin
将黄油和牛肉涂在皮肤上
is believed to help with bruising.
据说对治疗擦伤有效
1920s
20世纪20年代
Elizabeth Arden’s Vienna Youth Mask
伊丽莎白雅顿的维也纳青年面膜
is a papier-mâché form of the patron’s face…
是一种以顾客的脸型来定制的纸膜
The conductive mask is lined with tinfoil
这种面膜内衬锡纸 具有导电作用
and connected to a diathermy machine.
可与透热机连接
The electricity was believed to replenish cells,
有人认为电流能充盈细胞
which make skin brighter and clearer.
令皮肤更加透亮 洁净
Complexion clays are all the rage.
复合黏土风靡一时
Left on for 30 or 40 minutes,
面膜只需在脸上停留30到40分钟
the masks promise radiant skin
就会令皮肤光彩照人
some with the help of actual radium.
其间还有镭元素发挥作用
1930s
20世纪30年代
Resourceful women turn to their kitchens for mask inspiration.
足智多谋的女性从自己的厨房中寻找到了制作面膜的灵感
Homemade masks use cornmeal, oatmeal and almonds
自制面膜由玉米粉 燕麦片和杏仁粉制成
mixed into a paste with ingredients
将三者混合后 捣成糊状
like milk, buttermilk, egg whites and groundwater lilies.
并加入牛奶 奶酪乳 蛋清和睡莲的成分
Helena Rubinstein recommends a meat mask…
还有一款由赫莲娜·鲁宾斯坦推荐的肉膜
Telling women to make a fabric pattern of their face
首先 让女性制作一块符合自己脸型的布料
and have the butcher slice raw beef in its shape
然后把生牛肉片切成与布料相同的形状
as a soothing overnight face mask.
作为一款舒缓皮肤的睡眠面膜
Dr.Joseph Brueck’s electric face-molding mask
由Joseph Brueck博士的电动脸部塑形面膜
claims to melt lines away and firm the face.
声称可以柔化面部轮廓 紧致皮肤
The mask is equipped with heating coils and a breathing tube.
这种面膜配有加热圈和呼吸管
1940s
20世纪40年代
Beauty guru Max Factor invents the Hangover Heaven.
美容大师Max Factor发明了宿醉天堂
The frozen mask is adorned with water-filled plastic cubes
这款冰冻面膜以装满水的塑料立方体装饰
Actresses use it to freshen up after a day
女明星在演播室的强光下工作一天
underneath the hot studio lights and after a night on the town.
或一夜欢歌后 用它来让皮肤焕活新生
The Glamour Bonnet–a vacuum helmet
这是一款名为Glamour Bonnet的真空头盔
–aims to reduce air pressure around the head…
旨在减少头部周围的空气压力
in hopes of stimulating circulation and improving the complexion.
并希望在促进血液循环的同时起到美肤的作用
Pond’s Vanishing Cream ads recommend using it as a 1-minute mask,
旁氏以广告推荐用户将其雪花膏作为即时面膜使用
tssusing off excess for a fresher face.
当用化妆棉擦去后雪花膏后 面部会变得更加清新可人
1950s
20世纪50年代
Popular women’s companies begin to target men.
许多知名女性化妆品公司开始将目标市场对准男性
Arden for Men’s product line includes a lip pomade,
雅顿推出的男士产品系列包括润唇膏
hairspray and a 15-minute cleansing mask.
发胶和15分钟的洁面面膜
Fertilized chicken emboys, incubated for 8 to 10 days,
在法国 受精的鸡胚经过8到10天的培育
are a trendy face mask ingredient in France.
就成了一种流行使用的面膜成分
In 1954, embryos make their way to the U.S
在1954年 受精鸡胚面膜走向美国
to plump up laugh and worry lines.
用来去除笑纹和皱纹
1950s
20世纪50年代
“Why should a facial be less fun than makeup?”
“为什么面部护理就应该不如化妆有趣呢？”
asked Brit beauty company Yardley.
英国化雅德莉妆品公司发出感叹
Their Dolly Face Beauty Mask comes in five silvery pastels
他们的Dolly Face美容面膜含有五种金属光泽粉彩
and zaps oiliness and blackheads.
可以控油和祛黑头
Max Factor’s skin-smoothing Fresh Beauty Moisture Mask hardens
蜜丝佛陀的嫩肤清新保湿面膜
after 10 minutes…and comes off in one piece.
使用十分钟后变硬 然后便可以完整的去除
1970s
20世纪70年代
Natural ingredients appeal to hippies–DIY masks might include
嬉皮士热衷利用于自然成分制作面膜 在面膜中有包括
honey, papaya or avocado.
蜂蜜 木瓜和鳄梨的成分
At the store, Revlon’s Natural Beauty Mask contains
在商店里 露华浓品牌的天然美容面膜
honey, egg and mint.
含有蜂蜜 鸡蛋和薄荷成分
Clay masks remove dead skin cells from oily, acne-prone skin.
黏土面膜可以去除油性 易生粉刺皮肤上的死皮细胞
1980s
20世纪80年代
Cleansing masks typically come in three formulations:
清洁面膜通常含有三种配方
Powder(activated with water)
美容粉（用水活化）
Paste(pre-mixed creams)
糊浆（预先混合的面霜）
and film masks (which go on as a liquid or gel)
和薄膜（作为液体或凝胶）
After 20 to 30 minutes,they’re tightened,
20分钟到30分钟之后 它们会变得紧致
dry and peeled off.
待干燥后揭掉
Facial masks marketed to men come in neutral colors,
市场上的男士面膜的颜色是中性的
have tough-sounding names and masculine scents.
有着硬朗的名字 充满男性气息
19990s
20世纪90年代
Alpha hydroxy acids are the latest breakthrough in skin care.
果酸是护肤方面的最新突破
Masks allow AHA ingredients like lactic and glycolic acid
面膜中加入了AHA成分 如乳酸菌和乙醇酸
to skin in, smoothing skin texture.
可以光滑皮肤的纹理
Dynasty’s Linda Evans hosts an infomercial for Rejuvenique
《豪门恩怨》中主演琳达·伊万斯代言的Rejuvenique
–an electrical mask hooked to a 9-volt battery.
是一种由九伏电池供电的电子面膜
Cooling gel masks specifically for
冷冻凝胶面膜专门用于
the eye area temporarily relieve puffiness.
暂时缓解眼部区域的浮肿
2000s
21世纪
Proactiv.infomercial feature acne sufferers and popstars Jessica Simpson,
Proactive品牌邀请了流行歌星Jessica Simpson
Kelly Clarkson and Avril Lavigne(among many, many other celebs)
Kelly Clarkson和Avril Lavigne及其他众多名人 来给为痤疮患者专门特制的产品代言
Proactiv’s Refining Mask–”A $20 VALUE!”
Proactive精制面膜——“仅售20美元”
–is included with every TV or mail order.
几乎每个电视或邮购渠道都在售卖
The company calls it “naturally medicated”
Proactive公司称其产品为“天然药物”
because it contains sulfur.
因为它包含硫磺
Meanwhile, Cate Blanchett is an early adopter
此外 Cate Blanchett是早期采用
of the sheet mask.
片状面膜的人
She wears an SK-II Facial Treatment Mask weekly in the bath.
她每个礼拜在浴室敷一张SK-II面部护理面膜
2010s
21世纪10年代
The global face mask market is booming
全球面膜市场迅速发展
–it’s estimated to be worth $8.8 billiin by 2021.
2021年前它的预估价值可以达到88亿美元
GlamGlow YouthMud Tinglexfoliate Treatment is a massive hit,
格莱魅的一款轻颜去角质面膜泥产品
first in Hollywood.
首先在好莱坞市场风靡
The founders(who started the biz with $80)
其创始人最初的创业基金只有80美元
gave samples to entertainment execs and makeup artists.
他为娱乐执行官和化妆师提供样品
The Dr.Jart+ Rubbee Mask Collection has 4 types
蒂佳婷的橡胶面膜有四种类型
that address different skin concerns.
解决不同的皮肤问题
and they’re all packed in boxes with giant baby faces.
它们都装在有巨大娃娃脸的盒子里
Bubble masks are Insta-famous!
气泡面膜很快就出名了
And so are magnetic masks, which are so satisfying to watch.
而后满足人们视觉享受的磁力面膜也很快火了
The paint-on Hanacure Mask is the latest craze from Korea.
Hanacure涂抹面膜是自韩国兴起的最新风潮
It makes the wearer temporarily look super wrinkled and gray.
使用者会暂时看上去特别皱 还很苍白
But after it’s off, skin looks glowy.
但揭下之后 皮肤看起来就会很有光泽
Masks selfies are public declarations of self-care.
面膜自拍是自爱的公开声明
Sheet masks alone will be worth over$550 million by 2026.
到2026年 仅片装面膜市值就将超过5.5亿美元
There are sheet masks for every part of the face…
脸上每一部分皮肤都有对应的面膜
forehead, eyes, lips and jawline, and for other parts of the body
前额 眼睛 嘴唇和下颚线 还有身体的其他部位
–like the butt, neck and décolleté, too!
连屁股 脖子和肩膀也有